--- title: "Parsun vs Tohatsu: Which is more popular in New Zealand?" description: "Is Parsun or Tohatsu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outboard motor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/parsun-outboard-vs-tohatsu" publisher: "Brandwave" --- # Parsun vs Tohatsu: Which is more popular in New Zealand? Is Parsun or Tohatsu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outboard motor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Parsun and Tohatsu - **Competitive set**: Outboard motor brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Parsun Share of Search**: 5.4% - **Tohatsu Share of Search**: 6.9% ## Is Parsun or Tohatsu more popular in search? - In October 2026, Tohatsu had more branded searches than Parsun among outboard motor brands in New Zealand. Tohatsu had about 330 branded searches, while Parsun had 260. Tohatsu made up 6.9% of all outboard motor brand searches we track, and Parsun accounted for 5.4%. - The lead changed hands 3 times in the 12 months ending October 2026: Tohatsu took it in January 2026, Parsun took it in February 2026, Tohatsu took it in March 2026. - Across the 12 months ending October 2026, Parsun’s share of searches among outboard motor brands in New Zealand moved from 6.8% to 5.4%, and its estimated monthly branded searches moved from 400 to 260. - Across the 12 months ending October 2026, Tohatsu’s share of searches among outboard motor brands in New Zealand moved from 6.3% to 6.9%, and its estimated monthly branded searches moved from 370 to 330. ## Top outboard motor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tohatsu was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Parsun was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tohatsu was listed before Parsun in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yamaha Outboards | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Suzuki Marine | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Mercury Marine | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Honda Marine | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Tohatsu | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Evinrude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Parsun | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about outboard motor brands - Asked ChatGPT "Which outboard motor brand should I buy in New Zealand?": 1. Suzuki Marine, 2. Honda Marine, 3. Mercury Marine, 4. Yamaha Outboards - Asked ChatGPT "What are the best outboard motor brands in New Zealand?": 1. Yamaha Outboards, 2. Suzuki Marine, 3. Mercury Marine, 4. Honda Marine, 5. Tohatsu - Asked ChatGPT "What's the best outboard motor brand in New Zealand for a small boat?": 1. Yamaha Outboards, 2. Suzuki Marine, 3. Honda Marine, 4. Mercury Marine - Searched Google, AI Overview "best outboard motor": 1. Yamaha Outboards, 2. Mercury Marine, 3. Suzuki Marine, 4. Honda Marine, 5. Tohatsu - Searched Google, AI Overview "small boat outboard": 1. Parsun Not named in any answer: Evinrude. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand outboard motor brands in October 2026? - In October 2026, Parsun lost share of searches among outboard motor brands in New Zealand, from 7.2% to 5.4%. - In October 2026, Tohatsu lost share of searches among outboard motor brands in New Zealand, from 8.3% to 6.9%. ## How has branded search for Parsun and Tohatsu changed in New Zealand over the last 12 months? | Month | Parsun estimated searches | Parsun Share of Search | Parsun rank | Tohatsu estimated searches | Tohatsu Share of Search | Tohatsu rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 400 | 6.8% | 6 | 370 | 6.3% | 7 | | Dec 2025 | 590 | 9.2% | 5 | 420 | 6.6% | 7 | | Jan 2026 | 490 | 5.7% | 7 | 540 | 6.2% | 6 | | Feb 2026 | 340 | 5.9% | 6 | 310 | 5.4% | 7 | | Mar 2026 | 270 | 5.2% | 7 | 360 | 6.9% | 6 | | Apr 2026 | 280 | 6.5% | 6 | 280 | 6.5% | 7 | | May 2026 | 230 | 5.1% | 7 | 340 | 7.5% | 6 | | Jun 2026 | 270 | 6% | 7 | 350 | 7.8% | 6 | | Jul 2026 | 180 | 4.3% | 7 | 330 | 7.8% | 5 | | Aug 2026 | 270 | 6.2% | 6 | 270 | 6.2% | 7 | | Sep 2026 | 260 | 7.2% | 7 | 300 | 8.3% | 6 | | Oct 2026 | 260 | 5.4% | 7 | 330 | 6.9% | 6 | ## How are Parsun’s and Tohatsu’s branded searches counted? Brandwave collects information about searches that people make online using Parsun’s and Tohatsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Parsun**: Measured on the search terms “parsun”, “parsun boat motor”, “parsun electric outboard”, “parsun engine”, “parsun outboard”, “parsun outboard engine” and “parsun outboard motors”, summed into one figure. - **Tohatsu**: Measured on the search terms “tohatsu”, “tohatsu boat” and “tohatsu outboard”, summed into one figure. - [Parsun profile](/demand/nz/brands/parsun-outboard) - [Tohatsu profile](/demand/nz/brands/tohatsu) - [All outboard motor brands in New Zealand](/demand/nz/categories/nz-outboard-motor-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Parsun or Tohatsu more popular in search? In October 2026, Tohatsu had more branded searches than Parsun among outboard motor brands in New Zealand. Tohatsu had about 330 branded searches, while Parsun had 260. Tohatsu made up 6.9% of all outboard motor brand searches we track, and Parsun accounted for 5.4%. ## Cite this page Brandwave. "Parsun vs Tohatsu: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/parsun-outboard-vs-tohatsu This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/parsun-outboard-vs-tohatsu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.