--- title: "Parrotdog vs Steinlager: Which is searched more in New Zealand?" description: "Is Parrotdog or Steinlager more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/parrotdog-vs-steinlager" publisher: "Brandwave" --- # Parrotdog vs Steinlager: Which is searched more in New Zealand? Is Parrotdog or Steinlager more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Parrotdog and Steinlager - **Competitive set**: Beer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Parrotdog Share of Search**: 6.8% - **Steinlager Share of Search**: 14.9% ## Is Parrotdog or Steinlager more popular in search? - In September 2026, Steinlager had more branded searches than Parrotdog among beer brands in New Zealand. Steinlager had about 7,050 branded searches, while Parrotdog had 3,220. Steinlager made up 14.9% of all beer brand searches we track, and Parrotdog accounted for 6.8%. - Steinlager was ahead of Parrotdog in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Parrotdog’s share of searches among beer brands in New Zealand moved from 11.1% to 6.8%, and its estimated monthly branded searches moved from 5.6K to 3.2K. - Across the 12 months ending September 2026, Steinlager’s share of searches among beer brands in New Zealand moved from 12.5% to 14.9%, and its estimated monthly branded searches moved from 6.3K to 7K. ## Top beer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Steinlager appeared in all five answers. Parrotdog was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Steinlager was listed before Parrotdog in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Steinlager | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Speight's | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Garage Project | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Panhead | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Tui | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Monteith's | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Parrotdog | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Lion Red | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Export Gold | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Heineken | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Corona | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DB Export | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mac's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about beer brands - Asked ChatGPT "Which beer brand should I buy in New Zealand?": 1. Panhead, 2. Garage Project, 3. Steinlager, 4. Parrotdog - Asked ChatGPT "What are the best beer brands in New Zealand?": 1. Garage Project, 2. Panhead, 3. Parrotdog, 4. Steinlager, 5. Speight's, 6. Tui - Asked ChatGPT "What's the best beer brand in New Zealand for everyday drinking?": 1. Steinlager, 2. Tui, 3. Speight's, 4. Export Gold - Searched Google, AI Overview "beer brands nz": 1. Speight's, 2. Steinlager, 3. Tui, 4. Lion Red, 5. Monteith's, 6. Garage Project, 7. Panhead, 8. Parrotdog - Searched Google, AI Overview "best beer nz": 1. Speight's, 2. Steinlager, 3. Monteith's, 4. Tui, 5. Garage Project, 6. Panhead Not named in any answer: Heineken, Corona, DB Export and Mac's. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand beer brands in September 2026? - In September 2026, Parrotdog lost share of searches among beer brands in New Zealand, from 8.6% to 6.8%. - Estimated monthly branded searches for Steinlager in New Zealand rose 11.6% over 12 measured months, from 6.3K to 7K in September 2026. ## Month by month | Month | Parrotdog estimated searches | Parrotdog Share of Search | Parrotdog rank | Steinlager estimated searches | Steinlager Share of Search | Steinlager rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.6K | 11.1% | 5 | 6.3K | 12.5% | 2 | | Nov 2025 | 6.9K | 12.6% | 3 | 7.5K | 13.8% | 2 | | Dec 2025 | 7.1K | 9.9% | 5 | 9.5K | 13.4% | 2 | | Jan 2026 | 4.7K | 9.4% | 5 | 6.7K | 13.4% | 2 | | Feb 2026 | 3.1K | 6.6% | 6 | 6.3K | 13.3% | 2 | | Mar 2026 | 3.2K | 6.6% | 5 | 7.6K | 15.6% | 2 | | Apr 2026 | 3.2K | 7.7% | 5 | 5.3K | 13% | 2 | | May 2026 | 3.8K | 9.3% | 5 | 5.2K | 12.7% | 2 | | Jun 2026 | 3.1K | 8.3% | 5 | 5.2K | 13.8% | 3 | | Jul 2026 | 3.2K | 7.7% | 5 | 6K | 14.3% | 2 | | Aug 2026 | 3.9K | 8.6% | 5 | 6.9K | 15.2% | 2 | | Sep 2026 | 3.2K | 6.8% | 7 | 7K | 14.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Parrotdog’s and Steinlager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Parrotdog**: Measured on the search terms “parrot dog”, “parrotdog”, “parrotdog beer” and “parrotdog brewery”, summed into one figure. - **Steinlager**: Measured on the search terms “all blacks steinlager”, “countdown steinlager”, “huffer steinlager”, “steinlager”, “steinlager beer”, “steinlager bottle”, “steinlager can”, “steinlager classic”, “steinlager light”, “steinlager pure” and “steinlager tokyo dry”, summed into one figure. - [Parrotdog profile](/demand/nz/brands/parrotdog) - [Steinlager profile](/demand/nz/brands/steinlager) - [All beer brands in New Zealand](/demand/nz/categories/nz-beer-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Parrotdog or Steinlager more popular in search? In September 2026, Steinlager had more branded searches than Parrotdog among beer brands in New Zealand. Steinlager had about 7,050 branded searches, while Parrotdog had 3,220. Steinlager made up 14.9% of all beer brand searches we track, and Parrotdog accounted for 6.8%. ## Cite this page Brandwave. "Parrotdog vs Steinlager: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/parrotdog-vs-steinlager This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/parrotdog-vs-steinlager. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.