--- title: "Papago vs QuillBot: Which is more popular in New Zealand?" description: "Is Papago or QuillBot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Translation apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/papago-vs-quillbot" publisher: "Brandwave" --- # Papago vs QuillBot: Which is more popular in New Zealand? Is Papago or QuillBot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Translation apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Papago and QuillBot - **Competitive set**: Translation apps - **Market**: New Zealand - **Month measured**: Oct 2026 - **Papago Share of Search**: 0.17% - **QuillBot Share of Search**: 4.1% ## Is Papago or QuillBot more popular in search? - In October 2026, QuillBot had more branded searches than Papago among translation apps in New Zealand. QuillBot had about 20,700 branded searches, while Papago had 840. QuillBot made up 4.1% of all translation app searches we track, and Papago accounted for 0.17%. - QuillBot was ahead of Papago in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Papago’s share of searches among translation apps in New Zealand moved from 0.22% to 0.17%, and its estimated monthly branded searches moved from 1.4K to 840. - Across the 12 months ending October 2026, QuillBot’s share of searches among translation apps in New Zealand moved from 3.9% to 4.1%, and its estimated monthly branded searches moved from 24.6K to 20.7K. ## Top translation apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Papago was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. QuillBot did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Translate | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DeepL | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Translator | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Papago | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | QuillBot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Reverso | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about translation apps - Asked ChatGPT "Which translation app should I use in New Zealand?": 1. Google Translate, 2. DeepL - Asked ChatGPT "What are the best translation apps in New Zealand?": 1. Google Translate, 2. DeepL, 3. Microsoft Translator - Asked ChatGPT "What's the best translation app in New Zealand for quick language help?": 1. Google Translate, 2. DeepL, 3. Microsoft Translator - Searched Google, AI Overview "best translation app": 1. Google Translate, 2. DeepL, 3. Papago - Searched Google, AI Overview "translate app": 1. Google Translate, 2. Microsoft Translator, 3. DeepL Not named in any answer: QuillBot and Reverso. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand translation apps in October 2026? - In October 2026, QuillBot lost share of searches among translation apps in New Zealand, from 5.8% to 4.1%. - Estimated monthly branded searches for Papago in New Zealand fell 39.1% over 12 measured months, from 1.4K to 840 in October 2026. ## How has branded search for Papago and QuillBot changed in New Zealand over the last 12 months? | Month | Papago estimated searches | Papago Share of Search | Papago rank | QuillBot estimated searches | QuillBot Share of Search | QuillBot rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.4K | 0.22% | 5 | 24.6K | 3.9% | 2 | | Dec 2025 | 1.2K | 0.24% | 5 | 10.8K | 2.2% | 3 | | Jan 2026 | 1.6K | 0.31% | 5 | 11K | 2.2% | 3 | | Feb 2026 | 1.8K | 0.33% | 5 | 20.7K | 3.8% | 3 | | Mar 2026 | 1.9K | 0.27% | 5 | 56.3K | 8.1% | 2 | | Apr 2026 | 1.1K | 0.2% | 5 | 32.2K | 5.7% | 2 | | May 2026 | 1.5K | 0.21% | 5 | 41K | 5.6% | 3 | | Jun 2026 | 1.5K | 0.17% | 5 | 33.8K | 3.9% | 3 | | Jul 2026 | 1.6K | 0.22% | 5 | 19.7K | 2.7% | 3 | | Aug 2026 | 1.7K | 0.25% | 6 | 39.7K | 5.8% | 3 | | Sep 2026 | 980 | 0.19% | 5 | 30K | 5.8% | 2 | | Oct 2026 | 840 | 0.17% | 5 | 20.7K | 4.1% | 2 | ## How are Papago’s and QuillBot’s branded searches counted? Brandwave collects information about searches that people make online using Papago’s and QuillBot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Papago**: Measured on the search terms “papago”, “papago golf club” and “papago translate”, summed into one figure. - **QuillBot**: Measured on the search terms “paraphrase quillbot”, “quillbot”, “quillbot ai”, “quillbot ai paraphrasing”, “quillbot ai summarizer”, “quillbot paraphrase”, “quillbot paraphrase tool”, “quillbot paraphrasing”, “quillbot paraphrasing tool”, “quillbot sentence rewriter” and “quillbot summarizer”, summed into one figure. - [Papago profile](/demand/nz/brands/papago) - [QuillBot profile](/demand/nz/brands/quillbot) - [All translation apps in New Zealand](/demand/nz/categories/nz-translation-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Papago or QuillBot more popular in search? In October 2026, QuillBot had more branded searches than Papago among translation apps in New Zealand. QuillBot had about 20,700 branded searches, while Papago had 840. QuillBot made up 4.1% of all translation app searches we track, and Papago accounted for 0.17%. ## Cite this page Brandwave. "Papago vs QuillBot: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/papago-vs-quillbot This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/papago-vs-quillbot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.