--- title: "Palmer's vs Vaseline: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Palmer's or Vaseline? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/palmers-cocoa-butter-vs-vaseline" publisher: "Brandwave" --- # Palmer's vs Vaseline: Which is more popular by branded search in New Zealand? Which is more popular in search, Palmer's or Vaseline? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Palmer's and Vaseline - **Competitive set**: Body care brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Palmer's Share of Search**: 7.6% - **Vaseline Share of Search**: 46.4% ## Which is more popular in search, Palmer's or Vaseline? - In August 2026, Vaseline had more branded searches than Palmer's among body care brands in New Zealand. Vaseline was estimated to have 17.1K branded searches compared to Palmer's’ 2.8K, and held a 46.4% Share of Search versus Palmer's’ 7.6%. - Vaseline was ahead of Palmer's in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Palmer's’ estimated Share of Search among body care brands in New Zealand moved from 9.9% to 7.6%, and its estimated monthly branded searches moved from 2.5K to 2.8K. - Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body care brands in New Zealand moved from 39.9% to 46.4%, and its estimated monthly branded searches moved from 10K to 17.1K. ## How did search popularity change for New Zealand body care brands in August 2026? - In August 2026, Vaseline gained estimated Share of Search among body care brands in New Zealand, from 37.5% to 46.4%. - In August 2026, Palmer's lost estimated Share of Search among body care brands in New Zealand, from 8.6% to 7.6%. ## Month by month | Month | Palmer's estimated searches | Palmer's Share of Search | Palmer's rank | Vaseline estimated searches | Vaseline Share of Search | Vaseline rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 9.9% | 4 | 10K | 39.9% | 1 | | Nov 2025 | 2K | 7.9% | 5 | 9.3K | 36.4% | 1 | | Dec 2025 | 1.9K | 7.9% | 4 | 9K | 38.2% | 1 | | Jan 2026 | 1.8K | 7.9% | 4 | 9K | 38.7% | 1 | | Feb 2026 | 1.6K | 8.2% | 4 | 7.8K | 40% | 1 | | Mar 2026 | 1.9K | 8.1% | 4 | 9.2K | 39.2% | 1 | | Apr 2026 | 1.8K | 7.7% | 4 | 8.8K | 38.3% | 1 | | May 2026 | 1.9K | 7.9% | 4 | 9.4K | 38% | 1 | | Jun 2026 | 2.3K | 9% | 4 | 9.3K | 36.1% | 1 | | Jul 2026 | 2.7K | 8.6% | 4 | 11.7K | 37.5% | 1 | | Aug 2026 | 2.8K | 7.6% | 4 | 17.1K | 46.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Palmer's’ and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Palmer's**: Measured on the search terms “palmers body lotion”, “palmers body oil”, “palmers cocoa butter”, “palmers cocoa butter formula”, “palmers cocoa butter lotion”, “palmers coconut”, “palmers coconut lotion”, “palmers fade milk”, “palmers hair food formula”, “palmers lotion”, “palmers moisturiser”, “palmers natural bronze”, “palmers shea butter”, “palmers skin therapy” and “palmers tanning lotion”, summed into one figure. - **Vaseline**: Measured on the search terms “body oil vaseline”, “gluta hya vaseline”, “oil vaseline”, “petrolatum vaseline”, “vaseline”, “vaseline body lotion”, “vaseline cocoa butter”, “vaseline cocoa radiant body oil”, “vaseline com”, “vaseline for chafing”, “vaseline gluta hya”, “vaseline jelly original”, “vaseline lip therapy”, “vaseline lip therapy rosy lips”, “vaseline lotions”, “vaseline moisturiser”, “vaseline near me”, “vaseline nz”, “vaseline online” and “vaseline rosy lips”, summed into one figure. - [Palmer's profile](/demand/nz/brands/palmers-cocoa-butter) - [Vaseline profile](/demand/nz/brands/vaseline) - [All body care brands in New Zealand](/demand/nz/categories/nz-body-care-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Palmer's or Vaseline? In August 2026, Vaseline had more branded searches than Palmer's among body care brands in New Zealand. Vaseline was estimated to have 17.1K branded searches compared to Palmer's’ 2.8K, and held a 46.4% Share of Search versus Palmer's’ 7.6%. ## Cite this page Brandwave. "Palmer's vs Vaseline: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/palmers-cocoa-butter-vs-vaseline This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/palmers-cocoa-butter-vs-vaseline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.