--- title: "Panasonic vs TCL: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Panasonic or TCL? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/panasonic-vs-tcl" publisher: "Brandwave" --- # Panasonic vs TCL: Which is more popular by branded search in New Zealand? Which is more popular in search, Panasonic or TCL? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Panasonic and TCL - **Competitive set**: TV brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Panasonic Share of Search**: 3.4% - **TCL Share of Search**: 3.6% ## Which is more popular in search, Panasonic or TCL? - In August 2026, Panasonic and TCL were level on Share of Search among TV brands in New Zealand, with an estimated 3.8K versus 4K branded searches, at 3.4% and 3.6% estimated Share of Search. - The lead changed hands 5 times in the 11 months ending August 2026: TCL took it in November 2025, Panasonic took it in December 2025, TCL took it in March 2026, Panasonic took it in July 2026, TCL took it in August 2026. - Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among TV brands in New Zealand moved from 4.2% to 3.4%, and its estimated monthly branded searches moved from 4K to 3.8K. - Across the 11 months ending August 2026, TCL’s estimated Share of Search among TV brands in New Zealand moved from 3.7% to 3.6%, and its estimated monthly branded searches moved from 3.6K to 4K. ## How did search popularity change for New Zealand TV brands in August 2026? - In August 2026, TCL rose from 7th to 6th among TV brands in New Zealand. - In August 2026, Panasonic fell from 6th to 7th among TV brands in New Zealand. ## Month by month | Month | Panasonic estimated searches | Panasonic Share of Search | Panasonic rank | TCL estimated searches | TCL Share of Search | TCL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4K | 4.2% | 6 | 3.6K | 3.7% | 7 | | Nov 2025 | 4.6K | 3.9% | 7 | 4.6K | 3.9% | 6 | | Dec 2025 | 5.4K | 4.6% | 6 | 4.5K | 3.8% | 7 | | Jan 2026 | 4.7K | 4.7% | 6 | 4.6K | 4.6% | 7 | | Feb 2026 | 3.9K | 4.5% | 5 | 3.6K | 4.2% | 7 | | Mar 2026 | 3.9K | 4% | 7 | 4K | 4.1% | 6 | | Apr 2026 | 3.9K | 3.8% | 7 | 4.5K | 4.4% | 6 | | May 2026 | 4K | 3.6% | 7 | 4.5K | 4.1% | 6 | | Jun 2026 | 4.1K | 3.6% | 7 | 4.3K | 3.8% | 6 | | Jul 2026 | 4.1K | 3.7% | 6 | 3.9K | 3.6% | 7 | | Aug 2026 | 3.8K | 3.4% | 7 | 4K | 3.6% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Panasonic’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Panasonic**: Measured on the search terms “panasonic 40 inch tv”, “panasonic 42 inch tv”, “panasonic 50 inch tv”, “panasonic 55 inch tv”, “panasonic 65 inch tv”, “panasonic 75 inch tv”, “panasonic air conditioner”, “panasonic heat pump”, “panasonic oled tv”, “panasonic plasma tv”, “panasonic tv”, “panasonic tv 32”, “panasonic tv 32 inch”, “panasonic tv 43 inch”, “panasonic tv 55”, “panasonic tv 65”, “panasonic viera tv” and “screen mirroring panasonic tv”, summed into one figure. - **TCL**: Measured on the search terms “tcl”, “tcl 403”, “tcl 55”, “tcl 55 inch”, “tcl 65”, “tcl 65 inch”, “tcl 75”, “tcl 75 inch”, “tcl chinese theatres”, “tcl com”, “tcl flip 2”, “tcl near me”, “tcl nxtpaper”, “tcl nz”, “tcl oled tv”, “tcl online”, “tcl q led”, “tcl qm8”, “tcl roku tvs”, “tcl tab8” and “tcl tv”, summed into one figure. - [Panasonic profile](/demand/nz/brands/panasonic) - [TCL profile](/demand/nz/brands/tcl) - [All TV brands in New Zealand](/demand/nz/categories/nz-tv-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Panasonic or TCL? In August 2026, Panasonic and TCL were level on Share of Search among TV brands in New Zealand, with an estimated 3.8K versus 4K branded searches, at 3.4% and 3.6% estimated Share of Search. ## Cite this page Brandwave. "Panasonic vs TCL: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/panasonic-vs-tcl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/panasonic-vs-tcl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.