--- title: "Pasta & Cuore vs Prego: Which is more popular in New Zealand?" description: "Is Pasta & Cuore or Prego more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Italian restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pasta-and-cuore-vs-prego" publisher: "Brandwave" --- # Pasta & Cuore vs Prego: Which is more popular in New Zealand? Is Pasta & Cuore or Prego more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Italian restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pasta & Cuore and Prego - **Competitive set**: Auckland Italian restaurants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Pasta & Cuore Share of Search**: 6.4% - **Prego Share of Search**: 6.1% ## Is Pasta & Cuore or Prego more popular in search? - In October 2026, Pasta & Cuore and Prego were level in searches among Auckland Italian restaurants in New Zealand, with an estimated 6.6K versus 6.3K branded searches, at 6.4% and 6.1% of the total. - The lead changed hands 3 times in the 12 months ending October 2026: Pasta & Cuore took it in July 2026, Prego took it in September 2026, Pasta & Cuore took it in October 2026. - Across the 12 months ending October 2026, Pasta & Cuore’s share of searches among Auckland Italian restaurants in New Zealand moved from 4.6% to 6.4%, and its estimated monthly branded searches moved from 4.4K to 6.6K. - Across the 12 months ending October 2026, Prego’s share of searches among Auckland Italian restaurants in New Zealand moved from 7.6% to 6.1%, and its estimated monthly branded searches moved from 7.3K to 6.3K. ## Top Auckland Italian restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Pasta & Cuore and Prego were each mentioned in two out of three: in two of the three ChatGPT answers. Prego was listed before Pasta & Cuore in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Amano | 1st | 3 of 3 | 3 of 3 | | Pici | 2nd | 2 of 3 | 2 of 3 | | Baduzzi | 3rd | 3 of 3 | 3 of 3 | | Prego | 4th | 2 of 3 | 2 of 3 | | Farina | 5th | 2 of 3 | 2 of 3 | | Pasta & Cuore | 6th | 2 of 3 | 2 of 3 | | Andiamo | 7th | 1 of 3 | 1 of 3 | ## Every AI answer about Auckland Italian restaurants - Asked ChatGPT "Which Italian restaurant should I go to in Auckland, New Zealand?": 1. Amano, 2. Prego, 3. Baduzzi, 4. Farina - Asked ChatGPT "What are the best Italian restaurants in Auckland, New Zealand?": 1. Amano, 2. Pici, 3. Farina, 4. Baduzzi, 5. Prego, 6. Pasta & Cuore, 7. Andiamo - Asked ChatGPT "What's the best Italian restaurant in Auckland, New Zealand for a pasta dinner?": 1. Amano, 2. Pici, 3. Pasta & Cuore, 4. Baduzzi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand Auckland Italian restaurants in October 2026? - In October 2026, Prego lost share of searches among Auckland Italian restaurants in New Zealand, from 6.9% to 6.1%. - In October 2026, Pasta & Cuore rose from 4th to 3rd among Auckland Italian restaurants in New Zealand. ## How has branded search for Pasta & Cuore and Prego changed in New Zealand over the last 12 months? | Month | Pasta & Cuore estimated searches | Pasta & Cuore Share of Search | Pasta & Cuore rank | Prego estimated searches | Prego Share of Search | Prego rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 4.4K | 4.6% | 4 | 7.3K | 7.6% | 3 | | Dec 2025 | 4.4K | 4% | 4 | 9K | 8.1% | 3 | | Jan 2026 | 4.4K | 4.2% | 4 | 7.8K | 7.4% | 3 | | Feb 2026 | 4.4K | 4% | 4 | 7.3K | 6.7% | 3 | | Mar 2026 | 3.6K | 3.6% | 4 | 6K | 5.9% | 3 | | Apr 2026 | 4.4K | 4.9% | 4 | 7.3K | 8.2% | 3 | | May 2026 | 4.4K | 4.7% | 4 | 7.3K | 7.8% | 3 | | Jun 2026 | 5.4K | 6.8% | 4 | 7K | 8.8% | 3 | | Jul 2026 | 6.6K | 7.2% | 3 | 6.3K | 6.9% | 4 | | Aug 2026 | 6.6K | 7.1% | 3 | 6.3K | 6.7% | 4 | | Sep 2026 | 5.4K | 5.9% | 4 | 6.3K | 6.9% | 3 | | Oct 2026 | 6.6K | 6.4% | 3 | 6.3K | 6.1% | 4 | ## How are Pasta & Cuore’s and Prego’s branded searches counted? Brandwave collects information about searches that people make online using Pasta & Cuore’s and Prego’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pasta & Cuore**: Measured on the search terms “pasta & cuore” and “pasta and cuore”, summed into one figure. - **Prego**: Measured on the search terms “prego” and “prego auckland”, summed into one figure. - [Pasta & Cuore profile](/demand/nz/brands/pasta-and-cuore) - [Prego profile](/demand/nz/brands/prego) - [All Auckland Italian restaurants in New Zealand](/demand/nz/locations/auckland/italian-restaurants): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pasta & Cuore or Prego more popular in search? In October 2026, Pasta & Cuore and Prego were level in searches among Auckland Italian restaurants in New Zealand, with an estimated 6.6K versus 6.3K branded searches, at 6.4% and 6.1% of the total. ## Cite this page Brandwave. "Pasta & Cuore vs Prego: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/pasta-and-cuore-vs-prego This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pasta-and-cuore-vs-prego. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.