---
title: "PAK’nSAVE vs SuperValue: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, PAK’nSAVE or SuperValue? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/paknsave-vs-supervalue"
publisher: "Brandwave"
---

# PAK’nSAVE vs SuperValue: Which is more popular by branded search in New Zealand?

Which is more popular in search, PAK’nSAVE or SuperValue? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: PAK’nSAVE and SuperValue
- **Competitive set**: Supermarkets
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **PAK’nSAVE Share of Search**: 30.6%
- **SuperValue Share of Search**: 0.07%

## Which is more popular in search, PAK’nSAVE or SuperValue?

- In August 2026, PAK’nSAVE had more branded searches than SuperValue among supermarkets in New Zealand. PAK’nSAVE was estimated to have 561K branded searches compared to SuperValue’s 1.4K, and held a 30.6% Share of Search versus SuperValue’s 0.07%.
- PAK’nSAVE was ahead of SuperValue in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PAK’nSAVE’s estimated Share of Search among supermarkets in New Zealand moved from 34.7% to 30.6%, and its estimated monthly branded searches moved from 660K to 561K.
- Across the 11 months ending August 2026, SuperValue’s estimated Share of Search among supermarkets in New Zealand moved from 0.1% to 0.07%, and its estimated monthly branded searches moved from 1.9K to 1.4K.

## How did search popularity change for New Zealand supermarkets in August 2026?

- In August 2026, PAK’nSAVE lost estimated Share of Search among supermarkets in New Zealand, from 31.8% to 30.6%.
- Estimated monthly branded searches for SuperValue in New Zealand fell 30.3% over 11 measured months, from 1.9K to 1.4K in August 2026.

## Month by month

| Month | PAK’nSAVE estimated searches | PAK’nSAVE Share of Search | PAK’nSAVE rank | SuperValue estimated searches | SuperValue Share of Search | SuperValue rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 660K | 34.7% | 1 | 1.9K | 0.1% | 8 |
| Nov 2025 | 660K | 32.7% | 2 | 1.7K | 0.08% | 8 |
| Dec 2025 | 808K | 31.6% | 2 | 2.5K | 0.1% | 8 |
| Jan 2026 | 660K | 32.5% | 2 | 2K | 0.1% | 8 |
| Feb 2026 | 541K | 29.7% | 2 | 1.4K | 0.07% | 8 |
| Mar 2026 | 660K | 31.5% | 2 | 1.6K | 0.08% | 8 |
| Apr 2026 | 660K | 31.9% | 2 | 2K | 0.1% | 8 |
| May 2026 | 560K | 31% | 2 | 1.6K | 0.09% | 8 |
| Jun 2026 | 560K | 33.5% | 2 | 1.4K | 0.08% | 8 |
| Jul 2026 | 560K | 31.8% | 2 | 1.1K | 0.06% | 8 |
| Aug 2026 | 561K | 30.6% | 2 | 1.4K | 0.07% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using PAK’nSAVE’s and SuperValue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **PAK’nSAVE**: Measured on the search terms “pak n save”, “pak n save groceries”, “pak n save supermarket” and “paknsave”, summed into one figure.
- **SuperValue**: Measured on the search terms “supervalue”, “supervalue groceries” and “supervalue supermarket”, summed into one figure.

- [PAK’nSAVE profile](/demand/nz/brands/paknsave)
- [SuperValue profile](/demand/nz/brands/supervalue)
- [All supermarkets in New Zealand](/demand/nz/categories/supermarkets): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, PAK’nSAVE or SuperValue?

In August 2026, PAK’nSAVE had more branded searches than SuperValue among supermarkets in New Zealand. PAK’nSAVE was estimated to have 561K branded searches compared to SuperValue’s 1.4K, and held a 30.6% Share of Search versus SuperValue’s 0.07%.

## Cite this page

Brandwave. "PAK’nSAVE vs SuperValue: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/paknsave-vs-supervalue

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/paknsave-vs-supervalue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.