--- title: "Pasta & Cuore vs Pici: Which is more popular in New Zealand?" description: "Is Pasta & Cuore or Pici more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Italian restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pasta-and-cuore-vs-pici" publisher: "Brandwave" --- # Pasta & Cuore vs Pici: Which is more popular in New Zealand? Is Pasta & Cuore or Pici more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Italian restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pasta & Cuore and Pici - **Competitive set**: Auckland Italian restaurants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Pasta & Cuore Share of Search**: 6.4% - **Pici Share of Search**: 1.5% ## Is Pasta & Cuore or Pici more popular in search? - In October 2026, Pasta & Cuore had more branded searches than Pici among Auckland Italian restaurants in New Zealand. Pasta & Cuore had about 6,600 branded searches, while Pici had 1,600. Pasta & Cuore made up 6.4% of all Auckland Italian restaurant searches we track, and Pici accounted for 1.5%. - Pasta & Cuore was ahead of Pici in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Pasta & Cuore’s share of searches among Auckland Italian restaurants in New Zealand moved from 4.6% to 6.4%, and its estimated monthly branded searches moved from 4.4K to 6.6K. - Across the 12 months ending October 2026, Pici’s share of searches among Auckland Italian restaurants in New Zealand moved from 1% to 1.5%, and its estimated monthly branded searches moved from 1K to 1.6K. ## Top Auckland Italian restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Pasta & Cuore and Pici were each mentioned in two out of three: in two of the three ChatGPT answers. Pici was listed before Pasta & Cuore in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Amano | 1st | 3 of 3 | 3 of 3 | | Pici | 2nd | 2 of 3 | 2 of 3 | | Baduzzi | 3rd | 3 of 3 | 3 of 3 | | Prego | 4th | 2 of 3 | 2 of 3 | | Farina | 5th | 2 of 3 | 2 of 3 | | Pasta & Cuore | 6th | 2 of 3 | 2 of 3 | | Andiamo | 7th | 1 of 3 | 1 of 3 | ## Every AI answer about Auckland Italian restaurants - Asked ChatGPT "Which Italian restaurant should I go to in Auckland, New Zealand?": 1. Amano, 2. Prego, 3. Baduzzi, 4. Farina - Asked ChatGPT "What are the best Italian restaurants in Auckland, New Zealand?": 1. Amano, 2. Pici, 3. Farina, 4. Baduzzi, 5. Prego, 6. Pasta & Cuore, 7. Andiamo - Asked ChatGPT "What's the best Italian restaurant in Auckland, New Zealand for a pasta dinner?": 1. Amano, 2. Pici, 3. Pasta & Cuore, 4. Baduzzi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand Auckland Italian restaurants in October 2026? - In October 2026, Pasta & Cuore rose from 4th to 3rd among Auckland Italian restaurants in New Zealand. - Estimated monthly branded searches for Pici in New Zealand rose 60% over 12 measured months, from 1K to 1.6K in October 2026. ## How has branded search for Pasta & Cuore and Pici changed in New Zealand over the last 12 months? | Month | Pasta & Cuore estimated searches | Pasta & Cuore Share of Search | Pasta & Cuore rank | Pici estimated searches | Pici Share of Search | Pici rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 4.4K | 4.6% | 4 | 1K | 1% | 7 | | Dec 2025 | 4.4K | 4% | 4 | 880 | 0.79% | 7 | | Jan 2026 | 4.4K | 4.2% | 4 | 1K | 0.95% | 7 | | Feb 2026 | 4.4K | 4% | 4 | 1K | 0.92% | 7 | | Mar 2026 | 3.6K | 3.6% | 4 | 1.3K | 1.3% | 6 | | Apr 2026 | 4.4K | 4.9% | 4 | 1.3K | 1.5% | 6 | | May 2026 | 4.4K | 4.7% | 4 | 1.6K | 1.7% | 6 | | Jun 2026 | 5.4K | 6.8% | 4 | 1.6K | 2% | 6 | | Jul 2026 | 6.6K | 7.2% | 3 | 1.9K | 2.1% | 6 | | Aug 2026 | 6.6K | 7.1% | 3 | 1.3K | 1.4% | 6 | | Sep 2026 | 5.4K | 5.9% | 4 | 1.6K | 1.7% | 6 | | Oct 2026 | 6.6K | 6.4% | 3 | 1.6K | 1.5% | 6 | ## How are Pasta & Cuore’s and Pici’s branded searches counted? Brandwave collects information about searches that people make online using Pasta & Cuore’s and Pici’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pasta & Cuore**: Measured on the search terms “pasta & cuore” and “pasta and cuore”, summed into one figure. - **Pici**: Measured on the search term “pici auckland”. - [Pasta & Cuore profile](/demand/nz/brands/pasta-and-cuore) - [Pici profile](/demand/nz/brands/pici) - [All Auckland Italian restaurants in New Zealand](/demand/nz/locations/auckland/italian-restaurants): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pasta & Cuore or Pici more popular in search? In October 2026, Pasta & Cuore had more branded searches than Pici among Auckland Italian restaurants in New Zealand. Pasta & Cuore had about 6,600 branded searches, while Pici had 1,600. Pasta & Cuore made up 6.4% of all Auckland Italian restaurant searches we track, and Pici accounted for 1.5%. ## Cite this page Brandwave. "Pasta & Cuore vs Pici: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/pasta-and-cuore-vs-pici This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pasta-and-cuore-vs-pici. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.