--- title: "Pangram vs Turnitin: Which is more popular in New Zealand?" description: "Is Pangram or Turnitin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI content detectors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pangram-labs-vs-turnitin" publisher: "Brandwave" --- # Pangram vs Turnitin: Which is more popular in New Zealand? Is Pangram or Turnitin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI content detectors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pangram and Turnitin - **Competitive set**: AI content detectors - **Market**: New Zealand - **Month measured**: Oct 2026 - **Pangram Share of Search**: 1% - **Turnitin Share of Search**: 30% ## Is Pangram or Turnitin more popular in search? - In October 2026, Turnitin had more branded searches than Pangram among AI content detectors in New Zealand. Turnitin had about 13,600 branded searches, while Pangram had 470. Turnitin made up 30% of all AI content detector searches we track, and Pangram accounted for 1%. - Turnitin was ahead of Pangram in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Pangram’s share of searches among AI content detectors in New Zealand moved from 0.12% to 1%, and its estimated monthly branded searches moved from 30 to 470. - Across the 12 months ending October 2026, Turnitin’s share of searches among AI content detectors in New Zealand moved from 26% to 30%, and its estimated monthly branded searches moved from 6.3K to 13.6K. ## Top AI content detectors in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Turnitin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pangram was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Turnitin was listed before Pangram in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GPTZero | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Turnitin | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pangram | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Originality.ai | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Copyleaks | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Winston AI | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | ZeroGPT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI content detectors - Asked ChatGPT "Which AI content detector should I use in New Zealand?": 1. Pangram, 2. GPTZero, 3. Turnitin, 4. Copyleaks - Asked ChatGPT "What are the best AI content detectors in New Zealand?": 1. GPTZero, 2. Originality.ai, 3. Copyleaks, 4. Turnitin - Asked ChatGPT "What's the best AI content detector in New Zealand for written work?": 1. GPTZero, 2. Turnitin, 3. Pangram, 4. Originality.ai - Searched Google, AI Overview "plagiarism checker": 1. GPTZero, 2. Turnitin - Searched Google, AI Overview "best ai detector": 1. GPTZero, 2. Winston AI, 3. Originality.ai Not named in any answer: ZeroGPT. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand AI content detectors in October 2026? - In October 2026, Turnitin lost share of searches among AI content detectors in New Zealand, from 31.9% to 30%. - Pangram’s share of searches among AI content detectors in New Zealand has gained ground for 3 months in a row, from 0.52% to 1% in October 2026. ## How has branded search for Pangram and Turnitin changed in New Zealand over the last 12 months? | Month | Pangram estimated searches | Pangram Share of Search | Pangram rank | Turnitin estimated searches | Turnitin Share of Search | Turnitin rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 30 | 0.12% | 7 | 6.3K | 26% | 2 | | Dec 2025 | 30 | 0.33% | 7 | 2.4K | 26.3% | 2 | | Jan 2026 | 30 | 0.3% | 7 | 2.5K | 25.5% | 2 | | Feb 2026 | 50 | 0.2% | 7 | 5.8K | 23% | 3 | | Mar 2026 | 190 | 0.19% | 7 | 31.5K | 31.3% | 2 | | Apr 2026 | 110 | 0.16% | 7 | 18.3K | 26.3% | 3 | | May 2026 | 210 | 0.19% | 7 | 19.1K | 17% | 3 | | Jun 2026 | 560 | 0.53% | 7 | 13.8K | 12.9% | 3 | | Jul 2026 | 280 | 0.52% | 7 | 7.6K | 14.2% | 3 | | Aug 2026 | 510 | 0.8% | 7 | 18.2K | 28.5% | 2 | | Sep 2026 | 410 | 0.86% | 7 | 15.2K | 31.9% | 2 | | Oct 2026 | 470 | 1% | 7 | 13.6K | 30% | 2 | ## How are Pangram’s and Turnitin’s branded searches counted? Brandwave collects information about searches that people make online using Pangram’s and Turnitin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pangram**: Measured on the search terms “pangram ai”, “pangram ai detector” and “pangram labs”, summed into one figure. - **Turnitin**: Measured on the search terms “cek plagiarisme turnitin”, “feedback studio turnitin”, “turnitin”, “turnitin ai checker”, “turnitin ai detector”, “turnitin cek” and “turnitin detector”, summed into one figure. - [Pangram profile](/demand/nz/brands/pangram-labs) - [Turnitin profile](/demand/nz/brands/turnitin) - [All AI content detectors in New Zealand](/demand/nz/categories/nz-ai-content-detectors): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pangram or Turnitin more popular in search? In October 2026, Turnitin had more branded searches than Pangram among AI content detectors in New Zealand. Turnitin had about 13,600 branded searches, while Pangram had 470. Turnitin made up 30% of all AI content detector searches we track, and Pangram accounted for 1%. ## Cite this page Brandwave. "Pangram vs Turnitin: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/pangram-labs-vs-turnitin This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pangram-labs-vs-turnitin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.