--- title: "Partmaster vs Supercheap Auto: Which is searched more in New Zealand?" description: "Is Partmaster or Supercheap Auto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the automotive parts retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/partmaster-vs-supercheap-auto-nz" publisher: "Brandwave" --- # Partmaster vs Supercheap Auto: Which is searched more in New Zealand? Is Partmaster or Supercheap Auto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the automotive parts retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Partmaster and Supercheap Auto - **Competitive set**: Automotive parts retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Partmaster Share of Search**: 2.6% - **Supercheap Auto Share of Search**: 34.7% ## Is Partmaster or Supercheap Auto more popular in search? - In September 2026, Supercheap Auto had more branded searches than Partmaster among automotive parts retailers in New Zealand. Supercheap Auto had about 72,700 branded searches, while Partmaster had 5,400. Supercheap Auto made up 34.7% of all automotive parts retailer searches we track, and Partmaster accounted for 2.6%. - Supercheap Auto was ahead of Partmaster in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Partmaster’s share of searches among automotive parts retailers in New Zealand moved from 1.9% to 2.6%, and its estimated monthly branded searches held steady at 5.4K. - Across the 12 months ending September 2026, Supercheap Auto’s share of searches among automotive parts retailers in New Zealand moved from 43.4% to 34.7%, and its estimated monthly branded searches moved from 125K to 72.7K. ## Top automotive parts retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Supercheap Auto was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Partmaster was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Supercheap Auto was listed before Partmaster in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Repco | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Supercheap Auto | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BNT | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | NAPA Auto Parts | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Partmaster | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | AutoOne | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about automotive parts retailers - Asked ChatGPT "Which automotive parts retailer should I shop at in New Zealand?": 1. Repco, 2. Supercheap Auto, 3. BNT - Asked ChatGPT "What are the best automotive parts retailers in New Zealand?": 1. Repco, 2. Supercheap Auto, 3. BNT, 4. Partmaster, 5. NAPA Auto Parts - Asked ChatGPT "What's the best automotive parts retailer in New Zealand for car parts?": 1. Repco, 2. Supercheap Auto, 3. BNT - Searched Google, AI Overview "automotive parts nz": 1. Repco, 2. NAPA Auto Parts - Searched Google, AI Overview "car parts nz": 1. Repco, 2. Supercheap Auto Not named in any answer: AutoOne. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand automotive parts retailers in September 2026? - Estimated monthly branded searches for Supercheap Auto in New Zealand fell 41.8% over 12 measured months, from 125K to 72.7K in September 2026. ## Month by month | Month | Partmaster estimated searches | Partmaster Share of Search | Partmaster rank | Supercheap Auto estimated searches | Supercheap Auto Share of Search | Supercheap Auto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 1.9% | 4 | 125K | 43.4% | 2 | | Nov 2025 | 5.4K | 1.9% | 4 | 128K | 44.2% | 2 | | Dec 2025 | 5.4K | 1.6% | 4 | 153K | 44.4% | 2 | | Jan 2026 | 5.4K | 1.9% | 4 | 125K | 43.2% | 2 | | Feb 2026 | 5.4K | 2.3% | 4 | 103K | 43.2% | 2 | | Mar 2026 | 5.4K | 2.3% | 4 | 103K | 42.8% | 2 | | Apr 2026 | 4.4K | 1.9% | 4 | 103K | 43.5% | 2 | | May 2026 | 5.4K | 2.6% | 4 | 72.7K | 35.2% | 2 | | Jun 2026 | 5.4K | 2.6% | 4 | 75.4K | 35.6% | 2 | | Jul 2026 | 5.4K | 2.6% | 4 | 72.7K | 35.1% | 2 | | Aug 2026 | 5.4K | 2.6% | 4 | 72.7K | 34.6% | 2 | | Sep 2026 | 5.4K | 2.6% | 4 | 72.7K | 34.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Partmaster’s and Supercheap Auto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Partmaster**: Measured on the search term “partmaster”. - **Supercheap Auto**: Measured on the search terms “Supercheap Auto”, “supercheap auto car accessories”, “supercheap auto car parts” and “supercheap auto nz”, summed into one figure. - [Partmaster profile](/demand/nz/brands/partmaster) - [Supercheap Auto profile](/demand/nz/brands/supercheap-auto-nz) - [All automotive parts retailers in New Zealand](/demand/nz/categories/nz-automotive-parts-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Partmaster or Supercheap Auto more popular in search? In September 2026, Supercheap Auto had more branded searches than Partmaster among automotive parts retailers in New Zealand. Supercheap Auto had about 72,700 branded searches, while Partmaster had 5,400. Supercheap Auto made up 34.7% of all automotive parts retailer searches we track, and Partmaster accounted for 2.6%. ## Cite this page Brandwave. "Partmaster vs Supercheap Auto: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/partmaster-vs-supercheap-auto-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/partmaster-vs-supercheap-auto-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.