--- title: "Paper Plus vs Passion for Paper: Which is searched more in New Zealand?" description: "Is Paper Plus or Passion for Paper more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gift and stationery stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/paper-plus-vs-passion-for-paper" publisher: "Brandwave" --- # Paper Plus vs Passion for Paper: Which is searched more in New Zealand? Is Paper Plus or Passion for Paper more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gift and stationery stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Paper Plus and Passion for Paper - **Competitive set**: Gift and stationery stores - **Market**: New Zealand - **Month measured**: Sep 2026 - **Paper Plus Share of Search**: 37% - **Passion for Paper Share of Search**: 0.59% ## Is Paper Plus or Passion for Paper more popular in search? - In September 2026, Paper Plus had more branded searches than Passion for Paper among gift and stationery stores in New Zealand. Paper Plus had about 54,800 branded searches, while Passion for Paper had 880. Paper Plus made up 37% of all gift and stationery store searches we track, and Passion for Paper accounted for 0.59%. - Paper Plus was ahead of Passion for Paper in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Paper Plus’ share of searches among gift and stationery stores in New Zealand moved from 34.4% to 37%, and its estimated monthly branded searches moved from 54.6K to 54.8K. - Across the 12 months ending September 2026, Passion for Paper’s share of searches among gift and stationery stores in New Zealand moved from 0.45% to 0.59%, and its estimated monthly branded searches moved from 720 to 880. ## Top gift and stationery stores in ChatGPT and Google AI Overviews In three ChatGPT questions, Passion for Paper was mentioned in two out of three: in two of the three ChatGPT answers. Paper Plus did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Whitcoulls | 1st | 3 of 3 | 3 of 3 | | Passion for Paper | 1st | 2 of 3 | 2 of 3 | | Typo | 3rd | 2 of 3 | 2 of 3 | | Smiggle | 4th | 1 of 3 | 1 of 3 | | Paper Plus | Not ranked | 0 of 3 | 0 of 3 | | kikki.K | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about gift and stationery stores - Asked ChatGPT "Which gift and stationery store should I shop at in New Zealand?": 1. Passion for Paper, 2. Whitcoulls, 3. Typo - Asked ChatGPT "What are the best gift and stationery stores in New Zealand?": 1. Passion for Paper, 2. Typo, 3. Whitcoulls - Asked ChatGPT "What's the best gift and stationery store in New Zealand for school supplies?": 1. Whitcoulls, 2. Smiggle Not named in any answer: Paper Plus and kikki.K. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand gift and stationery stores in September 2026? - In September 2026, Paper Plus gained share of searches among gift and stationery stores in New Zealand, from 33% to 37%. - Estimated monthly branded searches for Passion for Paper in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in September 2026. ## Month by month | Month | Paper Plus estimated searches | Paper Plus Share of Search | Paper Plus rank | Passion for Paper estimated searches | Passion for Paper Share of Search | Passion for Paper rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 54.6K | 34.4% | 2 | 720 | 0.45% | 5 | | Nov 2025 | 66.4K | 32.6% | 2 | 880 | 0.43% | 5 | | Dec 2025 | 100K | 35.1% | 2 | 1K | 0.35% | 5 | | Jan 2026 | 82.4K | 40.5% | 2 | 880 | 0.43% | 6 | | Feb 2026 | 55.5K | 38% | 2 | 720 | 0.49% | 5 | | Mar 2026 | 54.5K | 38.3% | 2 | 720 | 0.51% | 5 | | Apr 2026 | 45.6K | 34.2% | 2 | 720 | 0.54% | 5 | | May 2026 | 45.5K | 33.8% | 2 | 720 | 0.53% | 5 | | Jun 2026 | 45.3K | 34.1% | 2 | 720 | 0.54% | 5 | | Jul 2026 | 45.4K | 33.5% | 2 | 720 | 0.53% | 5 | | Aug 2026 | 45.6K | 33% | 2 | 880 | 0.64% | 5 | | Sep 2026 | 54.8K | 37% | 2 | 880 | 0.59% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Paper Plus’ and Passion for Paper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Paper Plus**: Measured on the search terms “barrington paper plus”, “Paper Plus”, “paper plus coastlands”, “paper plus eastridge”, “paper plus gifts”, “paper plus havelock”, “paper plus henderson”, “paper plus lego”, “paper plus meadowbank”, “paper plus northlands”, “paper plus notebooks”, “paper plus sale”, “paper plus westcity”, “paperplus cambridge”, “paperplus gifts”, “paperplus gore” and “paperplus notebooks”, summed into one figure. - **Passion for Paper**: Measured on the search term “passion for paper”. - [Paper Plus profile](/demand/nz/brands/paper-plus) - [Passion for Paper profile](/demand/nz/brands/passion-for-paper) - [All gift and stationery stores in New Zealand](/demand/nz/categories/nz-gift-and-stationery-stores): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Paper Plus or Passion for Paper more popular in search? In September 2026, Paper Plus had more branded searches than Passion for Paper among gift and stationery stores in New Zealand. Paper Plus had about 54,800 branded searches, while Passion for Paper had 880. Paper Plus made up 37% of all gift and stationery store searches we track, and Passion for Paper accounted for 0.59%. ## Cite this page Brandwave. "Paper Plus vs Passion for Paper: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/paper-plus-vs-passion-for-paper This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/paper-plus-vs-passion-for-paper. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.