--- title: "Patagonia vs Swanndri: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Patagonia or Swanndri? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/patagonia-vs-swanndri" publisher: "Brandwave" --- # Patagonia vs Swanndri: Which is more popular by branded search in New Zealand? Which is more popular in search, Patagonia or Swanndri? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Patagonia and Swanndri - **Competitive set**: Outdoor clothing brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Patagonia Share of Search**: 12.8% - **Swanndri Share of Search**: 9.5% ## Which is more popular in search, Patagonia or Swanndri? - In August 2026, Patagonia had more branded searches than Swanndri among outdoor clothing brands in New Zealand. Patagonia was estimated to have 40.4K branded searches compared to Swanndri’s 30K, and held a 12.8% Share of Search versus Swanndri’s 9.5%. - The lead changed hands 2 times in the 11 months ending August 2026: Swanndri took it in May 2026, Patagonia took it in August 2026. - Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 11% to 12.8%, and its estimated monthly branded searches moved from 27.8K to 40.4K. - Across the 11 months ending August 2026, Swanndri’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 7.6% to 9.5%, and its estimated monthly branded searches moved from 19.3K to 30K. ## How did search popularity change for New Zealand outdoor clothing brands in August 2026? - In August 2026, Patagonia overtook Swanndri to rank 3rd among outdoor clothing brands in New Zealand, at 12.8%. - Estimated monthly branded searches for Swanndri in New Zealand rose 55.1% over 11 measured months, from 19.3K to 30K in August 2026. ## Month by month | Month | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank | Swanndri estimated searches | Swanndri Share of Search | Swanndri rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.8K | 11% | 3 | 19.3K | 7.6% | 4 | | Nov 2025 | 30.8K | 9.6% | 3 | 25.7K | 8% | 4 | | Dec 2025 | 31.9K | 9.1% | 3 | 23.3K | 6.6% | 4 | | Jan 2026 | 36.8K | 11.8% | 3 | 16.9K | 5.4% | 5 | | Feb 2026 | 32.2K | 12.5% | 3 | 17.3K | 6.7% | 4 | | Mar 2026 | 34.5K | 11.2% | 3 | 23.9K | 7.8% | 4 | | Apr 2026 | 39.1K | 10.9% | 3 | 33.9K | 9.4% | 4 | | May 2026 | 31.6K | 9.1% | 4 | 35.3K | 10.2% | 3 | | Jun 2026 | 33.4K | 8.1% | 4 | 44K | 10.7% | 3 | | Jul 2026 | 31.9K | 8.5% | 4 | 35.7K | 9.6% | 3 | | Aug 2026 | 40.4K | 12.8% | 3 | 30K | 9.5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Patagonia’s and Swanndri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Patagonia**: Measured on the search terms “patagonia”, “patagonia backpacks”, “patagonia black hole”, “patagonia cap”, “patagonia coats”, “patagonia hoody”, “patagonia houdini”, “patagonia inc”, “patagonia jumper”, “patagonia nano puff”, “patagonia near me”, “patagonia nz”, “patagonia online”, “patagonia purse”, “patagonia r”, “patagonia rain gear”, “patagonia sale”, “patagonia synchilla”, “patagonia torrentshell” and “patagonia torrentshell 3l”, summed into one figure. - **Swanndri**: Measured on the search terms “swanndri”, “swanndri bush shirt”, “swanndri clothing”, “swanndri co nz”, “swanndri coat”, “swanndri hoodie”, “swanndri jersey”, “swanndri mariner zip neck jersey”, “swanndri near me”, “swanndri nz”, “swanndri oilskin”, “swanndri oilskin vest”, “swanndri online”, “swanndri outlet”, “swanndri quarter zip”, “swanndri sale”, “swanndri shirts”, “swanndri stores”, “swanndri tower junction”, “swanndri vest”, “swanndri womens”, “swanndri womens jacket” and “swanndri wool jacket”, summed into one figure. - [Patagonia profile](/demand/nz/brands/patagonia) - [Swanndri profile](/demand/nz/brands/swanndri) - [All outdoor clothing brands in New Zealand](/demand/nz/categories/nz-outdoor-clothing-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Patagonia or Swanndri? In August 2026, Patagonia had more branded searches than Swanndri among outdoor clothing brands in New Zealand. Patagonia was estimated to have 40.4K branded searches compared to Swanndri’s 30K, and held a 12.8% Share of Search versus Swanndri’s 9.5%. ## Cite this page Brandwave. "Patagonia vs Swanndri: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/patagonia-vs-swanndri This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/patagonia-vs-swanndri. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.