--- title: "Palo Alto Networks vs Sophos: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Palo Alto Networks or Sophos? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/palo-alto-networks-vs-sophos" publisher: "Brandwave" --- # Palo Alto Networks vs Sophos: Which is more popular by branded search in New Zealand? Which is more popular in search, Palo Alto Networks or Sophos? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Palo Alto Networks and Sophos - **Competitive set**: Cybersecurity vendors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Palo Alto Networks Share of Search**: 16.3% - **Sophos Share of Search**: 12.2% ## Which is more popular in search, Palo Alto Networks or Sophos? - In August 2026, Palo Alto Networks had more branded searches than Sophos among cybersecurity vendors in New Zealand. Palo Alto Networks was estimated to have 600 branded searches compared to Sophos’ 450, and held a 16.3% Share of Search versus Sophos’ 12.2%. - The lead changed hands 3 times in the 11 months ending August 2026: Palo Alto Networks took it in March 2026, Sophos took it in April 2026, Palo Alto Networks took it in August 2026. - Across the 11 months ending August 2026, Palo Alto Networks’ estimated Share of Search among cybersecurity vendors in New Zealand moved from 7.8% to 16.3%, and its estimated monthly branded searches moved from 300 to 600. - Across the 11 months ending August 2026, Sophos’ estimated Share of Search among cybersecurity vendors in New Zealand moved from 11.6% to 12.2%, and its estimated monthly branded searches held steady at 450. ## How did search popularity change for New Zealand cybersecurity vendors in August 2026? - In August 2026, Palo Alto Networks gained estimated Share of Search among cybersecurity vendors in New Zealand, from 11.6% to 16.3%. - In August 2026, Sophos gained estimated Share of Search among cybersecurity vendors in New Zealand, from 11.6% to 12.2%. ## Month by month | Month | Palo Alto Networks estimated searches | Palo Alto Networks Share of Search | Palo Alto Networks rank | Sophos estimated searches | Sophos Share of Search | Sophos rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 300 | 7.8% | 4 | 450 | 11.6% | 3 | | Nov 2025 | 280 | 7.7% | 4 | 470 | 12.9% | 3 | | Dec 2025 | 230 | 8.6% | 4 | 380 | 14.2% | 3 | | Jan 2026 | 260 | 9.3% | 4 | 380 | 13.5% | 3 | | Feb 2026 | 340 | 10.2% | 4 | 380 | 11.4% | 3 | | Mar 2026 | 480 | 11.9% | 3 | 460 | 11.4% | 4 | | Apr 2026 | 440 | 14% | 4 | 450 | 14.3% | 3 | | May 2026 | 450 | 11.9% | 4 | 480 | 12.7% | 3 | | Jun 2026 | 380 | 9.3% | 4 | 460 | 11.2% | 3 | | Jul 2026 | 400 | 11.6% | 3 | 400 | 11.6% | 4 | | Aug 2026 | 600 | 16.3% | 3 | 450 | 12.2% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Palo Alto Networks’ and Sophos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Palo Alto Networks**: Measured on the search terms “palo alto networks”, “palo alto networks cyber security”, “palo alto networks cybersecurity”, “palo alto networks endpoint protection”, “palo alto networks firewall”, “palo alto networks globalprotect”, “palo alto networks near me”, “palo alto networks new zealand”, “palo alto networks nz”, “palo alto networks security”, “paloaltonetworks”, “paloaltonetworks com” and “paloaltonetworks firewall”, summed into one figure. - **Sophos**: Measured on the search terms “sophos”, “sophos central”, “sophos com”, “sophos firewall”, “sophos near me”, “sophos nz”, “sophos online” and “sophos security”, summed into one figure. - [Palo Alto Networks profile](/demand/nz/brands/palo-alto-networks) - [Sophos profile](/demand/nz/brands/sophos) - [All cybersecurity vendors in New Zealand](/demand/nz/categories/nz-cybersecurity-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Palo Alto Networks or Sophos? In August 2026, Palo Alto Networks had more branded searches than Sophos among cybersecurity vendors in New Zealand. Palo Alto Networks was estimated to have 600 branded searches compared to Sophos’ 450, and held a 16.3% Share of Search versus Sophos’ 12.2%. ## Cite this page Brandwave. "Palo Alto Networks vs Sophos: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/palo-alto-networks-vs-sophos This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/palo-alto-networks-vs-sophos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.