--- title: "Pathlab vs Southern Community Laboratories: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Pathlab or Southern Community Laboratories? Compare estimated monthly branded-search demand and Share of Search inside the Medical laboratories set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pathlab-vs-southern-community-laboratories" publisher: "Brandwave" --- # Pathlab vs Southern Community Laboratories: Which is more popular by branded search in New Zealand? Which is more popular in search, Pathlab or Southern Community Laboratories? Compare estimated monthly branded-search demand and Share of Search inside the Medical laboratories set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pathlab and Southern Community Laboratories - **Competitive set**: Medical laboratories - **Market**: New Zealand - **Month measured**: Aug 2026 - **Pathlab Share of Search**: 8.5% - **Southern Community Laboratories Share of Search**: 0.76% ## Which is more popular in search, Pathlab or Southern Community Laboratories? - In August 2026, Pathlab had more branded searches than Southern Community Laboratories among medical laboratories in New Zealand. Pathlab was estimated to have 7.9K branded searches compared to Southern Community Laboratories’ 710, and held an 8.5% Share of Search versus Southern Community Laboratories’ 0.76%. - Pathlab was ahead of Southern Community Laboratories in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Pathlab’s estimated Share of Search among medical laboratories in New Zealand moved from 10.1% to 8.5%, and its estimated monthly branded searches moved from 9.2K to 7.9K. - Across the 11 months ending August 2026, Southern Community Laboratories’ estimated Share of Search among medical laboratories in New Zealand moved from 0.94% to 0.76%, and its estimated monthly branded searches moved from 850 to 710. ## How did search popularity change for New Zealand medical laboratories in August 2026? - Estimated monthly branded searches for Southern Community Laboratories in New Zealand fell 16.5% over 11 measured months, from 850 to 710 in August 2026. - Estimated monthly branded searches for Pathlab in New Zealand fell 13.3% over 11 measured months, from 9.2K to 7.9K in August 2026. ## Month by month | Month | Pathlab estimated searches | Pathlab Share of Search | Pathlab rank | Southern Community Laboratories estimated searches | Southern Community Laboratories Share of Search | Southern Community Laboratories rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.2K | 10.1% | 2 | 850 | 0.94% | 3 | | Nov 2025 | 9.2K | 10.1% | 2 | 880 | 0.97% | 3 | | Dec 2025 | 7.4K | 9.9% | 2 | 690 | 0.92% | 3 | | Jan 2026 | 8.7K | 9.5% | 2 | 710 | 0.78% | 3 | | Feb 2026 | 7.4K | 8.3% | 2 | 720 | 0.8% | 3 | | Mar 2026 | 9.2K | 9.9% | 2 | 690 | 0.74% | 3 | | Apr 2026 | 7.9K | 8.8% | 2 | 570 | 0.63% | 3 | | May 2026 | 8K | 8.5% | 2 | 730 | 0.78% | 3 | | Jun 2026 | 7.9K | 8.5% | 2 | 680 | 0.73% | 3 | | Jul 2026 | 8K | 8.4% | 2 | 580 | 0.61% | 3 | | Aug 2026 | 7.9K | 8.5% | 2 | 710 | 0.76% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Pathlab’s and Southern Community Laboratories’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pathlab**: Measured on the search terms “pathlab”, “pathlab blood test”, “pathlab co nz”, “pathlab near me”, “pathlab nz”, “pathlab online” and “pathlab pathology”, summed into one figure. - **Southern Community Laboratories**: Measured on the search terms “sc labs”, “sclabs co nz”, “southern community laboratories”, “southern community laboratories blood test”, “southern community laboratories near me” and “southern community laboratories nz”, summed into one figure. - [Pathlab profile](/demand/nz/brands/pathlab) - [Southern Community Laboratories profile](/demand/nz/brands/southern-community-laboratories) - [All medical laboratories in New Zealand](/demand/nz/categories/nz-medical-laboratories): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Pathlab or Southern Community Laboratories? In August 2026, Pathlab had more branded searches than Southern Community Laboratories among medical laboratories in New Zealand. Pathlab was estimated to have 7.9K branded searches compared to Southern Community Laboratories’ 710, and held an 8.5% Share of Search versus Southern Community Laboratories’ 0.76%. ## Cite this page Brandwave. "Pathlab vs Southern Community Laboratories: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pathlab-vs-southern-community-laboratories This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pathlab-vs-southern-community-laboratories. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.