--- title: "Paterson Burn vs Total Vision Optometrists: Which is more popular in New Zealand?" description: "Is Paterson Burn or Total Vision Optometrists more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/paterson-burn-vs-total-vision-optometrists" publisher: "Brandwave" --- # Paterson Burn vs Total Vision Optometrists: Which is more popular in New Zealand? Is Paterson Burn or Total Vision Optometrists more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Paterson Burn and Total Vision Optometrists - **Competitive set**: Hamilton optometrists - **Market**: New Zealand - **Month measured**: Oct 2026 - **Paterson Burn Share of Search**: 21.2% - **Total Vision Optometrists Share of Search**: 23.5% ## Is Paterson Burn or Total Vision Optometrists more popular in search? - In October 2026, Total Vision Optometrists had more branded searches than Paterson Burn among Hamilton optometrists in New Zealand. Total Vision Optometrists had about 400 branded searches, while Paterson Burn had 360. Total Vision Optometrists made up 23.5% of all Hamilton optometrist searches we track, and Paterson Burn accounted for 21.2%. - The lead changed hands 3 times in the 12 months ending October 2026: Total Vision Optometrists took it in July 2026, Paterson Burn took it in August 2026, Total Vision Optometrists took it in October 2026. - Across the 12 months ending October 2026, Paterson Burn’s share of searches among Hamilton optometrists in New Zealand moved from 28.6% to 21.2%, and its estimated monthly branded searches moved from 460 to 360. - Across the 12 months ending October 2026, Total Vision Optometrists’ share of searches among Hamilton optometrists in New Zealand moved from 21.7% to 23.5%, and its estimated monthly branded searches moved from 350 to 400. ## Top Hamilton optometrists in ChatGPT and Google AI Overviews In three ChatGPT questions, Total Vision Optometrists appeared in all three answers. Paterson Burn did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Rose Optometry | 1st | 3 of 3 | 3 of 3 | | Total Vision Optometrists | 2nd | 3 of 3 | 3 of 3 | | Paterson Burn | Not ranked | 0 of 3 | 0 of 3 | | Gates Optometrists | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton optometrists - Asked ChatGPT "Which optometrist should I go to in Hamilton, New Zealand?": 1. Rose Optometry, 2. Total Vision Optometrists - Asked ChatGPT "What are the best optometrists in Hamilton, New Zealand?": 1. Rose Optometry, 2. Total Vision Optometrists - Asked ChatGPT "What's the best optometrist in Hamilton, New Zealand for an eye test?": 1. Rose Optometry, 2. Total Vision Optometrists Not named in any answer: Paterson Burn and Gates Optometrists. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton optometrists in October 2026? - In October 2026, Total Vision Optometrists overtook Paterson Burn to rank 2nd among Hamilton optometrists in New Zealand, with 23.5% of the searches. - In October 2026, Paterson Burn lost share of searches among Hamilton optometrists in New Zealand, from 23.1% to 21.2%. ## How has branded search for Paterson Burn and Total Vision Optometrists changed in New Zealand over the last 12 months? | Month | Paterson Burn estimated searches | Paterson Burn Share of Search | Paterson Burn rank | Total Vision Optometrists estimated searches | Total Vision Optometrists Share of Search | Total Vision Optometrists rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 460 | 28.6% | 2 | 350 | 21.7% | 3 | | Dec 2025 | 340 | 28.8% | 2 | 210 | 17.8% | 3 | | Jan 2026 | 370 | 27.6% | 2 | 200 | 14.9% | 3 | | Feb 2026 | 450 | 30.4% | 2 | 260 | 17.6% | 3 | | Mar 2026 | 510 | 26.3% | 2 | 490 | 25.3% | 3 | | Apr 2026 | 340 | 21.4% | 2 | 330 | 20.8% | 3 | | May 2026 | 430 | 26.5% | 2 | 400 | 24.7% | 3 | | Jun 2026 | 500 | 28.4% | 2 | 330 | 18.8% | 3 | | Jul 2026 | 480 | 25.3% | 3 | 490 | 25.8% | 2 | | Aug 2026 | 420 | 22.3% | 2 | 400 | 21.3% | 3 | | Sep 2026 | 420 | 23.1% | 2 | 330 | 18.1% | 3 | | Oct 2026 | 360 | 21.2% | 3 | 400 | 23.5% | 2 | ## How are Paterson Burn’s and Total Vision Optometrists’ branded searches counted? Brandwave collects information about searches that people make online using Paterson Burn’s and Total Vision Optometrists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Paterson Burn**: Measured on the search terms “paterson burn”, “paterson burn cambridge”, “paterson burn chartwell”, “paterson burn hamilton”, “paterson burn optometrist”, “paterson burn thames”, “paterson burn tokoroa” and “patersonburn”, summed into one figure. - **Total Vision Optometrists**: Measured on the search terms “total vision hamilton” and “total vision optometrists”, summed into one figure. - [Paterson Burn profile](/demand/nz/brands/paterson-burn) - [Total Vision Optometrists profile](/demand/nz/brands/total-vision-optometrists) - [All Hamilton optometrists in New Zealand](/demand/nz/locations/hamilton/optometrists): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Paterson Burn or Total Vision Optometrists more popular in search? In October 2026, Total Vision Optometrists had more branded searches than Paterson Burn among Hamilton optometrists in New Zealand. Total Vision Optometrists had about 400 branded searches, while Paterson Burn had 360. Total Vision Optometrists made up 23.5% of all Hamilton optometrist searches we track, and Paterson Burn accounted for 21.2%. ## Cite this page Brandwave. "Paterson Burn vs Total Vision Optometrists: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/paterson-burn-vs-total-vision-optometrists This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/paterson-burn-vs-total-vision-optometrists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.