--- title: "OZtrail vs Snow Peak: Which is more popular in New Zealand?" description: "Is OZtrail or Snow Peak more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/oztrail-vs-snow-peak" publisher: "Brandwave" --- # OZtrail vs Snow Peak: Which is more popular in New Zealand? Is OZtrail or Snow Peak more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OZtrail and Snow Peak - **Competitive set**: Camping gear brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **OZtrail Share of Search**: 14.3% - **Snow Peak Share of Search**: 1.6% ## Is OZtrail or Snow Peak more popular in search? - In October 2026, OZtrail had more branded searches than Snow Peak among camping gear brands in New Zealand. OZtrail had about 3,400 branded searches, while Snow Peak had 390. OZtrail made up 14.3% of all camping gear brand searches we track, and Snow Peak accounted for 1.6%. - OZtrail was ahead of Snow Peak in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, OZtrail’s share of searches among camping gear brands in New Zealand moved from 13.8% to 14.3%, and its estimated monthly branded searches moved from 4.3K to 3.4K. - Across the 12 months ending October 2026, Snow Peak’s share of searches among camping gear brands in New Zealand moved from 1.3% to 1.6%, and its estimated monthly branded searches held steady at 390. ## Top camping gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OZtrail was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Snow Peak did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Macpac | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kathmandu | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kiwi Camping | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Coleman | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | OZtrail | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Zempire | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Sea to Summit | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Black Wolf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Snow Peak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Companion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about camping gear brands - Asked ChatGPT "Which camping gear brand should I buy in New Zealand?": 1. Macpac, 2. Kathmandu, 3. Coleman, 4. Zempire, 5. Sea to Summit - Asked ChatGPT "What are the best camping gear brands in New Zealand?": 1. Macpac, 2. Kiwi Camping, 3. Kathmandu, 4. Sea to Summit, 5. Zempire - Asked ChatGPT "What's the best camping gear brand in New Zealand for a family campsite?": 1. Kiwi Camping, 2. Macpac, 3. Kathmandu, 4. Coleman - Searched Google, AI Overview "camping equipment nz": 1. Kathmandu, 2. OZtrail, 3. Macpac - Searched Google, AI Overview "outdoor gear nz": 1. Kathmandu, 2. Kiwi Camping Not named in any answer: Black Wolf, Snow Peak and Companion. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand camping gear brands in October 2026? - In October 2026, Snow Peak lost share of searches among camping gear brands in New Zealand, from 2.8% to 1.6%. - In October 2026, OZtrail lost share of searches among camping gear brands in New Zealand, from 14.9% to 14.3%. ## How has branded search for OZtrail and Snow Peak changed in New Zealand over the last 12 months? | Month | OZtrail estimated searches | OZtrail Share of Search | OZtrail rank | Snow Peak estimated searches | Snow Peak Share of Search | Snow Peak rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 4.3K | 13.8% | 3 | 390 | 1.3% | 8 | | Dec 2025 | 6.5K | 14% | 3 | 480 | 1% | 7 | | Jan 2026 | 6.2K | 12.6% | 3 | 480 | 0.98% | 7 | | Feb 2026 | 2.8K | 14.2% | 3 | 320 | 1.6% | 8 | | Mar 2026 | 1.7K | 13.5% | 3 | 390 | 3% | 7 | | Apr 2026 | 1.2K | 11.6% | 3 | 390 | 3.7% | 7 | | May 2026 | 830 | 11.4% | 3 | 390 | 5.4% | 8 | | Jun 2026 | 940 | 13.5% | 3 | 260 | 3.7% | 8 | | Jul 2026 | 1.1K | 13.4% | 3 | 320 | 4% | 8 | | Aug 2026 | 1.7K | 16.3% | 3 | 320 | 3.1% | 8 | | Sep 2026 | 2.1K | 14.9% | 3 | 390 | 2.8% | 8 | | Oct 2026 | 3.4K | 14.3% | 3 | 390 | 1.6% | 8 | ## How are OZtrail’s and Snow Peak’s branded searches counted? Brandwave collects information about searches that people make online using OZtrail’s and Snow Peak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OZtrail**: Measured on the search terms “oztrail”, “oztrail blackout tent”, “oztrail camping”, “oztrail fast frame”, “oztrail fatmat”, “oztrail gazebo”, “oztrail hiker fly”, “oztrail queen stretcher”, “oztrail stretcher”, “oztrail stretcher tent”, “oztrail swag” and “oztrail tent”, summed into one figure. - **Snow Peak**: Measured on the search term “snow peak”. - [OZtrail profile](/demand/nz/brands/oztrail) - [Snow Peak profile](/demand/nz/brands/snow-peak) - [All camping gear brands in New Zealand](/demand/nz/categories/nz-camping-gear-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OZtrail or Snow Peak more popular in search? In October 2026, OZtrail had more branded searches than Snow Peak among camping gear brands in New Zealand. OZtrail had about 3,400 branded searches, while Snow Peak had 390. OZtrail made up 14.3% of all camping gear brand searches we track, and Snow Peak accounted for 1.6%. ## Cite this page Brandwave. "OZtrail vs Snow Peak: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/oztrail-vs-snow-peak This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oztrail-vs-snow-peak. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.