--- title: "Parker vs uni-ball: Which is searched more in New Zealand?" description: "Is Parker or uni-ball more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/parker-pens-vs-uni-ball" publisher: "Brandwave" --- # Parker vs uni-ball: Which is searched more in New Zealand? Is Parker or uni-ball more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Parker and uni-ball - **Competitive set**: Pen and stationery brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Parker Share of Search**: 11.3% - **uni-ball Share of Search**: 11% ## Is Parker or uni-ball more popular in search? - In September 2026, Parker and uni-ball were level in searches among pen and stationery brands in New Zealand, with an estimated 1K versus 970 branded searches, at 11.3% and 11% of the total. - The lead changed hands 4 times in the 12 months ending September 2026: uni-ball took it in January 2026, Parker took it in April 2026, uni-ball took it in July 2026, Parker took it in September 2026. - Across the 12 months ending September 2026, Parker’s share of searches among pen and stationery brands in New Zealand moved from 11.2% to 11.3%, and its estimated monthly branded searches moved from 880 to 1K. - Across the 12 months ending September 2026, uni-ball’s share of searches among pen and stationery brands in New Zealand moved from 7.2% to 11%, and its estimated monthly branded searches moved from 570 to 970. ## Top pen and stationery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, uni-ball appeared in all five answers. Parker was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. uni-ball was listed before Parker in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pilot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | uni-ball | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lamy | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Parker | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Zebra | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | IRO | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BIC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Staedtler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moleskine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pen and stationery brands - Asked ChatGPT "Which pen or stationery brand should I buy in New Zealand?": 1. Pilot, 2. uni-ball, 3. Zebra, 4. Lamy, 5. IRO - Asked ChatGPT "What are the best pen and stationery brands in New Zealand?": 1. Pilot, 2. uni-ball, 3. Lamy, 4. Parker, 5. IRO - Asked ChatGPT "What's the best pen or stationery brand in New Zealand for everyday writing?": 1. uni-ball, 2. Pilot, 3. Zebra, 4. Lamy, 5. IRO - Searched Google, AI Overview "best pen brand": 1. Parker, 2. Lamy, 3. Pilot, 4. uni-ball - Searched Google, AI Overview "stationery brands nz": 1. Pilot, 2. uni-ball Not named in any answer: Sharpie, BIC, Staedtler and Moleskine. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pen and stationery brands in September 2026? - In September 2026, Parker overtook uni-ball to rank 4th among pen and stationery brands in New Zealand, with 11.3% of the searches. - In September 2026, uni-ball lost share of searches among pen and stationery brands in New Zealand, from 13.3% to 11%. ## Month by month | Month | Parker estimated searches | Parker Share of Search | Parker rank | uni-ball estimated searches | uni-ball Share of Search | uni-ball rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 11.2% | 4 | 570 | 7.2% | 7 | | Nov 2025 | 880 | 11.9% | 4 | 530 | 7.2% | 6 | | Dec 2025 | 1K | 13.7% | 4 | 420 | 5.8% | 7 | | Jan 2026 | 720 | 7.9% | 6 | 750 | 8.2% | 5 | | Feb 2026 | 720 | 9.8% | 5 | 970 | 13.2% | 4 | | Mar 2026 | 880 | 10% | 5 | 910 | 10.4% | 4 | | Apr 2026 | 720 | 9.8% | 4 | 710 | 9.7% | 5 | | May 2026 | 880 | 10.6% | 4 | 810 | 9.8% | 6 | | Jun 2026 | 880 | 11% | 4 | 730 | 9.1% | 5 | | Jul 2026 | 880 | 10.7% | 5 | 910 | 11.1% | 4 | | Aug 2026 | 1K | 10.7% | 5 | 1.2K | 13.3% | 3 | | Sep 2026 | 1K | 11.3% | 4 | 970 | 11% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Parker’s and uni-ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Parker**: Measured on the search term “parker pen”. - **uni-ball**: Measured on the search terms “uni ball”, “uni ball jetstream”, “uni ball markers”, “uni ball pencils”, “uni ball pens”, “uni ball signo”, “uniball”, “uniball 207”, “uniball ball pen”, “uniball jetstream”, “uniball markers”, “uniball pencils” and “uniball pens”, summed into one figure. - [Parker profile](/demand/nz/brands/parker-pens) - [uni-ball profile](/demand/nz/brands/uni-ball) - [All pen and stationery brands in New Zealand](/demand/nz/categories/nz-pen-and-stationery-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Parker or uni-ball more popular in search? In September 2026, Parker and uni-ball were level in searches among pen and stationery brands in New Zealand, with an estimated 1K versus 970 branded searches, at 11.3% and 11% of the total. ## Cite this page Brandwave. "Parker vs uni-ball: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/parker-pens-vs-uni-ball This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/parker-pens-vs-uni-ball. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.