--- title: "Partners Life vs UniMed: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Partners Life or UniMed? Compare estimated monthly branded-search demand and Share of Search inside the health insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/partners-life-vs-unimed" publisher: "Brandwave" --- # Partners Life vs UniMed: Which is more popular by branded search in New Zealand? Which is more popular in search, Partners Life or UniMed? Compare estimated monthly branded-search demand and Share of Search inside the health insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Partners Life and UniMed - **Competitive set**: health insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Partners Life Share of Search**: 9.7% - **UniMed Share of Search**: 12.7% ## Which is more popular in search, Partners Life or UniMed? - In August 2026, UniMed had more branded searches than Partners Life among health insurers in New Zealand. UniMed was estimated to have 12.1K branded searches compared to Partners Life’s 9.3K, and held a 12.7% Share of Search versus Partners Life’s 9.7%. - UniMed was ahead of Partners Life in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Partners Life’s estimated Share of Search among health insurers in New Zealand moved from 10.2% to 9.7%, and its estimated monthly branded searches moved from 9.2K to 9.3K. - Across the 11 months ending August 2026, UniMed’s estimated Share of Search among health insurers in New Zealand moved from 13% to 12.7%, and its estimated monthly branded searches moved from 11.6K to 12.1K. ## How did search popularity change for New Zealand health insurers in August 2026? - In August 2026, UniMed gained estimated Share of Search among health insurers in New Zealand, from 11.8% to 12.7%. ## Month by month | Month | Partners Life estimated searches | Partners Life Share of Search | Partners Life rank | UniMed estimated searches | UniMed Share of Search | UniMed rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.2K | 10.2% | 5 | 11.6K | 13% | 4 | | Nov 2025 | 9K | 10.4% | 5 | 11.5K | 13.4% | 4 | | Dec 2025 | 6K | 9.1% | 5 | 8.7K | 13.1% | 4 | | Jan 2026 | 7.4K | 9.2% | 5 | 9.6K | 11.9% | 4 | | Feb 2026 | 8.9K | 10.4% | 5 | 11.5K | 13.4% | 4 | | Mar 2026 | 9.4K | 9.5% | 5 | 11.8K | 11.9% | 4 | | Apr 2026 | 8.8K | 10.2% | 5 | 11K | 12.7% | 4 | | May 2026 | 8.9K | 9.5% | 5 | 11.1K | 11.9% | 4 | | Jun 2026 | 9K | 9.4% | 5 | 12.8K | 13.3% | 4 | | Jul 2026 | 8.9K | 9.8% | 5 | 10.7K | 11.8% | 4 | | Aug 2026 | 9.3K | 9.7% | 5 | 12.1K | 12.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Partners Life’s and UniMed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Partners Life**: Measured on the search terms “Partners Life”, “partners life auckland”, “partners life health insurance”, “partners life health insurance nz”, “partners life income protection”, “partners life insurance”, “partners life insurance new zealand”, “partners life insurance nz”, “partners life life insurance”, “partners life medical cover”, “partners life medical insurance”, “partners life new zealand”, “partners life nz”, “partners life private medical cover” and “partners life trauma cover”, summed into one figure. - **UniMed**: Measured on the search terms “accuro”, “accuro health”, “accuro health insurance”, “accuro health insurance nz”, “accuro insurance”, “accuro insurance nz”, “accuro medical insurance”, “accuro nz”, “UniMed”, “unimed christchurch”, “unimed health insurance”, “unimed health insurance nz”, “unimed insurance”, “unimed insurance nz”, “unimed new zealand” and “unimed nz”, summed into one figure. - [Partners Life profile](/demand/nz/brands/partners-life) - [UniMed profile](/demand/nz/brands/unimed) - [All health insurers in New Zealand](/demand/nz/categories/nz-health-insurers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Partners Life or UniMed? In August 2026, UniMed had more branded searches than Partners Life among health insurers in New Zealand. UniMed was estimated to have 12.1K branded searches compared to Partners Life’s 9.3K, and held a 12.7% Share of Search versus Partners Life’s 9.7%. ## Cite this page Brandwave. "Partners Life vs UniMed: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/partners-life-vs-unimed This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/partners-life-vs-unimed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.