---
title: "#paid vs TRIBE: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, #paid or TRIBE? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/paid-vs-tribe"
publisher: "Brandwave"
---

# #paid vs TRIBE: Which is more popular by branded search in New Zealand?

Which is more popular in search, #paid or TRIBE? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: #paid and TRIBE
- **Competitive set**: Influencer marketing platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **#paid Share of Search**: 58.2%
- **TRIBE Share of Search**: 24.8%

## Which is more popular in search, #paid or TRIBE?

- In August 2026, #paid had more branded searches than TRIBE among influencer marketing platforms in New Zealand. #paid was estimated to have 820 branded searches compared to TRIBE’s 350, and held a 58.2% Share of Search versus TRIBE’s 24.8%.
- #paid was ahead of TRIBE in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, #paid’s estimated Share of Search among influencer marketing platforms in New Zealand moved from 70.2% to 58.2%, and its estimated monthly branded searches moved from 850 to 820.
- Across the 11 months ending August 2026, TRIBE’s estimated Share of Search among influencer marketing platforms in New Zealand moved from 8.3% to 24.8%, and its estimated monthly branded searches moved from 100 to 350.

## How did search popularity change for New Zealand influencer marketing platforms in August 2026?

- In August 2026, #paid gained estimated Share of Search among influencer marketing platforms in New Zealand, from 52.2% to 58.2%.
- In August 2026, TRIBE lost estimated Share of Search among influencer marketing platforms in New Zealand, from 26.1% to 24.8%.

## Month by month

| Month | #paid estimated searches | #paid Share of Search | #paid rank | TRIBE estimated searches | TRIBE Share of Search | TRIBE rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 850 | 70.2% | 1 | 100 | 8.3% | 3 |
| Nov 2025 | 840 | 73% | 1 | 90 | 7.8% | 3 |
| Dec 2025 | 810 | 63.8% | 1 | 60 | 4.7% | 4 |
| Jan 2026 | 880 | 69.8% | 1 | 80 | 6.3% | 3 |
| Feb 2026 | 850 | 69.7% | 1 | 120 | 9.8% | 3 |
| Mar 2026 | 840 | 68.3% | 1 | 140 | 11.4% | 3 |
| Apr 2026 | 690 | 68.3% | 1 | 120 | 11.9% | 3 |
| May 2026 | 830 | 61.5% | 1 | 290 | 21.5% | 2 |
| Jun 2026 | 790 | 53.7% | 1 | 420 | 28.6% | 2 |
| Jul 2026 | 700 | 52.2% | 1 | 350 | 26.1% | 2 |
| Aug 2026 | 820 | 58.2% | 1 | 350 | 24.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using #paid’s and TRIBE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **#paid**: Measured on the search terms “hashtag paid”, “hashtagpaid com”, “paid”, “paid creators”, “paid in advance”, “paid in arrears”, “paid influencer marketing”, “paid influencers”, “paid near me” and “paid online”, summed into one figure.
- **TRIBE**: Measured on the search terms “tribe creators”, “tribe group”, “tribe influencer” and “tribe influencer marketing”, summed into one figure.

- [#paid profile](/demand/nz/brands/paid)
- [TRIBE profile](/demand/nz/brands/tribe)
- [All influencer marketing platforms in New Zealand](/demand/nz/categories/nz-influencer-marketing-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, #paid or TRIBE?

In August 2026, #paid had more branded searches than TRIBE among influencer marketing platforms in New Zealand. #paid was estimated to have 820 branded searches compared to TRIBE’s 350, and held a 58.2% Share of Search versus TRIBE’s 24.8%.

## Cite this page

Brandwave. "#paid vs TRIBE: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/paid-vs-tribe

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/paid-vs-tribe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.