--- title: "Pascall vs Skittles: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Pascall or Skittles? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pascall-vs-skittles" publisher: "Brandwave" --- # Pascall vs Skittles: Which is more popular by branded search in New Zealand? Which is more popular in search, Pascall or Skittles? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pascall and Skittles - **Competitive set**: Lolly brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Pascall Share of Search**: 14.4% - **Skittles Share of Search**: 23.2% ## Which is more popular in search, Pascall or Skittles? - In August 2026, Skittles had more branded searches than Pascall among lolly brands in New Zealand. Skittles was estimated to have 3.7K branded searches compared to Pascall’s 2.3K, and held a 23.2% Share of Search versus Pascall’s 14.4%. - Skittles was ahead of Pascall in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Pascall’s estimated Share of Search among lolly brands in New Zealand moved from 16.3% to 14.4%, and its estimated monthly branded searches moved from 1.9K to 2.3K. - Across the 11 months ending August 2026, Skittles’ estimated Share of Search among lolly brands in New Zealand moved from 26.1% to 23.2%, and its estimated monthly branded searches moved from 3.1K to 3.7K. ## How did search popularity change for New Zealand lolly brands in August 2026? - In August 2026, Pascall gained estimated Share of Search among lolly brands in New Zealand, from 13.3% to 14.4%. - In August 2026, Skittles lost estimated Share of Search among lolly brands in New Zealand, from 27.8% to 23.2%. ## Month by month | Month | Pascall estimated searches | Pascall Share of Search | Pascall rank | Skittles estimated searches | Skittles Share of Search | Skittles rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 16.3% | 3 | 3.1K | 26.1% | 2 | | Nov 2025 | 1.6K | 12.9% | 4 | 3.6K | 28.9% | 1 | | Dec 2025 | 1.6K | 14.6% | 3 | 2.6K | 24.5% | 2 | | Jan 2026 | 1.1K | 12.9% | 4 | 2.1K | 24.6% | 2 | | Feb 2026 | 1.4K | 15.1% | 3 | 2.4K | 25.8% | 2 | | Mar 2026 | 1.8K | 16% | 3 | 2.5K | 21.7% | 2 | | Apr 2026 | 1.3K | 13% | 4 | 2.5K | 24.5% | 2 | | May 2026 | 1.5K | 11.8% | 4 | 3.1K | 24.1% | 2 | | Jun 2026 | 2.1K | 15% | 3 | 3.7K | 26.7% | 2 | | Jul 2026 | 1.9K | 13.3% | 3 | 3.9K | 27.8% | 2 | | Aug 2026 | 2.3K | 14.4% | 3 | 3.7K | 23.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Pascall’s and Skittles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pascall**: Measured on the search terms “pascall”, “pascall candy”, “pascall eskimo”, “pascall explorers”, “pascall jet planes”, “pascall lollies”, “pascall milk bottles”, “pascall milk shakes”, “pascall minties”, “pascall near me”, “pascall nz”, “pascall party pack”, “pascall sweets” and “pascall wine gums”, summed into one figure. - **Skittles**: Measured on the search terms “giants skittles”, “green skittles”, “original skittles”, “red skittles”, “skittles”, “skittles candies”, “skittles cloudz”, “skittles com”, “skittles giants”, “skittles lollies”, “skittles near me”, “skittles nz”, “skittles online”, “skittles packet”, “skittles sweets”, “skittles vodka”, “skittles woolies” and “wildberry skittles”, summed into one figure. - [Pascall profile](/demand/nz/brands/pascall) - [Skittles profile](/demand/nz/brands/skittles) - [All lolly brands in New Zealand](/demand/nz/categories/nz-lolly-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Pascall or Skittles? In August 2026, Skittles had more branded searches than Pascall among lolly brands in New Zealand. Skittles was estimated to have 3.7K branded searches compared to Pascall’s 2.3K, and held a 23.2% Share of Search versus Pascall’s 14.4%. ## Cite this page Brandwave. "Pascall vs Skittles: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pascall-vs-skittles This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pascall-vs-skittles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.