--- title: "Paddle vs Recharge: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Paddle or Recharge? Compare estimated monthly branded-search demand and Share of Search inside the Subscription billing software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/paddle-vs-recharge" publisher: "Brandwave" --- # Paddle vs Recharge: Which is more popular by branded search in New Zealand? Which is more popular in search, Paddle or Recharge? Compare estimated monthly branded-search demand and Share of Search inside the Subscription billing software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Paddle and Recharge - **Competitive set**: Subscription billing software - **Market**: New Zealand - **Month measured**: Aug 2026 - **Paddle Share of Search**: 8.3% - **Recharge Share of Search**: 16.7% ## Which is more popular in search, Paddle or Recharge? - In August 2026, Recharge had more branded searches than Paddle among subscription billing software in New Zealand. Recharge was estimated to have 40 branded searches compared to Paddle’s 20, and held a 16.7% Share of Search versus Paddle’s 8.3%. - The lead changed hands 2 times in the 11 months ending August 2026: Paddle took it in June 2026, Recharge took it in July 2026. - Across the 11 months ending August 2026, Paddle’s estimated Share of Search among subscription billing software in New Zealand moved from 6.9% to 8.3%, and its estimated monthly branded searches held steady at 20. - Across the 11 months ending August 2026, Recharge’s estimated Share of Search among subscription billing software in New Zealand moved from 20.7% to 16.7%, and its estimated monthly branded searches moved from 60 to 40. ## How did search popularity change for New Zealand subscription billing software in August 2026? - In August 2026, Recharge lost estimated Share of Search among subscription billing software in New Zealand, from 20% to 16.7%. - In August 2026, Paddle lost estimated Share of Search among subscription billing software in New Zealand, from 10% to 8.3%. ## Month by month | Month | Paddle estimated searches | Paddle Share of Search | Paddle rank | Recharge estimated searches | Recharge Share of Search | Recharge rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 6.9% | 3 | 60 | 20.7% | 2 | | Nov 2025 | 20 | 7.7% | 3 | 50 | 19.2% | 2 | | Dec 2025 | 40 | 16% | 3 | 50 | 20% | 2 | | Jan 2026 | 40 | 12.9% | 3 | 50 | 16.1% | 2 | | Feb 2026 | 40 | 12.9% | 3 | 60 | 19.4% | 2 | | Mar 2026 | 30 | 9.4% | 3 | 40 | 12.5% | 2 | | Apr 2026 | 40 | 14.3% | 2 | 40 | 14.3% | 3 | | May 2026 | 40 | 14.3% | 3 | 60 | 21.4% | 2 | | Jun 2026 | 40 | 16.7% | 2 | 30 | 12.5% | 3 | | Jul 2026 | 20 | 10% | 3 | 40 | 20% | 2 | | Aug 2026 | 20 | 8.3% | 3 | 40 | 16.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Paddle’s and Recharge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Paddle**: Measured on the search terms “paddle billing”, “paddle payments” and “paddle subscriptions”, summed into one figure. - **Recharge**: Measured on the search terms “recharge payments”, “recharge recurring billing”, “recharge shopify”, “recharge shopify payments”, “recharge shopify pricing”, “recharge shopify subscriptions”, “recharge subscription app”, “recharge subscription app shopify”, “recharge subscriptions”, “recharge subscriptions shopify” and “shopify recharge subscriptions”, summed into one figure. - [Paddle profile](/demand/nz/brands/paddle) - [Recharge profile](/demand/nz/brands/recharge) - [All subscription billing software in New Zealand](/demand/nz/categories/nz-subscription-billing-software): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Paddle or Recharge? In August 2026, Recharge had more branded searches than Paddle among subscription billing software in New Zealand. Recharge was estimated to have 40 branded searches compared to Paddle’s 20, and held a 16.7% Share of Search versus Paddle’s 8.3%. ## Cite this page Brandwave. "Paddle vs Recharge: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/paddle-vs-recharge This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/paddle-vs-recharge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.