--- title: "Pams vs Sirena: Which is searched more in New Zealand?" description: "Is Pams or Sirena more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Canned fish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pams-vs-sirena" publisher: "Brandwave" --- # Pams vs Sirena: Which is searched more in New Zealand? Is Pams or Sirena more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Canned fish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pams and Sirena - **Competitive set**: Canned fish brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Pams Share of Search**: 15.5% - **Sirena Share of Search**: 17% ## Is Pams or Sirena more popular in search? - In September 2026, Sirena had more branded searches than Pams among canned fish brands in New Zealand. Sirena had about 1,170 branded searches, while Pams had 1,070. Sirena made up 17% of all canned fish brand searches we track, and Pams accounted for 15.5%. - The lead changed hands once in the 12 months ending September 2026: Sirena took it in September 2026. - Across the 12 months ending September 2026, Pams’ share of searches among canned fish brands in New Zealand moved from 27.7% to 15.5%, and its estimated monthly branded searches moved from 1.4K to 1.1K. - Across the 12 months ending September 2026, Sirena’s share of searches among canned fish brands in New Zealand moved from 3.9% to 17%, and its estimated monthly branded searches moved from 200 to 1.2K. ## Top canned fish brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pams was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sirena did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sealord | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | John West | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pams | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Brunswick | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Sirena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sole Mare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Greenseas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about canned fish brands - Asked ChatGPT "Which canned fish brand should I buy in New Zealand?": 1. Sealord, 2. Pams, 3. John West, 4. Brunswick - Asked ChatGPT "What are the best canned fish brands in New Zealand?": 1. Sealord, 2. Brunswick, 3. John West, 4. Pams - Asked ChatGPT "What's the best canned fish brand in New Zealand for everyday meals?": 1. Sealord, 2. John West - Searched Google, AI Overview "best canned fish": named none of the brands we track - Searched Google, AI Overview "canned tuna nz": 1. Sealord, 2. John West Not named in any answer: Sirena, Sole Mare and Greenseas. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand canned fish brands in September 2026? - In September 2026, Sirena overtook Pams and 2 others to rank 2nd among canned fish brands in New Zealand, with 17% of the searches. - In September 2026, Pams lost share of searches among canned fish brands in New Zealand, from 22.6% to 15.5%. ## Month by month | Month | Pams estimated searches | Pams Share of Search | Pams rank | Sirena estimated searches | Sirena Share of Search | Sirena rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 27.7% | 2 | 200 | 3.9% | 4 | | Nov 2025 | 1.1K | 25.6% | 2 | 200 | 4.8% | 4 | | Dec 2025 | 1.1K | 29.2% | 2 | 180 | 5% | 4 | | Jan 2026 | 1.1K | 23.3% | 2 | 320 | 6.8% | 4 | | Feb 2026 | 1K | 23% | 2 | 250 | 5.5% | 4 | | Mar 2026 | 1.4K | 25.3% | 2 | 280 | 5.1% | 4 | | Apr 2026 | 1.1K | 19.3% | 2 | 260 | 4.8% | 5 | | May 2026 | 1.1K | 16.1% | 2 | 230 | 3.5% | 5 | | Jun 2026 | 1K | 16.6% | 2 | 300 | 4.8% | 5 | | Jul 2026 | 910 | 15.7% | 2 | 280 | 4.8% | 5 | | Aug 2026 | 1.4K | 22.6% | 2 | 280 | 4.6% | 5 | | Sep 2026 | 1.1K | 15.5% | 3 | 1.2K | 17% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Pams’ and Sirena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pams**: Measured on the search terms “pams” and “pams products”, summed into one figure. - **Sirena**: Measured on the search terms “sirena” and “sirena tuna”, summed into one figure. - [Pams profile](/demand/nz/brands/pams) - [Sirena profile](/demand/nz/brands/sirena) - [All canned fish brands in New Zealand](/demand/nz/categories/nz-canned-fish-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pams or Sirena more popular in search? In September 2026, Sirena had more branded searches than Pams among canned fish brands in New Zealand. Sirena had about 1,170 branded searches, while Pams had 1,070. Sirena made up 17% of all canned fish brand searches we track, and Pams accounted for 15.5%. ## Cite this page Brandwave. "Pams vs Sirena: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/pams-vs-sirena This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pams-vs-sirena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.