---
title: "#paid vs Upfluence: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, #paid or Upfluence? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/paid-vs-upfluence"
publisher: "Brandwave"
---

# #paid vs Upfluence: Which is more popular by branded search in New Zealand?

Which is more popular in search, #paid or Upfluence? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: #paid and Upfluence
- **Competitive set**: Influencer marketing platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **#paid Share of Search**: 58.2%
- **Upfluence Share of Search**: 3.5%

## Which is more popular in search, #paid or Upfluence?

- In August 2026, #paid had more branded searches than Upfluence among influencer marketing platforms in New Zealand. #paid was estimated to have 820 branded searches compared to Upfluence’s 50, and held a 58.2% Share of Search versus Upfluence’s 3.5%.
- #paid was ahead of Upfluence in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, #paid’s estimated Share of Search among influencer marketing platforms in New Zealand moved from 70.2% to 58.2%, and its estimated monthly branded searches moved from 850 to 820.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer marketing platforms in New Zealand moved from 5% to 3.5%, and its estimated monthly branded searches moved from 60 to 50.

## How did search popularity change for New Zealand influencer marketing platforms in August 2026?

- In August 2026, #paid gained estimated Share of Search among influencer marketing platforms in New Zealand, from 52.2% to 58.2%.
- Estimated monthly branded searches for Upfluence in New Zealand fell 16.7% over 11 measured months, from 60 to 50 in August 2026.

## Month by month

| Month | #paid estimated searches | #paid Share of Search | #paid rank | Upfluence estimated searches | Upfluence Share of Search | Upfluence rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 850 | 70.2% | 1 | 60 | 5% | 4 |
| Nov 2025 | 840 | 73% | 1 | 60 | 5.2% | 4 |
| Dec 2025 | 810 | 63.8% | 1 | 80 | 6.3% | 3 |
| Jan 2026 | 880 | 69.8% | 1 | 80 | 6.3% | 4 |
| Feb 2026 | 850 | 69.7% | 1 | 50 | 4.1% | 4 |
| Mar 2026 | 840 | 68.3% | 1 | 60 | 4.9% | 4 |
| Apr 2026 | 690 | 68.3% | 1 | 40 | 4% | 4 |
| May 2026 | 830 | 61.5% | 1 | 40 | 3% | 5 |
| Jun 2026 | 790 | 53.7% | 1 | 40 | 2.7% | 4 |
| Jul 2026 | 700 | 52.2% | 1 | 50 | 3.7% | 4 |
| Aug 2026 | 820 | 58.2% | 1 | 50 | 3.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using #paid’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **#paid**: Measured on the search terms “hashtag paid”, “hashtagpaid com”, “paid”, “paid creators”, “paid in advance”, “paid in arrears”, “paid influencer marketing”, “paid influencers”, “paid near me” and “paid online”, summed into one figure.
- **Upfluence**: Measured on the search terms “upfluence”, “upfluence com”, “upfluence creators” and “upfluence influencer marketing”, summed into one figure.

- [#paid profile](/demand/nz/brands/paid)
- [Upfluence profile](/demand/nz/brands/upfluence)
- [All influencer marketing platforms in New Zealand](/demand/nz/categories/nz-influencer-marketing-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, #paid or Upfluence?

In August 2026, #paid had more branded searches than Upfluence among influencer marketing platforms in New Zealand. #paid was estimated to have 820 branded searches compared to Upfluence’s 50, and held a 58.2% Share of Search versus Upfluence’s 3.5%.

## Cite this page

Brandwave. "#paid vs Upfluence: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/paid-vs-upfluence

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/paid-vs-upfluence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.