--- title: "Palmer's vs Trilogy: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Palmer's or Trilogy? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/palmers-cocoa-butter-vs-trilogy" publisher: "Brandwave" --- # Palmer's vs Trilogy: Which is more popular by branded search in New Zealand? Which is more popular in search, Palmer's or Trilogy? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Palmer's and Trilogy - **Competitive set**: Body care brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Palmer's Share of Search**: 7.6% - **Trilogy Share of Search**: 4.6% ## Which is more popular in search, Palmer's or Trilogy? - In August 2026, Palmer's had more branded searches than Trilogy among body care brands in New Zealand. Palmer's was estimated to have 2.8K branded searches compared to Trilogy’s 1.7K, and held a 7.6% Share of Search versus Trilogy’s 4.6%. - The lead changed hands 2 times in the 11 months ending August 2026: Trilogy took it in November 2025, Palmer's took it in December 2025. - Across the 11 months ending August 2026, Palmer's’ estimated Share of Search among body care brands in New Zealand moved from 9.9% to 7.6%, and its estimated monthly branded searches moved from 2.5K to 2.8K. - Across the 11 months ending August 2026, Trilogy’s estimated Share of Search among body care brands in New Zealand moved from 5.9% to 4.6%, and its estimated monthly branded searches moved from 1.5K to 1.7K. ## How did search popularity change for New Zealand body care brands in August 2026? - In August 2026, Palmer's lost estimated Share of Search among body care brands in New Zealand, from 8.6% to 7.6%. - Estimated monthly branded searches for Trilogy in New Zealand rose 15.6% over 11 measured months, from 1.5K to 1.7K in August 2026. ## Month by month | Month | Palmer's estimated searches | Palmer's Share of Search | Palmer's rank | Trilogy estimated searches | Trilogy Share of Search | Trilogy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 9.9% | 4 | 1.5K | 5.9% | 5 | | Nov 2025 | 2K | 7.9% | 5 | 2.2K | 8.6% | 4 | | Dec 2025 | 1.9K | 7.9% | 4 | 1.6K | 6.9% | 5 | | Jan 2026 | 1.8K | 7.9% | 4 | 1.3K | 5.6% | 5 | | Feb 2026 | 1.6K | 8.2% | 4 | 940 | 4.8% | 5 | | Mar 2026 | 1.9K | 8.1% | 4 | 1.3K | 5.4% | 5 | | Apr 2026 | 1.8K | 7.7% | 4 | 1.3K | 5.5% | 5 | | May 2026 | 1.9K | 7.9% | 4 | 1.4K | 5.7% | 5 | | Jun 2026 | 2.3K | 9% | 4 | 1.6K | 6% | 5 | | Jul 2026 | 2.7K | 8.6% | 4 | 1.5K | 4.9% | 5 | | Aug 2026 | 2.8K | 7.6% | 4 | 1.7K | 4.6% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Palmer's’ and Trilogy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Palmer's**: Measured on the search terms “palmers body lotion”, “palmers body oil”, “palmers cocoa butter”, “palmers cocoa butter formula”, “palmers cocoa butter lotion”, “palmers coconut”, “palmers coconut lotion”, “palmers fade milk”, “palmers hair food formula”, “palmers lotion”, “palmers moisturiser”, “palmers natural bronze”, “palmers shea butter”, “palmers skin therapy” and “palmers tanning lotion”, summed into one figure. - **Trilogy**: Measured on the search terms “trilogy body lotion”, “trilogy body oil”, “trilogy moisturiser”, “trilogy rosehip oil”, “trilogy rosehip oil antioxidant”, “trilogy skincare”, “trilogy skincare nz” and “trilogy skincare products”, summed into one figure. - [Palmer's profile](/demand/nz/brands/palmers-cocoa-butter) - [Trilogy profile](/demand/nz/brands/trilogy) - [All body care brands in New Zealand](/demand/nz/categories/nz-body-care-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Palmer's or Trilogy? In August 2026, Palmer's had more branded searches than Trilogy among body care brands in New Zealand. Palmer's was estimated to have 2.8K branded searches compared to Trilogy’s 1.7K, and held a 7.6% Share of Search versus Trilogy’s 4.6%. ## Cite this page Brandwave. "Palmer's vs Trilogy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/palmers-cocoa-butter-vs-trilogy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/palmers-cocoa-butter-vs-trilogy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.