--- title: "Parehua Resort vs The White Swan Greytown: Which is searched more in New Zealand?" description: "Is Parehua Resort or The White Swan Greytown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wairarapa hotels and accommodation set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/parehua-resort-vs-the-white-swan-greytown" publisher: "Brandwave" --- # Parehua Resort vs The White Swan Greytown: Which is searched more in New Zealand? Is Parehua Resort or The White Swan Greytown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wairarapa hotels and accommodation set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Parehua Resort and The White Swan Greytown - **Competitive set**: Wairarapa hotels and accommodation - **Market**: New Zealand - **Month measured**: Sep 2026 - **Parehua Resort Share of Search**: 11.5% - **The White Swan Greytown Share of Search**: 16.6% ## Is Parehua Resort or The White Swan Greytown more popular in search? - In September 2026, The White Swan Greytown had more branded searches than Parehua Resort among wairarapa hotels and accommodation in New Zealand. The White Swan Greytown had about 2,300 branded searches, while Parehua Resort had 1,600. The White Swan Greytown made up 16.6% of all wairarapa hotels and accommodation searches we track, and Parehua Resort accounted for 11.5%. - The White Swan Greytown was ahead of Parehua Resort in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Parehua Resort’s share of searches among wairarapa hotels and accommodation in New Zealand moved from 11.6% to 11.5%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending September 2026, The White Swan Greytown’s share of searches among wairarapa hotels and accommodation in New Zealand moved from 14.5% to 16.6%, and its estimated monthly branded searches moved from 2K to 2.3K. ## Top wairarapa hotels and accommodation in ChatGPT and Google AI Overviews In three ChatGPT questions, Parehua Resort appeared in all three answers. The White Swan Greytown was mentioned in one out of three: in one of the three ChatGPT answers. Parehua Resort was listed before The White Swan Greytown in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Parehua Resort | 1st | 3 of 3 | 3 of 3 | | Martinborough Hotel | 2nd | 3 of 3 | 3 of 3 | | Wharekauhau Country Estate | 3rd | 2 of 3 | 2 of 3 | | The White Swan Country Hotel | 4th | 2 of 3 | 2 of 3 | | The White Swan Greytown | 5th | 1 of 3 | 1 of 3 | | Copthorne Solway Park | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about wairarapa hotels and accommodation - Asked ChatGPT "Which Wairarapa hotel should I book in New Zealand?": 1. Parehua Resort, 2. Martinborough Hotel - Asked ChatGPT "What are the best Wairarapa hotels in New Zealand?": 1. Wharekauhau Country Estate, 2. Parehua Resort, 3. Martinborough Hotel, 4. The White Swan Country Hotel - Asked ChatGPT "What's the best Wairarapa hotel in New Zealand for a weekend stay?": 1. Martinborough Hotel, 2. Parehua Resort, 3. The White Swan Country Hotel, 4. The White Swan Greytown, 5. Wharekauhau Country Estate Not named in any answer: Copthorne Solway Park. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand wairarapa hotels and accommodation in September 2026? - In September 2026, Parehua Resort lost share of searches among wairarapa hotels and accommodation in New Zealand, from 14.3% to 11.5%. - In September 2026, The White Swan Greytown lost share of searches among wairarapa hotels and accommodation in New Zealand, from 17.9% to 16.6%. ## Month by month | Month | Parehua Resort estimated searches | Parehua Resort Share of Search | Parehua Resort rank | The White Swan Greytown estimated searches | The White Swan Greytown Share of Search | The White Swan Greytown rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 11.6% | 5 | 2K | 14.5% | 3 | | Nov 2025 | 1.6K | 11.5% | 5 | 2K | 14.4% | 3 | | Dec 2025 | 1.9K | 12.7% | 4 | 2.6K | 17.4% | 3 | | Jan 2026 | 2.9K | 15.5% | 3 | 2.9K | 15.5% | 4 | | Feb 2026 | 2.4K | 15.5% | 4 | 2.6K | 16.8% | 3 | | Mar 2026 | 1.9K | 13% | 4 | 2.6K | 17.8% | 3 | | Apr 2026 | 1.9K | 14.1% | 4 | 2.3K | 17% | 3 | | May 2026 | 1.9K | 13.5% | 4 | 2.3K | 16.4% | 3 | | Jun 2026 | 1.9K | 13.9% | 4 | 2.3K | 16.9% | 3 | | Jul 2026 | 1.6K | 10.4% | 5 | 3.5K | 22.8% | 2 | | Aug 2026 | 1.6K | 14.3% | 4 | 2K | 17.9% | 3 | | Sep 2026 | 1.6K | 11.5% | 4 | 2.3K | 16.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Parehua Resort’s and The White Swan Greytown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Parehua Resort**: Measured on the search term “parehua resort”. - **The White Swan Greytown**: Measured on the search terms “the white swan greytown” and “white swan greytown”, summed into one figure. - [Parehua Resort profile](/demand/nz/brands/parehua-resort) - [The White Swan Greytown profile](/demand/nz/brands/the-white-swan-greytown) - [All wairarapa hotels and accommodation in New Zealand](/demand/nz/categories/nz-wairarapa-hotels): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Parehua Resort or The White Swan Greytown more popular in search? In September 2026, The White Swan Greytown had more branded searches than Parehua Resort among wairarapa hotels and accommodation in New Zealand. The White Swan Greytown had about 2,300 branded searches, while Parehua Resort had 1,600. The White Swan Greytown made up 16.6% of all wairarapa hotels and accommodation searches we track, and Parehua Resort accounted for 11.5%. ## Cite this page Brandwave. "Parehua Resort vs The White Swan Greytown: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/parehua-resort-vs-the-white-swan-greytown This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/parehua-resort-vs-the-white-swan-greytown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.