--- title: "Parkable vs Secure Parking: Which is more popular in New Zealand?" description: "Is Parkable or Secure Parking more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Parking operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/parkable-vs-secure-parking" publisher: "Brandwave" --- # Parkable vs Secure Parking: Which is more popular in New Zealand? Is Parkable or Secure Parking more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Parking operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Parkable and Secure Parking - **Competitive set**: Parking operators - **Market**: New Zealand - **Month measured**: Oct 2026 - **Parkable Share of Search**: 3% - **Secure Parking Share of Search**: 3.4% ## Is Parkable or Secure Parking more popular in search? - In October 2026, Secure Parking had more branded searches than Parkable among parking operators in New Zealand. Secure Parking had about 1,000 branded searches, while Parkable had 880. Secure Parking made up 3.4% of all parking operator searches we track, and Parkable accounted for 3%. - The lead changed hands 4 times in the 12 months ending October 2026: Parkable took it in February 2026, Secure Parking took it in April 2026, Parkable took it in June 2026, Secure Parking took it in July 2026. - Across the 12 months ending October 2026, Parkable’s share of searches among parking operators in New Zealand moved from 3.1% to 3%, and its estimated monthly branded searches moved from 1.3K to 880. - Across the 12 months ending October 2026, Secure Parking’s share of searches among parking operators in New Zealand moved from 4.2% to 3.4%, and its estimated monthly branded searches moved from 1.8K to 1K. ## Top parking operators in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Parkable was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Secure Parking was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Secure Parking was listed before Parkable in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wilson Parking | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Secure Parking | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | ParkMate | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Parkable | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Care Park | 5th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about parking operators - Asked ChatGPT "Which parking operator should I use in New Zealand?": 1. ParkMate, 2. Wilson Parking - Asked ChatGPT "What are the best parking operators in New Zealand?": 1. Wilson Parking, 2. Secure Parking, 3. Care Park, 4. Parkable, 5. ParkMate - Asked ChatGPT "What's the best parking operator in New Zealand for car parking?": 1. Wilson Parking, 2. Secure Parking, 3. Care Park, 4. Parkable, 5. ParkMate - Searched Google, AI Overview "parking app nz": 1. ParkMate, 2. Parkable Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand parking operators in October 2026? - Secure Parking’s share of searches among parking operators in New Zealand has lost ground for 3 months in a row, from 4.4% to 3.4% in October 2026. - Estimated monthly branded searches for Parkable in New Zealand fell 32.3% over 12 measured months, from 1.3K to 880 in October 2026. ## How has branded search for Parkable and Secure Parking changed in New Zealand over the last 12 months? | Month | Parkable estimated searches | Parkable Share of Search | Parkable rank | Secure Parking estimated searches | Secure Parking Share of Search | Secure Parking rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.3K | 3.1% | 5 | 1.8K | 4.2% | 3 | | Dec 2025 | 1K | 2.1% | 5 | 1.2K | 2.4% | 4 | | Jan 2026 | 1K | 2.4% | 5 | 1.5K | 3.6% | 4 | | Feb 2026 | 1.3K | 3.1% | 4 | 1.2K | 2.9% | 5 | | Mar 2026 | 1.3K | 3.1% | 4 | 1.2K | 2.8% | 5 | | Apr 2026 | 1K | 2.9% | 5 | 1.1K | 3.1% | 4 | | May 2026 | 1K | 3.3% | 5 | 1.1K | 3.6% | 4 | | Jun 2026 | 1.3K | 4.3% | 4 | 1.1K | 3.5% | 5 | | Jul 2026 | 1.3K | 4.3% | 5 | 1.3K | 4.4% | 4 | | Aug 2026 | 1K | 3.3% | 5 | 1.2K | 4.1% | 4 | | Sep 2026 | 1K | 3.4% | 5 | 1.1K | 3.6% | 4 | | Oct 2026 | 880 | 3% | 5 | 1K | 3.4% | 4 | ## How are Parkable’s and Secure Parking’s branded searches counted? Brandwave collects information about searches that people make online using Parkable’s and Secure Parking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Parkable**: Measured on the search term “parkable”. - **Secure Parking**: Measured on the search terms “secure parking”, “secure parking app”, “secure parking chancery”, “secure parking federal”, “secure parking space”, “secureparking” and “secureparking app”, summed into one figure. - [Parkable profile](/demand/nz/brands/parkable) - [Secure Parking profile](/demand/nz/brands/secure-parking) - [All parking operators in New Zealand](/demand/nz/categories/nz-parking-operators): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Parkable or Secure Parking more popular in search? In October 2026, Secure Parking had more branded searches than Parkable among parking operators in New Zealand. Secure Parking had about 1,000 branded searches, while Parkable had 880. Secure Parking made up 3.4% of all parking operator searches we track, and Parkable accounted for 3%. ## Cite this page Brandwave. "Parkable vs Secure Parking: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/parkable-vs-secure-parking This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/parkable-vs-secure-parking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.