--- title: "Patagonia vs Rip Curl: Which is searched more in New Zealand?" description: "Is Patagonia or Rip Curl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swim shorts brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/patagonia-vs-rip-curl" publisher: "Brandwave" --- # Patagonia vs Rip Curl: Which is searched more in New Zealand? Is Patagonia or Rip Curl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swim shorts brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Patagonia and Rip Curl - **Competitive set**: Swim shorts brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Patagonia Share of Search**: 24.6% - **Rip Curl Share of Search**: 9.6% ## Is Patagonia or Rip Curl more popular in search? - In September 2026, Patagonia had more branded searches than Rip Curl among swim shorts brands in New Zealand. Patagonia had about 14,800 branded searches, while Rip Curl had 5,780. Patagonia made up 24.6% of all swim shorts brand searches we track, and Rip Curl accounted for 9.6%. - Patagonia was ahead of Rip Curl in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Patagonia’s share of searches among swim shorts brands in New Zealand moved from 21.4% to 24.6%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Rip Curl’s share of searches among swim shorts brands in New Zealand moved from 10.2% to 9.6%, and its estimated monthly branded searches moved from 7K to 5.8K. ## Top swim shorts brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rip Curl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Patagonia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rip Curl was listed before Patagonia in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rip Curl | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Billabong | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Quiksilver | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Patagonia | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | AS Colour | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Roxy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about swim shorts brands - Asked ChatGPT "Which swim shorts brand should I buy in New Zealand?": 1. Rip Curl, 2. Patagonia, 3. Billabong - Asked ChatGPT "What are the best swim shorts brands in New Zealand?": 1. Rip Curl, 2. Quiksilver, 3. Billabong, 4. Patagonia, 5. AS Colour - Asked ChatGPT "What's the best swim shorts brand in New Zealand for the beach?": 1. Billabong, 2. Rip Curl, 3. Quiksilver, 4. AS Colour - Searched Google, AI Overview "mens swim shorts": 1. Billabong, 2. Rip Curl, 3. Quiksilver, 4. Patagonia - Searched Google, AI Overview "best swim shorts": 1. Quiksilver Not named in any answer: Roxy. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand swim shorts brands in September 2026? - In September 2026, Rip Curl gained share of searches among swim shorts brands in New Zealand, from 6.5% to 9.6%. - In September 2026, Patagonia lost share of searches among swim shorts brands in New Zealand, from 30.3% to 24.6%. ## Month by month | Month | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank | Rip Curl estimated searches | Rip Curl Share of Search | Rip Curl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 21.4% | 2 | 7K | 10.2% | 3 | | Nov 2025 | 18.1K | 18.2% | 2 | 10.6K | 10.6% | 3 | | Dec 2025 | 18.1K | 20.7% | 2 | 10.7K | 12.2% | 3 | | Jan 2026 | 22.2K | 31% | 2 | 8.6K | 12% | 3 | | Feb 2026 | 18.1K | 28.9% | 2 | 5.8K | 9.2% | 3 | | Mar 2026 | 18.1K | 25.9% | 2 | 5.7K | 8.2% | 3 | | Apr 2026 | 22.2K | 29.7% | 2 | 5.7K | 7.7% | 3 | | May 2026 | 18.1K | 26.3% | 2 | 4.7K | 6.9% | 4 | | Jun 2026 | 18.1K | 26.6% | 2 | 4.8K | 7.1% | 3 | | Jul 2026 | 18.1K | 29.8% | 2 | 4.8K | 7.9% | 3 | | Aug 2026 | 22.2K | 30.3% | 2 | 4.8K | 6.5% | 4 | | Sep 2026 | 14.8K | 24.6% | 2 | 5.8K | 9.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Patagonia’s and Rip Curl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Patagonia**: Measured on the search term “patagonia”. - **Rip Curl**: Measured on the search terms “rip curl”, “rip curl outlet”, “rip curl sale”, “rip curl shirts”, “rip curl swimwear”, “rip curl togs”, “ripcurl” and “ripcurl rashvest”, summed into one figure. - [Patagonia profile](/demand/nz/brands/patagonia) - [Rip Curl profile](/demand/nz/brands/rip-curl) - [All swim shorts brands in New Zealand](/demand/nz/categories/nz-swim-shorts-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Patagonia or Rip Curl more popular in search? In September 2026, Patagonia had more branded searches than Rip Curl among swim shorts brands in New Zealand. Patagonia had about 14,800 branded searches, while Rip Curl had 5,780. Patagonia made up 24.6% of all swim shorts brand searches we track, and Rip Curl accounted for 9.6%. ## Cite this page Brandwave. "Patagonia vs Rip Curl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/patagonia-vs-rip-curl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/patagonia-vs-rip-curl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.