--- title: "Paterson Burn vs Tauranga Eyecare by Langford Callard: Which is more popular in New Zealand?" description: "Is Paterson Burn or Tauranga Eyecare by Langford Callard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/paterson-burn-vs-tauranga-eyecare-by-langford-callard" publisher: "Brandwave" --- # Paterson Burn vs Tauranga Eyecare by Langford Callard: Which is more popular in New Zealand? Is Paterson Burn or Tauranga Eyecare by Langford Callard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Paterson Burn and Tauranga Eyecare by Langford Callard - **Competitive set**: Tauranga optometrists - **Market**: New Zealand - **Month measured**: Oct 2026 - **Paterson Burn Share of Search**: 11.1% - **Tauranga Eyecare by Langford Callard Share of Search**: 15.3% ## Is Paterson Burn or Tauranga Eyecare by Langford Callard more popular in search? - In October 2026, Tauranga Eyecare by Langford Callard had more branded searches than Paterson Burn among Tauranga optometrists in New Zealand. Tauranga Eyecare by Langford Callard had about 110 branded searches, while Paterson Burn had 80. Tauranga Eyecare by Langford Callard made up 15.3% of all Tauranga optometrist searches we track, and Paterson Burn accounted for 11.1%. - Tauranga Eyecare by Langford Callard was ahead of Paterson Burn in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Paterson Burn’s share of searches among Tauranga optometrists in New Zealand moved from 9.8% to 11.1%, and its estimated monthly branded searches moved from 60 to 80. - Across the 12 months ending October 2026, Tauranga Eyecare by Langford Callard’s share of searches among Tauranga optometrists in New Zealand moved from 18% to 15.3%, and its estimated monthly branded searches held steady at 110. ## Top Tauranga optometrists in ChatGPT and Google AI Overviews In three ChatGPT questions, Tauranga Eyecare by Langford Callard was mentioned in two out of three: in two of the three ChatGPT answers. Paterson Burn did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Bethlehem Eye Care | 1st | 3 of 3 | 3 of 3 | | Bay Eye Care | 2nd | 2 of 3 | 2 of 3 | | Tauranga Eyecare by Langford Callard | 3rd | 2 of 3 | 2 of 3 | | Paterson Burn | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Tauranga optometrists - Asked ChatGPT "Which optometrist should I go to in Tauranga, New Zealand?": 1. Bethlehem Eye Care, 2. Bay Eye Care - Asked ChatGPT "What are the best optometrists in Tauranga, New Zealand?": 1. Bethlehem Eye Care, 2. Bay Eye Care, 3. Tauranga Eyecare by Langford Callard - Asked ChatGPT "What's the best optometrist in Tauranga, New Zealand for an eye test?": 1. Bethlehem Eye Care, 2. Tauranga Eyecare by Langford Callard Not named in any answer: Paterson Burn. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Tauranga optometrists in October 2026? - In October 2026, Paterson Burn gained share of searches among Tauranga optometrists in New Zealand, from 10% to 11.1%. - In October 2026, Tauranga Eyecare by Langford Callard lost share of searches among Tauranga optometrists in New Zealand, from 20% to 15.3%. ## How has branded search for Paterson Burn and Tauranga Eyecare by Langford Callard changed in New Zealand over the last 12 months? | Month | Paterson Burn estimated searches | Paterson Burn Share of Search | Paterson Burn rank | Tauranga Eyecare by Langford Callard estimated searches | Tauranga Eyecare by Langford Callard Share of Search | Tauranga Eyecare by Langford Callard rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 60 | 9.8% | 4 | 110 | 18% | 3 | | Dec 2025 | 60 | 10.3% | 4 | 110 | 19% | 3 | | Jan 2026 | 100 | 12.2% | 4 | 140 | 17.1% | 3 | | Feb 2026 | 90 | 12.9% | 4 | 140 | 20% | 3 | | Mar 2026 | 60 | 10.3% | 4 | 110 | 19% | 3 | | Apr 2026 | 60 | 9.8% | 4 | 90 | 14.8% | 3 | | May 2026 | 70 | 9.9% | 4 | 140 | 19.7% | 3 | | Jun 2026 | 70 | 9.7% | 4 | 140 | 19.4% | 3 | | Jul 2026 | 80 | 10.4% | 4 | 140 | 18.2% | 3 | | Aug 2026 | 60 | 9.4% | 4 | 140 | 21.9% | 3 | | Sep 2026 | 70 | 10% | 4 | 140 | 20% | 3 | | Oct 2026 | 80 | 11.1% | 4 | 110 | 15.3% | 3 | ## How are Paterson Burn’s and Tauranga Eyecare by Langford Callard’s branded searches counted? Brandwave collects information about searches that people make online using Paterson Burn’s and Tauranga Eyecare by Langford Callard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Paterson Burn**: Measured on the search terms “paterson burn”, “paterson burn cambridge”, “paterson burn chartwell”, “paterson burn optometrist”, “paterson burn tauranga”, “paterson burn thames”, “paterson burn tokoroa” and “patersonburn”, summed into one figure. - **Tauranga Eyecare by Langford Callard**: Measured on the search term “tauranga eyecare by langford callard”. - [Paterson Burn profile](/demand/nz/brands/paterson-burn) - [Tauranga Eyecare by Langford Callard profile](/demand/nz/brands/tauranga-eyecare-by-langford-callard) - [All Tauranga optometrists in New Zealand](/demand/nz/locations/tauranga/optometrists): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Paterson Burn or Tauranga Eyecare by Langford Callard more popular in search? In October 2026, Tauranga Eyecare by Langford Callard had more branded searches than Paterson Burn among Tauranga optometrists in New Zealand. Tauranga Eyecare by Langford Callard had about 110 branded searches, while Paterson Burn had 80. Tauranga Eyecare by Langford Callard made up 15.3% of all Tauranga optometrist searches we track, and Paterson Burn accounted for 11.1%. ## Cite this page Brandwave. "Paterson Burn vs Tauranga Eyecare by Langford Callard: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/paterson-burn-vs-tauranga-eyecare-by-langford-callard This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/paterson-burn-vs-tauranga-eyecare-by-langford-callard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.