---
title: "Paddle vs Recurly: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Paddle or Recurly? Compare estimated monthly branded-search demand and Share of Search inside the Subscription billing software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/paddle-vs-recurly"
publisher: "Brandwave"
---

# Paddle vs Recurly: Which is more popular by branded search in New Zealand?

Which is more popular in search, Paddle or Recurly? Compare estimated monthly branded-search demand and Share of Search inside the Subscription billing software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Paddle and Recurly
- **Competitive set**: Subscription billing software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Paddle Share of Search**: 8.3%
- **Recurly Share of Search**: 8.3%

## Which is more popular in search, Paddle or Recurly?

- In August 2026, Paddle and Recurly were level on Share of Search among subscription billing software in New Zealand, with an estimated 20 branded searches each, at 8.3% estimated Share of Search each.
- Paddle was ahead of Recurly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Paddle’s estimated Share of Search among subscription billing software in New Zealand moved from 6.9% to 8.3%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Recurly’s estimated Share of Search among subscription billing software in New Zealand moved from 3.4% to 8.3%, and its estimated monthly branded searches moved from 10 to 20.

## How did search popularity change for New Zealand subscription billing software in August 2026?

- In August 2026, Paddle lost estimated Share of Search among subscription billing software in New Zealand, from 10% to 8.3%.
- In August 2026, Recurly lost estimated Share of Search among subscription billing software in New Zealand, from 10% to 8.3%.

## Month by month

| Month | Paddle estimated searches | Paddle Share of Search | Paddle rank | Recurly estimated searches | Recurly Share of Search | Recurly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 6.9% | 3 | 10 | 3.4% | 4 |
| Nov 2025 | 20 | 7.7% | 3 | 10 | 3.8% | 4 |
| Dec 2025 | 40 | 16% | 3 | 30 | 12% | 4 |
| Jan 2026 | 40 | 12.9% | 3 | 20 | 6.5% | 4 |
| Feb 2026 | 40 | 12.9% | 3 | 10 | 3.2% | 5 |
| Mar 2026 | 30 | 9.4% | 3 | 30 | 9.4% | 4 |
| Apr 2026 | 40 | 14.3% | 2 | 10 | 3.6% | 5 |
| May 2026 | 40 | 14.3% | 3 | 20 | 7.1% | 4 |
| Jun 2026 | 40 | 16.7% | 2 | 10 | 4.2% | 5 |
| Jul 2026 | 20 | 10% | 3 | 20 | 10% | 4 |
| Aug 2026 | 20 | 8.3% | 3 | 20 | 8.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Paddle’s and Recurly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Paddle**: Measured on the search terms “paddle billing”, “paddle payments” and “paddle subscriptions”, summed into one figure.
- **Recurly**: Measured on the search terms “recurly” and “recurly com”, summed into one figure.

- [Paddle profile](/demand/nz/brands/paddle)
- [Recurly profile](/demand/nz/brands/recurly)
- [All subscription billing software in New Zealand](/demand/nz/categories/nz-subscription-billing-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Paddle or Recurly?

In August 2026, Paddle and Recurly were level on Share of Search among subscription billing software in New Zealand, with an estimated 20 branded searches each, at 8.3% estimated Share of Search each.

## Cite this page

Brandwave. "Paddle vs Recurly: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/paddle-vs-recurly

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/paddle-vs-recurly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.