---
title: "Parrotdog vs Sawmill: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Parrotdog or Sawmill? Compare estimated monthly branded-search demand and Share of Search inside the craft beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/parrotdog-vs-sawmill"
publisher: "Brandwave"
---

# Parrotdog vs Sawmill: Which is more popular by branded search in New Zealand?

Which is more popular in search, Parrotdog or Sawmill? Compare estimated monthly branded-search demand and Share of Search inside the craft beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Parrotdog and Sawmill
- **Competitive set**: craft beer brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Parrotdog Share of Search**: 16.1%
- **Sawmill Share of Search**: 6.3%

## Which is more popular in search, Parrotdog or Sawmill?

- In August 2026, Parrotdog had more branded searches than Sawmill among craft beer brands in New Zealand. Parrotdog was estimated to have 3.9K branded searches compared to Sawmill’s 1.5K, and held a 16.1% Share of Search versus Sawmill’s 6.3%.
- Parrotdog was ahead of Sawmill in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Parrotdog’s estimated Share of Search among craft beer brands in New Zealand moved from 21.5% to 16.1%, and its estimated monthly branded searches moved from 5.6K to 3.9K.
- Across the 11 months ending August 2026, Sawmill’s estimated Share of Search among craft beer brands in New Zealand moved from 8.4% to 6.3%, and its estimated monthly branded searches moved from 2.2K to 1.5K.

## How did search popularity change for New Zealand craft beer brands in August 2026?

- In August 2026, Sawmill lost estimated Share of Search among craft beer brands in New Zealand, from 7.3% to 6.3%.
- Estimated monthly branded searches for Parrotdog in New Zealand fell 30.1% over 11 measured months, from 5.6K to 3.9K in August 2026.

## Month by month

| Month | Parrotdog estimated searches | Parrotdog Share of Search | Parrotdog rank | Sawmill estimated searches | Sawmill Share of Search | Sawmill rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.6K | 21.5% | 2 | 2.2K | 8.4% | 5 |
| Nov 2025 | 6.9K | 23.9% | 1 | 2.3K | 7.8% | 5 |
| Dec 2025 | 7.1K | 21.1% | 2 | 3.3K | 10% | 5 |
| Jan 2026 | 4.7K | 15.8% | 4 | 3.2K | 10.8% | 6 |
| Feb 2026 | 3.1K | 12.8% | 4 | 2.1K | 8.8% | 5 |
| Mar 2026 | 3.2K | 13.3% | 4 | 2.2K | 8.9% | 5 |
| Apr 2026 | 3.2K | 15.1% | 4 | 2.1K | 10.3% | 5 |
| May 2026 | 3.8K | 17.9% | 4 | 1.8K | 8.4% | 5 |
| Jun 2026 | 3.1K | 14.6% | 4 | 1.5K | 6.9% | 6 |
| Jul 2026 | 3.2K | 15.7% | 4 | 1.5K | 7.3% | 6 |
| Aug 2026 | 3.9K | 16.1% | 4 | 1.5K | 6.3% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Parrotdog’s and Sawmill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Parrotdog**: Measured on the search terms “parrot dog”, “parrotdog”, “parrotdog beer” and “parrotdog brewery”, summed into one figure.
- **Sawmill**: Measured on the search terms “sawmill beer”, “sawmill brewery” and “sawmill brewing”, summed into one figure.

- [Parrotdog profile](/demand/nz/brands/parrotdog)
- [Sawmill profile](/demand/nz/brands/sawmill)
- [All craft beer brands in New Zealand](/demand/nz/categories/nz-craft-beer-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Parrotdog or Sawmill?

In August 2026, Parrotdog had more branded searches than Sawmill among craft beer brands in New Zealand. Parrotdog was estimated to have 3.9K branded searches compared to Sawmill’s 1.5K, and held a 16.1% Share of Search versus Sawmill’s 6.3%.

## Cite this page

Brandwave. "Parrotdog vs Sawmill: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/parrotdog-vs-sawmill

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/parrotdog-vs-sawmill. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.