---
title: "P&O Cruises vs Viking: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, P&O Cruises or Viking? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/p-and-o-cruises-vs-viking"
publisher: "Brandwave"
---

# P&O Cruises vs Viking: Which is more popular by branded search in New Zealand?

Which is more popular in search, P&O Cruises or Viking? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: P&O Cruises and Viking
- **Competitive set**: Cruise lines
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **P&O Cruises Share of Search**: 3.1%
- **Viking Share of Search**: 8.8%

## Which is more popular in search, P&O Cruises or Viking?

- In August 2026, Viking had more branded searches than P&O Cruises among cruise lines in New Zealand. Viking was estimated to have 4.9K branded searches compared to P&O Cruises’ 1.7K, and held an 8.8% Share of Search versus P&O Cruises’ 3.1%.
- Viking was ahead of P&O Cruises in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, P&O Cruises’ estimated Share of Search among cruise lines in New Zealand moved from 5.3% to 3.1%, and its estimated monthly branded searches moved from 3K to 1.7K.
- Across the 11 months ending August 2026, Viking’s estimated Share of Search among cruise lines in New Zealand moved from 8.9% to 8.8%, and its estimated monthly branded searches moved from 5.1K to 4.9K.

## How did search popularity change for New Zealand cruise lines in August 2026?

- In August 2026, Viking gained estimated Share of Search among cruise lines in New Zealand, from 7.5% to 8.8%.
- Estimated monthly branded searches for P&O Cruises in New Zealand fell 43% over 11 measured months, from 3K to 1.7K in August 2026.

## Month by month

| Month | P&O Cruises estimated searches | P&O Cruises Share of Search | P&O Cruises rank | Viking estimated searches | Viking Share of Search | Viking rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3K | 5.3% | 7 | 5.1K | 8.9% | 6 |
| Nov 2025 | 2.7K | 4.4% | 8 | 4.8K | 7.8% | 6 |
| Dec 2025 | 3K | 4.9% | 7 | 4.7K | 7.6% | 6 |
| Jan 2026 | 3.9K | 4.5% | 8 | 7.1K | 8.2% | 6 |
| Feb 2026 | 2.7K | 3.2% | 8 | 5.6K | 6.6% | 6 |
| Mar 2026 | 2.2K | 3.2% | 8 | 3.7K | 5.5% | 7 |
| Apr 2026 | 1.9K | 3.5% | 8 | 3.1K | 5.8% | 6 |
| May 2026 | 1.7K | 3.2% | 8 | 3.5K | 6.5% | 6 |
| Jun 2026 | 1.7K | 3.2% | 8 | 3.8K | 7.2% | 5 |
| Jul 2026 | 1.8K | 3.1% | 8 | 4.3K | 7.5% | 5 |
| Aug 2026 | 1.7K | 3.1% | 8 | 4.9K | 8.8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using P&O Cruises’ and Viking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **P&O Cruises**: Measured on the search terms “p and o cruises”, “p and o cruises nz”, “p&o cruise”, “p&o cruise deals”, “p&o cruise nz”, “p&o cruise ships”, “p&o cruises au”, “p&o cruises near me”, “p&o cruises new zealand”, “po cruises”, “po cruises cruises” and “pocruises com au”, summed into one figure.
- **Viking**: Measured on the search terms “viking com river cruises”, “viking cruise”, “viking cruise lines”, “viking cruise ships”, “viking cruises mediterranean”, “viking cruises ocean”, “viking med cruise”, “viking nz”, “viking river cruises” and “viking sky cruise”, summed into one figure.

- [P&O Cruises profile](/demand/nz/brands/p-and-o-cruises)
- [Viking profile](/demand/nz/brands/viking)
- [All cruise lines in New Zealand](/demand/nz/categories/nz-cruise-lines): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, P&O Cruises or Viking?

In August 2026, Viking had more branded searches than P&O Cruises among cruise lines in New Zealand. Viking was estimated to have 4.9K branded searches compared to P&O Cruises’ 1.7K, and held an 8.8% Share of Search versus P&O Cruises’ 3.1%.

## Cite this page

Brandwave. "P&O Cruises vs Viking: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/p-and-o-cruises-vs-viking

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/p-and-o-cruises-vs-viking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.