--- title: "Pass vs SmugMug: Which is more popular in New Zealand?" description: "Is Pass or SmugMug more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photographer client gallery platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pass-gallery-vs-smugmug" publisher: "Brandwave" --- # Pass vs SmugMug: Which is more popular in New Zealand? Is Pass or SmugMug more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photographer client gallery platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pass and SmugMug - **Competitive set**: Photographer client gallery platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Pass Share of Search**: 0.22% - **SmugMug Share of Search**: 7.1% ## Is Pass or SmugMug more popular in search? - In October 2026, SmugMug had more branded searches than Pass among photographer client gallery platforms in New Zealand. SmugMug had about 320 branded searches, while Pass had 10. SmugMug made up 7.1% of all photographer client gallery platform searches we track, and Pass accounted for 0.22%. - SmugMug was ahead of Pass in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Pass’ share of searches among photographer client gallery platforms in New Zealand moved from 0.36% to 0.22%, and its estimated monthly branded searches moved from 20 to 10. - Across the 12 months ending October 2026, SmugMug’s share of searches among photographer client gallery platforms in New Zealand moved from 5.8% to 7.1%, and its estimated monthly branded searches held steady at 320. ## Top photographer client gallery platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Pass nor SmugMug showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pixieset | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Pic-Time | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | ShootProof | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | CloudSpot | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Zenfolio | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | SmugMug | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about photographer client gallery platforms - Asked ChatGPT "Which photographer client gallery platform should I use in New Zealand?": 1. Pixieset, 2. Pic-Time, 3. ShootProof, 4. CloudSpot - Asked ChatGPT "What are the best photographer client gallery platforms in New Zealand?": 1. Pic-Time, 2. Pixieset, 3. ShootProof, 4. CloudSpot, 5. Zenfolio - Asked ChatGPT "What's the best photographer client gallery platform in New Zealand for delivering photos to clients?": 1. Pixieset, 2. Pic-Time, 3. ShootProof, 4. CloudSpot - Searched Google, AI Overview "client proofing software": 1. ShootProof, 2. CloudSpot - Searched Google, AI Overview "photo delivery platform": 1. Pixieset, 2. Pic-Time, 3. CloudSpot, 4. ShootProof Not named in any answer: SmugMug and Pass. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand photographer client gallery platforms in October 2026? - Estimated monthly branded searches for Pass in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026. ## How has branded search for Pass and SmugMug changed in New Zealand over the last 12 months? | Month | Pass estimated searches | Pass Share of Search | Pass rank | SmugMug estimated searches | SmugMug Share of Search | SmugMug rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 20 | 0.36% | 7 | 320 | 5.8% | 3 | | Dec 2025 | 20 | 0.44% | 7 | 320 | 7.1% | 3 | | Jan 2026 | 20 | 0.5% | 7 | 320 | 8% | 3 | | Feb 2026 | 20 | 0.42% | 6 | 320 | 6.7% | 3 | | Mar 2026 | 20 | 0.36% | 7 | 390 | 7% | 3 | | Apr 2026 | 10 | 0.21% | 7 | 320 | 6.7% | 3 | | May 2026 | 30 | 0.62% | 6 | 390 | 8% | 3 | | Jun 2026 | 20 | 0.41% | 7 | 480 | 9.9% | 3 | | Jul 2026 | 20 | 0.45% | 6 | 320 | 7.3% | 3 | | Aug 2026 | 30 | 0.66% | 5 | 390 | 8.6% | 3 | | Sep 2026 | 10 | 0.23% | 7 | 320 | 7.3% | 3 | | Oct 2026 | 10 | 0.22% | 7 | 320 | 7.1% | 3 | ## How are Pass’ and SmugMug’s branded searches counted? Brandwave collects information about searches that people make online using Pass’ and SmugMug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pass**: Measured on the search term “pass gallery”. - **SmugMug**: Measured on the search term “smugmug”. - [Pass profile](/demand/nz/brands/pass-gallery) - [SmugMug profile](/demand/nz/brands/smugmug) - [All photographer client gallery platforms in New Zealand](/demand/nz/categories/nz-photographer-client-galleries): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pass or SmugMug more popular in search? In October 2026, SmugMug had more branded searches than Pass among photographer client gallery platforms in New Zealand. SmugMug had about 320 branded searches, while Pass had 10. SmugMug made up 7.1% of all photographer client gallery platform searches we track, and Pass accounted for 0.22%. ## Cite this page Brandwave. "Pass vs SmugMug: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/pass-gallery-vs-smugmug This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pass-gallery-vs-smugmug. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.