--- title: "Parrotdog vs Steinlager Zero: Which is more popular in New Zealand?" description: "Is Parrotdog or Steinlager Zero more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Non-alcoholic beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/parrotdog-vs-steinlager-zero" publisher: "Brandwave" --- # Parrotdog vs Steinlager Zero: Which is more popular in New Zealand? Is Parrotdog or Steinlager Zero more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Non-alcoholic beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Parrotdog and Steinlager Zero - **Competitive set**: Non-alcoholic beer brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Parrotdog Share of Search**: 0.42% - **Steinlager Zero Share of Search**: 7.2% ## Is Parrotdog or Steinlager Zero more popular in search? - In October 2026, Steinlager Zero had more branded searches than Parrotdog among non-alcoholic beer brands in New Zealand. Steinlager Zero had about 170 branded searches, while Parrotdog had 10. Steinlager Zero made up 7.2% of all non-alcoholic beer brand searches we track, and Parrotdog accounted for 0.42%. - Steinlager Zero was ahead of Parrotdog in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Parrotdog’s share of searches among non-alcoholic beer brands in New Zealand moved from 0.51% to 0.42%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending October 2026, Steinlager Zero’s share of searches among non-alcoholic beer brands in New Zealand moved from 3.6% to 7.2%, and its estimated monthly branded searches moved from 70 to 170. ## Top non-alcoholic beer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Parrotdog was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Steinlager Zero did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garage Project TINY | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | State of Play | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Bach Brewing | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Heineken | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Parrotdog | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Corona Cero | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Guinness | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Asahi | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Steinlager Zero | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about non-alcoholic beer brands - Asked ChatGPT "Which non-alcoholic beer brand should I buy in New Zealand?": 1. Garage Project TINY, 2. Heineken - Asked ChatGPT "What are the best non-alcoholic beer brands in New Zealand?": 1. Garage Project TINY, 2. Bach Brewing, 3. State of Play, 4. Heineken - Asked ChatGPT "What's the best non-alcoholic beer brand in New Zealand for a better drink option?": 1. Garage Project TINY, 2. Heineken - Searched Google, AI Overview "alcohol free beer nz": 1. State of Play, 2. Garage Project TINY, 3. Bach Brewing, 4. Parrotdog, 5. Corona Cero, 6. Guinness, 7. Heineken, 8. Asahi - Searched Google, AI Overview "non alcoholic beer nz": 1. State of Play, 2. Garage Project TINY, 3. Bach Brewing, 4. Parrotdog, 5. Corona Cero, 6. Guinness, 7. Heineken, 8. Asahi Not named in any answer: Steinlager Zero. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand non-alcoholic beer brands in October 2026? - In October 2026, Steinlager Zero overtook Bach Brewing to rank 7th among non-alcoholic beer brands in New Zealand, with 7.2% of the searches. ## How has branded search for Parrotdog and Steinlager Zero changed in New Zealand over the last 12 months? | Month | Parrotdog estimated searches | Parrotdog Share of Search | Parrotdog rank | Steinlager Zero estimated searches | Steinlager Zero Share of Search | Steinlager Zero rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 0.51% | 9 | 70 | 3.6% | 8 | | Dec 2025 | 10 | 0.4% | 9 | 90 | 3.6% | 8 | | Jan 2026 | 10 | 0.49% | 9 | 90 | 4.4% | 8 | | Feb 2026 | 10 | 0.58% | 9 | 90 | 5.2% | 8 | | Mar 2026 | 10 | 0.5% | 9 | 140 | 6.9% | 8 | | Apr 2026 | 10 | 0.7% | 9 | 90 | 6.3% | 8 | | May 2026 | 10 | 0.48% | 9 | 70 | 3.3% | 8 | | Jun 2026 | 10 | 0.58% | 9 | 70 | 4.1% | 8 | | Jul 2026 | 10 | 0.5% | 9 | 70 | 3.5% | 8 | | Aug 2026 | 10 | 0.55% | 9 | 70 | 3.8% | 8 | | Sep 2026 | 10 | 0.49% | 9 | 90 | 4.4% | 8 | | Oct 2026 | 10 | 0.42% | 9 | 170 | 7.2% | 7 | ## How are Parrotdog’s and Steinlager Zero’s branded searches counted? Brandwave collects information about searches that people make online using Parrotdog’s and Steinlager Zero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Parrotdog**: Measured on the search term “parrotdog non alcoholic”. - **Steinlager Zero**: Measured on the search term “steinlager zero”. - [Parrotdog profile](/demand/nz/brands/parrotdog) - [Steinlager Zero profile](/demand/nz/brands/steinlager-zero) - [All non-alcoholic beer brands in New Zealand](/demand/nz/categories/nz-non-alcoholic-beer-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Parrotdog or Steinlager Zero more popular in search? In October 2026, Steinlager Zero had more branded searches than Parrotdog among non-alcoholic beer brands in New Zealand. Steinlager Zero had about 170 branded searches, while Parrotdog had 10. Steinlager Zero made up 7.2% of all non-alcoholic beer brand searches we track, and Parrotdog accounted for 0.42%. ## Cite this page Brandwave. "Parrotdog vs Steinlager Zero: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/parrotdog-vs-steinlager-zero This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/parrotdog-vs-steinlager-zero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.