--- title: "Pams vs SunRice: Which is searched more in New Zealand?" description: "Is Pams or SunRice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pams-vs-sunrice" publisher: "Brandwave" --- # Pams vs SunRice: Which is searched more in New Zealand? Is Pams or SunRice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pams and SunRice - **Competitive set**: Pasta and rice brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Pams Share of Search**: 10.1% - **SunRice Share of Search**: 7.4% ## Is Pams or SunRice more popular in search? - In September 2026, Pams had more branded searches than SunRice among pasta and rice brands in New Zealand. Pams had about 1,070 branded searches, while SunRice had 790. Pams made up 10.1% of all pasta and rice brand searches we track, and SunRice accounted for 7.4%. - Pams was ahead of SunRice in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pams’ share of searches among pasta and rice brands in New Zealand moved from 14.8% to 10.1%, and its estimated monthly branded searches moved from 1.4K to 1.1K. - Across the 12 months ending September 2026, SunRice’s share of searches among pasta and rice brands in New Zealand moved from 7.9% to 7.4%, and its estimated monthly branded searches moved from 750 to 790. ## Top pasta and rice brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SunRice was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pams was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Pams and SunRice were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | San Remo | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Barilla | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | SunRice | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Diamond | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Pams | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Fortune | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Ceres Organics | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | King’s Choice | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Delmaine | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Ben's Original | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pasta and rice brands - Asked ChatGPT "Which pasta or rice brand should I buy in New Zealand?": 1. San Remo, 2. Barilla, 3. Pams, 4. SunRice, 5. King’s Choice - Asked ChatGPT "What are the best pasta and rice brands in New Zealand?": 1. San Remo, 2. Diamond, 3. SunRice, 4. Fortune, 5. Ceres Organics, 6. Pams - Asked ChatGPT "What's the best pasta or rice brand in New Zealand for everyday cooking?": 1. San Remo, 2. Barilla, 3. SunRice, 4. King’s Choice - Searched Google, AI Overview "pasta brands nz": 1. Diamond, 2. Barilla, 3. San Remo, 4. Delmaine, 5. Ceres Organics - Searched Google, AI Overview "rice brands nz": 1. Pams, 2. SunRice, 3. Fortune, 4. Ceres Organics Not named in any answer: Ben's Original. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pasta and rice brands in September 2026? - In September 2026, Delmaine overtook Pams to rank 3rd among pasta and rice brands in New Zealand, with 12% of the searches. - In September 2026, Pams lost share of searches among pasta and rice brands in New Zealand, from 11.2% to 10.1%. - SunRice’s share of searches among pasta and rice brands in New Zealand has gained ground for 3 months in a row, from 5.3% to 7.4% in September 2026. ## Month by month | Month | Pams estimated searches | Pams Share of Search | Pams rank | SunRice estimated searches | SunRice Share of Search | SunRice rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 14.8% | 2 | 750 | 7.9% | 6 | | Nov 2025 | 1.1K | 12.2% | 3 | 690 | 7.8% | 6 | | Dec 2025 | 1.1K | 13.3% | 3 | 540 | 6.9% | 7 | | Jan 2026 | 1.1K | 11.4% | 3 | 780 | 8.2% | 6 | | Feb 2026 | 1K | 11.3% | 3 | 640 | 6.9% | 7 | | Mar 2026 | 1.4K | 12.5% | 3 | 780 | 7% | 7 | | Apr 2026 | 1.1K | 10.4% | 3 | 800 | 7.9% | 6 | | May 2026 | 1.1K | 8.6% | 4 | 800 | 6.6% | 6 | | Jun 2026 | 1K | 8.3% | 4 | 660 | 5.3% | 7 | | Jul 2026 | 910 | 7.6% | 5 | 740 | 6.2% | 7 | | Aug 2026 | 1.4K | 11.2% | 3 | 870 | 7% | 6 | | Sep 2026 | 1.1K | 10.1% | 4 | 790 | 7.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Pams’ and SunRice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pams**: Measured on the search terms “pams” and “pams products”, summed into one figure. - **SunRice**: Measured on the search terms “sunrice”, “sunrice jasmine rice”, “sunrice noodles” and “sunrice sushi rice”, summed into one figure. - [Pams profile](/demand/nz/brands/pams) - [SunRice profile](/demand/nz/brands/sunrice) - [All pasta and rice brands in New Zealand](/demand/nz/categories/nz-pasta-and-rice-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pams or SunRice more popular in search? In September 2026, Pams had more branded searches than SunRice among pasta and rice brands in New Zealand. Pams had about 1,070 branded searches, while SunRice had 790. Pams made up 10.1% of all pasta and rice brand searches we track, and SunRice accounted for 7.4%. ## Cite this page Brandwave. "Pams vs SunRice: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/pams-vs-sunrice This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pams-vs-sunrice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.