--- title: "Paterson Burn vs Rose Optometry: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Paterson Burn or Rose Optometry? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/paterson-burn-vs-rose-optometry" publisher: "Brandwave" --- # Paterson Burn vs Rose Optometry: Which is more popular by branded search in New Zealand? Which is more popular in search, Paterson Burn or Rose Optometry? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Paterson Burn and Rose Optometry - **Competitive set**: Hamilton optometrists - **Market**: New Zealand - **Month measured**: Aug 2026 - **Paterson Burn Share of Search**: 36.7% - **Rose Optometry Share of Search**: 60.6% ## Which is more popular in search, Paterson Burn or Rose Optometry? - In August 2026, Rose Optometry had more branded searches than Paterson Burn among hamilton optometrists in New Zealand. Rose Optometry was estimated to have 3.2K branded searches compared to Paterson Burn’s 1.9K, and held a 60.6% Share of Search versus Paterson Burn’s 36.7%. - Rose Optometry was ahead of Paterson Burn in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Paterson Burn’s estimated Share of Search among hamilton optometrists in New Zealand moved from 38.3% to 36.7%, and its estimated monthly branded searches moved from 1.7K to 1.9K. - Across the 11 months ending August 2026, Rose Optometry’s estimated Share of Search among hamilton optometrists in New Zealand moved from 57.5% to 60.6%, and its estimated monthly branded searches moved from 2.6K to 3.2K. ## How did search popularity change for New Zealand hamilton optometrists in August 2026? - In August 2026, Rose Optometry gained estimated Share of Search among hamilton optometrists in New Zealand, from 58.3% to 60.6%. - In August 2026, Paterson Burn lost estimated Share of Search among hamilton optometrists in New Zealand, from 39.3% to 36.7%. ## Month by month | Month | Paterson Burn estimated searches | Paterson Burn Share of Search | Paterson Burn rank | Rose Optometry estimated searches | Rose Optometry Share of Search | Rose Optometry rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 38.3% | 2 | 2.6K | 57.5% | 1 | | Nov 2025 | 1.7K | 38.6% | 2 | 2.6K | 57.6% | 1 | | Dec 2025 | 1.5K | 41.3% | 2 | 2K | 55.4% | 1 | | Jan 2026 | 1.8K | 39.1% | 2 | 2.6K | 58.2% | 1 | | Feb 2026 | 1.8K | 39.7% | 2 | 2.6K | 57.6% | 1 | | Mar 2026 | 2.2K | 39.5% | 2 | 3.2K | 58.2% | 1 | | Apr 2026 | 1.6K | 37.7% | 2 | 2.6K | 59.8% | 1 | | May 2026 | 2K | 42.6% | 2 | 2.6K | 54.5% | 1 | | Jun 2026 | 2.3K | 45.3% | 2 | 2.6K | 52.1% | 1 | | Jul 2026 | 2.2K | 39.3% | 2 | 3.2K | 58.3% | 1 | | Aug 2026 | 1.9K | 36.7% | 2 | 3.2K | 60.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Paterson Burn’s and Rose Optometry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Paterson Burn**: Measured on the search terms “paterson burn”, “paterson burn cambridge”, “paterson burn cambridge nz”, “paterson burn chartwell”, “paterson burn fraser street”, “paterson burn hamilton”, “paterson burn optometrist”, “paterson burn optometrists cambridge”, “paterson burn optometrists hamilton”, “paterson burn optometrists hamilton cbd”, “paterson burn optometrists te awamutu”, “paterson burn optometrists thames”, “paterson burn optometrists tokoroa”, “paterson burn optometrists waiuku”, “paterson burn tauranga”, “paterson burn te awamutu”, “paterson burn thames”, “paterson burn tokoroa”, “paterson burn waiuku” and “patersonburn”, summed into one figure. - **Rose Optometry**: Measured on the search terms “rose optometry” and “rose optometry hamilton”, summed into one figure. - [Paterson Burn profile](/demand/nz/brands/paterson-burn) - [Rose Optometry profile](/demand/nz/brands/rose-optometry) - [All hamilton optometrists in New Zealand](/demand/nz/categories/nz-hamilton-optometrists): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Paterson Burn or Rose Optometry? In August 2026, Rose Optometry had more branded searches than Paterson Burn among hamilton optometrists in New Zealand. Rose Optometry was estimated to have 3.2K branded searches compared to Paterson Burn’s 1.9K, and held a 60.6% Share of Search versus Paterson Burn’s 36.7%. ## Cite this page Brandwave. "Paterson Burn vs Rose Optometry: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/paterson-burn-vs-rose-optometry This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/paterson-burn-vs-rose-optometry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.