---
title: "Partnerize vs Rakuten Advertising: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Partnerize or Rakuten Advertising? Compare estimated monthly branded-search demand and Share of Search inside the Affiliate networks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/partnerize-vs-rakuten-advertising"
publisher: "Brandwave"
---

# Partnerize vs Rakuten Advertising: Which is more popular by branded search in New Zealand?

Which is more popular in search, Partnerize or Rakuten Advertising? Compare estimated monthly branded-search demand and Share of Search inside the Affiliate networks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Partnerize and Rakuten Advertising
- **Competitive set**: Affiliate networks
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Partnerize Share of Search**: 11.1%
- **Rakuten Advertising Share of Search**: 11.1%

## Which is more popular in search, Partnerize or Rakuten Advertising?

- In August 2026, Partnerize and Rakuten Advertising were level on Share of Search among affiliate networks in New Zealand, with an estimated 40 branded searches each, at 11.1% estimated Share of Search each.
- The lead changed hands 5 times in the 11 months ending August 2026: Partnerize took it in February 2026, Rakuten Advertising took it in March 2026, Partnerize took it in April 2026, Rakuten Advertising took it in June 2026, Partnerize took it in July 2026.
- Across the 11 months ending August 2026, Partnerize’s estimated Share of Search among affiliate networks in New Zealand moved from 6.1% to 11.1%, and its estimated monthly branded searches moved from 20 to 40.
- Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate networks in New Zealand moved from 9.1% to 11.1%, and its estimated monthly branded searches moved from 30 to 40.

## How did search popularity change for New Zealand affiliate networks in August 2026?

- In August 2026, Partnerize overtook impact.com to rank 3rd among affiliate networks in New Zealand, at 11.1%.
- In August 2026, Rakuten Advertising overtook impact.com to rank 4th among affiliate networks in New Zealand, at 11.1%.

## Month by month

| Month | Partnerize estimated searches | Partnerize Share of Search | Partnerize rank | Rakuten Advertising estimated searches | Rakuten Advertising Share of Search | Rakuten Advertising rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 6.1% | 5 | 30 | 9.1% | 4 |
| Nov 2025 | 20 | 6.1% | 5 | 30 | 9.1% | 4 |
| Dec 2025 | 20 | 8.7% | 4 | 20 | 8.7% | 5 |
| Jan 2026 | 40 | 9.1% | 4 | 40 | 9.1% | 5 |
| Feb 2026 | 50 | 13.9% | 3 | 30 | 8.3% | 4 |
| Mar 2026 | 20 | 6.3% | 5 | 40 | 12.5% | 3 |
| Apr 2026 | 40 | 12.9% | 4 | 30 | 9.7% | 5 |
| May 2026 | 40 | 11.8% | 4 | 40 | 11.8% | 5 |
| Jun 2026 | 20 | 6.3% | 5 | 30 | 9.4% | 4 |
| Jul 2026 | 30 | 10% | 4 | 20 | 6.7% | 5 |
| Aug 2026 | 40 | 11.1% | 3 | 40 | 11.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Partnerize’s and Rakuten Advertising’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Partnerize**: Measured on the search terms “partnerize”, “partnerize affiliate” and “partnerize affiliate program”, summed into one figure.
- **Rakuten Advertising**: Measured on the search terms “rakuten advertising”, “rakuten advertising affiliate”, “rakuten advertising affiliate program” and “rakuten affiliate”, summed into one figure.

- [Partnerize profile](/demand/nz/brands/partnerize)
- [Rakuten Advertising profile](/demand/nz/brands/rakuten-advertising)
- [All affiliate networks in New Zealand](/demand/nz/categories/nz-affiliate-networks): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Partnerize or Rakuten Advertising?

In August 2026, Partnerize and Rakuten Advertising were level on Share of Search among affiliate networks in New Zealand, with an estimated 40 branded searches each, at 11.1% estimated Share of Search each.

## Cite this page

Brandwave. "Partnerize vs Rakuten Advertising: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/partnerize-vs-rakuten-advertising

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/partnerize-vs-rakuten-advertising. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.