--- title: "OZtrail vs Zempire: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, OZtrail or Zempire? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/oztrail-vs-zempire" publisher: "Brandwave" --- # OZtrail vs Zempire: Which is more popular by branded search in New Zealand? Which is more popular in search, OZtrail or Zempire? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OZtrail and Zempire - **Competitive set**: Camping gear brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **OZtrail Share of Search**: 21% - **Zempire Share of Search**: 41.6% ## Which is more popular in search, OZtrail or Zempire? - In August 2026, Zempire had more branded searches than OZtrail among camping gear brands in New Zealand. Zempire was estimated to have 4.1K branded searches compared to OZtrail’s 2.1K, and held a 41.6% Share of Search versus OZtrail’s 21%. - Zempire was ahead of OZtrail in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, OZtrail’s estimated Share of Search among camping gear brands in New Zealand moved from 16.7% to 21%, and its estimated monthly branded searches moved from 3.9K to 2.1K. - Across the 11 months ending August 2026, Zempire’s estimated Share of Search among camping gear brands in New Zealand moved from 46.1% to 41.6%, and its estimated monthly branded searches moved from 10.8K to 4.1K. ## How did search popularity change for New Zealand camping gear brands in August 2026? - In August 2026, OZtrail gained estimated Share of Search among camping gear brands in New Zealand, from 17.9% to 21%. - In August 2026, Zempire lost estimated Share of Search among camping gear brands in New Zealand, from 45.1% to 41.6%. ## Month by month | Month | OZtrail estimated searches | OZtrail Share of Search | OZtrail rank | Zempire estimated searches | Zempire Share of Search | Zempire rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.9K | 16.7% | 3 | 10.8K | 46.1% | 1 | | Nov 2025 | 5.7K | 18.3% | 3 | 12.8K | 41.2% | 1 | | Dec 2025 | 8.4K | 18.8% | 3 | 18.7K | 42% | 1 | | Jan 2026 | 7.9K | 16.2% | 3 | 22.2K | 45.3% | 1 | | Feb 2026 | 3.5K | 18.6% | 3 | 7.6K | 39.8% | 1 | | Mar 2026 | 2.3K | 18.1% | 3 | 4.6K | 36.9% | 1 | | Apr 2026 | 1.5K | 15.7% | 3 | 4K | 40.8% | 1 | | May 2026 | 1.1K | 16.6% | 3 | 2.5K | 39.1% | 1 | | Jun 2026 | 1.1K | 18.4% | 3 | 2.7K | 42.8% | 1 | | Jul 2026 | 1.3K | 17.9% | 3 | 3.3K | 45.1% | 1 | | Aug 2026 | 2.1K | 21% | 3 | 4.1K | 41.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using OZtrail’s and Zempire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OZtrail**: Measured on the search terms “oztrail”, “oztrail 10 person tent”, “oztrail 4 person tent”, “oztrail anywhere bed queen”, “oztrail blackout tent”, “oztrail camping”, “oztrail com au”, “oztrail fast frame”, “oztrail fast frame 10p”, “oztrail fast frame 4 person tent”, “oztrail fast frame 6p”, “oztrail fatmat”, “oztrail fatmat 1500”, “oztrail gazebo”, “oztrail hiker fly”, “oztrail near me”, “oztrail nz”, “oztrail online”, “oztrail popup tent”, “oztrail queen stretcher”, “oztrail stretcher”, “oztrail stretcher tent”, “oztrail swag”, “oztrail tasman 4v”, “oztrail tent”, “oztrail tent 6 person” and “oztrail tents nz”, summed into one figure. - **Zempire**: Measured on the search terms “zempire”, “zempire aerobase 3”, “zempire air tent”, “zempire airforce 1”, “zempire airforce 1 v2”, “zempire camping”, “zempire canvas tent”, “zempire chair”, “zempire delta force v2”, “zempire evo”, “zempire evo tl v2”, “zempire evo tm v2”, “zempire evo txl v2”, “zempire fortress v2”, “zempire gazebo”, “zempire inflatable tents”, “zempire mattress”, “zempire monstamat”, “zempire monstamat twin”, “zempire near me”, “zempire new zealand”, “zempire nz”, “zempire online”, “zempire pro tl v2”, “zempire pump”, “zempire shelter” and “zempire tent”, summed into one figure. - [OZtrail profile](/demand/nz/brands/oztrail) - [Zempire profile](/demand/nz/brands/zempire) - [All camping gear brands in New Zealand](/demand/nz/categories/nz-camping-gear-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, OZtrail or Zempire? In August 2026, Zempire had more branded searches than OZtrail among camping gear brands in New Zealand. Zempire was estimated to have 4.1K branded searches compared to OZtrail’s 2.1K, and held a 41.6% Share of Search versus OZtrail’s 21%. ## Cite this page Brandwave. "OZtrail vs Zempire: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/oztrail-vs-zempire This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oztrail-vs-zempire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.