--- title: "OZtrail vs Sea to Summit: Which is searched more in New Zealand?" description: "Is OZtrail or Sea to Summit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/oztrail-vs-sea-to-summit" publisher: "Brandwave" --- # OZtrail vs Sea to Summit: Which is searched more in New Zealand? Is OZtrail or Sea to Summit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OZtrail and Sea to Summit - **Competitive set**: Camping gear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **OZtrail Share of Search**: 1.7% - **Sea to Summit Share of Search**: 0.6% ## Is OZtrail or Sea to Summit more popular in search? - In September 2026, OZtrail had more branded searches than Sea to Summit among camping gear brands in New Zealand. OZtrail had about 2,090 branded searches, while Sea to Summit had 720. OZtrail made up 1.7% of all camping gear brand searches we track, and Sea to Summit accounted for 0.6%. - The lead changed hands 2 times in the 12 months ending September 2026: Sea to Summit took it in May 2026, OZtrail took it in June 2026. - Across the 12 months ending September 2026, OZtrail’s share of searches among camping gear brands in New Zealand moved from 2.2% to 1.7%, and its estimated monthly branded searches moved from 3K to 2.1K. - Across the 12 months ending September 2026, Sea to Summit’s share of searches among camping gear brands in New Zealand moved from 0.64% to 0.6%, and its estimated monthly branded searches moved from 880 to 720. ## Top camping gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sea to Summit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OZtrail was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Sea to Summit was listed before OZtrail in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Macpac | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kathmandu | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kiwi Camping | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Coleman | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | OZtrail | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Zempire | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Sea to Summit | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Black Wolf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Companion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about camping gear brands - Asked ChatGPT "Which camping gear brand should I buy in New Zealand?": 1. Macpac, 2. Kathmandu, 3. Coleman, 4. Zempire, 5. Sea to Summit - Asked ChatGPT "What are the best camping gear brands in New Zealand?": 1. Macpac, 2. Kiwi Camping, 3. Kathmandu, 4. Sea to Summit, 5. Zempire - Asked ChatGPT "What's the best camping gear brand in New Zealand for a family campsite?": 1. Kiwi Camping, 2. Macpac, 3. Kathmandu, 4. Coleman - Searched Google, AI Overview "camping equipment nz": 1. Kathmandu, 2. OZtrail, 3. Macpac - Searched Google, AI Overview "outdoor gear nz": 1. Kathmandu, 2. Kiwi Camping Not named in any answer: Black Wolf and Companion. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand camping gear brands in September 2026? - In September 2026, OZtrail gained share of searches among camping gear brands in New Zealand, from 1.2% to 1.7%. - Estimated monthly branded searches for Sea to Summit in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | OZtrail estimated searches | OZtrail Share of Search | OZtrail rank | Sea to Summit estimated searches | Sea to Summit Share of Search | Sea to Summit rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 2.2% | 5 | 880 | 0.64% | 7 | | Nov 2025 | 4.3K | 2.3% | 5 | 1K | 0.54% | 7 | | Dec 2025 | 6.5K | 3% | 5 | 1K | 0.46% | 7 | | Jan 2026 | 6.2K | 3.2% | 5 | 1K | 0.52% | 7 | | Feb 2026 | 2.8K | 2% | 5 | 1K | 0.73% | 7 | | Mar 2026 | 1.7K | 1.1% | 5 | 1K | 0.65% | 7 | | Apr 2026 | 1.2K | 0.72% | 5 | 880 | 0.52% | 6 | | May 2026 | 830 | 0.54% | 6 | 880 | 0.58% | 5 | | Jun 2026 | 940 | 0.53% | 5 | 720 | 0.4% | 6 | | Jul 2026 | 1.1K | 0.65% | 5 | 720 | 0.43% | 6 | | Aug 2026 | 1.7K | 1.2% | 5 | 720 | 0.52% | 7 | | Sep 2026 | 2.1K | 1.7% | 5 | 720 | 0.6% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using OZtrail’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OZtrail**: Measured on the search terms “oztrail”, “oztrail blackout tent”, “oztrail camping”, “oztrail fast frame”, “oztrail fatmat”, “oztrail gazebo”, “oztrail hiker fly”, “oztrail queen stretcher”, “oztrail stretcher”, “oztrail stretcher tent”, “oztrail swag” and “oztrail tent”, summed into one figure. - **Sea to Summit**: Measured on the search term “sea to summit”. - [OZtrail profile](/demand/nz/brands/oztrail) - [Sea to Summit profile](/demand/nz/brands/sea-to-summit) - [All camping gear brands in New Zealand](/demand/nz/categories/nz-camping-gear-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OZtrail or Sea to Summit more popular in search? In September 2026, OZtrail had more branded searches than Sea to Summit among camping gear brands in New Zealand. OZtrail had about 2,090 branded searches, while Sea to Summit had 720. OZtrail made up 1.7% of all camping gear brand searches we track, and Sea to Summit accounted for 0.6%. ## Cite this page Brandwave. "OZtrail vs Sea to Summit: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/oztrail-vs-sea-to-summit This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oztrail-vs-sea-to-summit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.