--- title: "Patagonia vs The North Face: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Patagonia or The North Face? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/patagonia-vs-the-north-face" publisher: "Brandwave" --- # Patagonia vs The North Face: Which is more popular by branded search in New Zealand? Which is more popular in search, Patagonia or The North Face? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Patagonia and The North Face - **Competitive set**: Outdoor clothing brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Patagonia Share of Search**: 12.8% - **The North Face Share of Search**: 4.8% ## Which is more popular in search, Patagonia or The North Face? - In August 2026, Patagonia had more branded searches than The North Face among outdoor clothing brands in New Zealand. Patagonia was estimated to have 40.4K branded searches compared to The North Face’s 15.2K, and held a 12.8% Share of Search versus The North Face’s 4.8%. - Patagonia was ahead of The North Face in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 11% to 12.8%, and its estimated monthly branded searches moved from 27.8K to 40.4K. - Across the 11 months ending August 2026, The North Face’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 2.9% to 4.8%, and its estimated monthly branded searches moved from 7.5K to 15.2K. ## How did search popularity change for New Zealand outdoor clothing brands in August 2026? - In August 2026, Arc'teryx overtook The North Face to rank 5th among outdoor clothing brands in New Zealand, at 8.2%. - In August 2026, Patagonia overtook Swanndri to rank 3rd among outdoor clothing brands in New Zealand, at 12.8%. - In August 2026, The North Face lost estimated Share of Search among outdoor clothing brands in New Zealand, from 6.5% to 4.8%. ## Month by month | Month | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank | The North Face estimated searches | The North Face Share of Search | The North Face rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.8K | 11% | 3 | 7.5K | 2.9% | 6 | | Nov 2025 | 30.8K | 9.6% | 3 | 9K | 2.8% | 6 | | Dec 2025 | 31.9K | 9.1% | 3 | 8.6K | 2.4% | 6 | | Jan 2026 | 36.8K | 11.8% | 3 | 10.2K | 3.3% | 6 | | Feb 2026 | 32.2K | 12.5% | 3 | 8.1K | 3.2% | 6 | | Mar 2026 | 34.5K | 11.2% | 3 | 9.9K | 3.2% | 6 | | Apr 2026 | 39.1K | 10.9% | 3 | 11.7K | 3.3% | 6 | | May 2026 | 31.6K | 9.1% | 4 | 16.6K | 4.8% | 6 | | Jun 2026 | 33.4K | 8.1% | 4 | 25.7K | 6.2% | 5 | | Jul 2026 | 31.9K | 8.5% | 4 | 24.3K | 6.5% | 5 | | Aug 2026 | 40.4K | 12.8% | 3 | 15.2K | 4.8% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Patagonia’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Patagonia**: Measured on the search terms “patagonia”, “patagonia backpacks”, “patagonia black hole”, “patagonia cap”, “patagonia coats”, “patagonia hoody”, “patagonia houdini”, “patagonia inc”, “patagonia jumper”, “patagonia nano puff”, “patagonia near me”, “patagonia nz”, “patagonia online”, “patagonia purse”, “patagonia r”, “patagonia rain gear”, “patagonia sale”, “patagonia synchilla”, “patagonia torrentshell” and “patagonia torrentshell 3l”, summed into one figure. - **The North Face**: Measured on the search terms “borealis the north face”, “jacket the north face womens”, “puffer vest the north face”, “the north face”, “the north face 1996 retro nuptse jacket”, “the north face 1996 retro nuptse puffer jacket”, “the north face base camp duffel”, “the north face daypack”, “the north face fleece”, “the north face jacket”, “the north face near me”, “the north face nz”, “the north face online”, “the north face puffer”, “the north face puffer jacket”, “the north face raincoat”, “the north face sale”, “the north face vest”, “thenorthface”, “thenorthface jacket”, “thenorthface nz” and “womens the north face puffer jacket”, summed into one figure. - [Patagonia profile](/demand/nz/brands/patagonia) - [The North Face profile](/demand/nz/brands/the-north-face) - [All outdoor clothing brands in New Zealand](/demand/nz/categories/nz-outdoor-clothing-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Patagonia or The North Face? In August 2026, Patagonia had more branded searches than The North Face among outdoor clothing brands in New Zealand. Patagonia was estimated to have 40.4K branded searches compared to The North Face’s 15.2K, and held a 12.8% Share of Search versus The North Face’s 4.8%. ## Cite this page Brandwave. "Patagonia vs The North Face: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/patagonia-vs-the-north-face This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/patagonia-vs-the-north-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.