--- title: "Palate vs Thyme Square: Which is searched more in New Zealand?" description: "Is Palate or Thyme Square more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/palate-vs-thyme-square" publisher: "Brandwave" --- # Palate vs Thyme Square: Which is searched more in New Zealand? Is Palate or Thyme Square more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Palate and Thyme Square - **Competitive set**: Hamilton destination restaurants - **Market**: New Zealand - **Month measured**: Sep 2026 - **Palate Share of Search**: 6.9% - **Thyme Square Share of Search**: 5.4% ## Is Palate or Thyme Square more popular in search? - In September 2026, Palate had more branded searches than Thyme Square among Hamilton destination restaurants in New Zealand. Palate had about 1,000 branded searches, while Thyme Square had 780. Palate made up 6.9% of all Hamilton destination restaurant searches we track, and Thyme Square accounted for 5.4%. - Palate was ahead of Thyme Square in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Palate’s share of searches among Hamilton destination restaurants in New Zealand moved from 6% to 6.9%, and its estimated monthly branded searches moved from 880 to 1K. - Across the 12 months ending September 2026, Thyme Square’s share of searches among Hamilton destination restaurants in New Zealand moved from 5.3% to 5.4%, and its estimated monthly branded searches held steady at 780. ## Top Hamilton destination restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Palate was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Thyme Square was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Thyme Square was listed before Palate in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thyme Square | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | The Green A Chef’s Table | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Palate | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Gothenburg | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Mr Pickles | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Hamilton destination restaurants - Asked ChatGPT "Which destination restaurant should I go to in Hamilton, New Zealand?": 1. The Green A Chef’s Table, 2. Thyme Square, 3. Gothenburg - Asked ChatGPT "What are the best destination restaurants in Hamilton, New Zealand?": 1. Palate, 2. Thyme Square, 3. Gothenburg - Asked ChatGPT "What's the best destination restaurant in Hamilton, New Zealand for a meal out?": 1. The Green A Chef’s Table, 2. Thyme Square, 3. Palate - Searched Google, AI Overview "hamilton fine dining": 1. The Green A Chef’s Table, 2. Palate Not named in any answer: Mr Pickles. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton destination restaurants in September 2026? - In September 2026, Thyme Square overtook The Green A Chef’s Table to rank 4th among Hamilton destination restaurants in New Zealand, with 5.4% of the searches. - Estimated monthly branded searches for Palate in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026. ## Month by month | Month | Palate estimated searches | Palate Share of Search | Palate rank | Thyme Square estimated searches | Thyme Square Share of Search | Thyme Square rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 6% | 3 | 780 | 5.3% | 4 | | Nov 2025 | 880 | 5.4% | 3 | 870 | 5.3% | 4 | | Dec 2025 | 1K | 6.6% | 3 | 870 | 5.7% | 4 | | Jan 2026 | 1K | 8% | 3 | 530 | 4.2% | 4 | | Feb 2026 | 1K | 6.8% | 3 | 570 | 3.9% | 4 | | Mar 2026 | 880 | 5.7% | 3 | 480 | 3.1% | 4 | | Apr 2026 | 880 | 6.8% | 3 | 600 | 4.7% | 4 | | May 2026 | 880 | 6.1% | 3 | 780 | 5.4% | 4 | | Jun 2026 | 880 | 7.2% | 3 | 640 | 5.2% | 4 | | Jul 2026 | 880 | 6.4% | 3 | 500 | 3.6% | 4 | | Aug 2026 | 1K | 7% | 3 | 480 | 3.4% | 5 | | Sep 2026 | 1K | 6.9% | 3 | 780 | 5.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Palate’s and Thyme Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Palate**: Measured on the search term “palate hamilton”. - **Thyme Square**: Measured on the search terms “thyme square” and “thyme square hamilton”, summed into one figure. - [Palate profile](/demand/nz/brands/palate) - [Thyme Square profile](/demand/nz/brands/thyme-square) - [All Hamilton destination restaurants in New Zealand](/demand/nz/locations/hamilton/restaurants): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Palate or Thyme Square more popular in search? In September 2026, Palate had more branded searches than Thyme Square among Hamilton destination restaurants in New Zealand. Palate had about 1,000 branded searches, while Thyme Square had 780. Palate made up 6.9% of all Hamilton destination restaurant searches we track, and Thyme Square accounted for 5.4%. ## Cite this page Brandwave. "Palate vs Thyme Square: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/palate-vs-thyme-square This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/palate-vs-thyme-square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.