---
title: "Pascall vs Rainbow: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Pascall or Rainbow? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/pascall-vs-rainbow"
publisher: "Brandwave"
---

# Pascall vs Rainbow: Which is more popular by branded search in New Zealand?

Which is more popular in search, Pascall or Rainbow? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pascall and Rainbow
- **Competitive set**: Lolly brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Pascall Share of Search**: 14.4%
- **Rainbow Share of Search**: 3.1%

## Which is more popular in search, Pascall or Rainbow?

- In August 2026, Pascall had more branded searches than Rainbow among lolly brands in New Zealand. Pascall was estimated to have 2.3K branded searches compared to Rainbow’s 490, and held a 14.4% Share of Search versus Rainbow’s 3.1%.
- Pascall was ahead of Rainbow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pascall’s estimated Share of Search among lolly brands in New Zealand moved from 16.3% to 14.4%, and its estimated monthly branded searches moved from 1.9K to 2.3K.
- Across the 11 months ending August 2026, Rainbow’s estimated Share of Search among lolly brands in New Zealand moved from 4% to 3.1%, and its estimated monthly branded searches moved from 480 to 490.

## How did search popularity change for New Zealand lolly brands in August 2026?

- In August 2026, Pascall gained estimated Share of Search among lolly brands in New Zealand, from 13.3% to 14.4%.

## Month by month

| Month | Pascall estimated searches | Pascall Share of Search | Pascall rank | Rainbow estimated searches | Rainbow Share of Search | Rainbow rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 16.3% | 3 | 480 | 4% | 6 |
| Nov 2025 | 1.6K | 12.9% | 4 | 460 | 3.7% | 6 |
| Dec 2025 | 1.6K | 14.6% | 3 | 300 | 2.8% | 7 |
| Jan 2026 | 1.1K | 12.9% | 4 | 340 | 4% | 7 |
| Feb 2026 | 1.4K | 15.1% | 3 | 360 | 3.9% | 6 |
| Mar 2026 | 1.8K | 16% | 3 | 400 | 3.5% | 6 |
| Apr 2026 | 1.3K | 13% | 4 | 380 | 3.8% | 7 |
| May 2026 | 1.5K | 11.8% | 4 | 390 | 3% | 7 |
| Jun 2026 | 2.1K | 15% | 3 | 480 | 3.4% | 7 |
| Jul 2026 | 1.9K | 13.3% | 3 | 400 | 2.8% | 7 |
| Aug 2026 | 2.3K | 14.4% | 3 | 490 | 3.1% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Pascall’s and Rainbow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pascall**: Measured on the search terms “pascall”, “pascall candy”, “pascall eskimo”, “pascall explorers”, “pascall jet planes”, “pascall lollies”, “pascall milk bottles”, “pascall milk shakes”, “pascall minties”, “pascall near me”, “pascall nz”, “pascall party pack”, “pascall sweets” and “pascall wine gums”, summed into one figure.
- **Rainbow**: Measured on the search terms “rainbow candy”, “rainbow lollies”, “rainbow strap lollies” and “rainbow sweets”, summed into one figure.

- [Pascall profile](/demand/nz/brands/pascall)
- [Rainbow profile](/demand/nz/brands/rainbow)
- [All lolly brands in New Zealand](/demand/nz/categories/nz-lolly-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pascall or Rainbow?

In August 2026, Pascall had more branded searches than Rainbow among lolly brands in New Zealand. Pascall was estimated to have 2.3K branded searches compared to Rainbow’s 490, and held a 14.4% Share of Search versus Rainbow’s 3.1%.

## Cite this page

Brandwave. "Pascall vs Rainbow: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pascall-vs-rainbow

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pascall-vs-rainbow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.