---
title: "Oyster Bay vs Stoneleigh: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Oyster Bay or Stoneleigh? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/oyster-bay-vs-stoneleigh"
publisher: "Brandwave"
---

# Oyster Bay vs Stoneleigh: Which is more popular by branded search in New Zealand?

Which is more popular in search, Oyster Bay or Stoneleigh? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Oyster Bay and Stoneleigh
- **Competitive set**: Wine brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Oyster Bay Share of Search**: 4%
- **Stoneleigh Share of Search**: 4.2%

## Which is more popular in search, Oyster Bay or Stoneleigh?

- In August 2026, Oyster Bay and Stoneleigh were level on Share of Search among wine brands in New Zealand, with an estimated 1.2K versus 1.3K branded searches, at 4% and 4.2% estimated Share of Search.
- The lead changed hands once in the 11 months ending August 2026: Stoneleigh took it in August 2026.
- Across the 11 months ending August 2026, Oyster Bay’s estimated Share of Search among wine brands in New Zealand moved from 3.4% to 4%, and its estimated monthly branded searches moved from 1.3K to 1.2K.
- Across the 11 months ending August 2026, Stoneleigh’s estimated Share of Search among wine brands in New Zealand moved from 2.4% to 4.2%, and its estimated monthly branded searches moved from 910 to 1.3K.

## How did search popularity change for New Zealand wine brands in August 2026?

- Stoneleigh’s estimated Share of Search among wine brands in New Zealand has gained ground for 3 months in a row, from 2.8% to 4.2% in August 2026.
- In August 2026, Oyster Bay fell from 6th to 7th among wine brands in New Zealand.

## Month by month

| Month | Oyster Bay estimated searches | Oyster Bay Share of Search | Oyster Bay rank | Stoneleigh estimated searches | Stoneleigh Share of Search | Stoneleigh rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 3.4% | 6 | 910 | 2.4% | 9 |
| Nov 2025 | 1.4K | 3.2% | 6 | 1K | 2.3% | 9 |
| Dec 2025 | 2.5K | 4.1% | 6 | 1.5K | 2.5% | 8 |
| Jan 2026 | 1.5K | 2.8% | 6 | 1.5K | 2.7% | 7 |
| Feb 2026 | 1.5K | 3% | 6 | 1.1K | 2.3% | 9 |
| Mar 2026 | 1.5K | 3% | 6 | 1.4K | 3% | 7 |
| Apr 2026 | 1.4K | 3.6% | 6 | 1.3K | 3.3% | 7 |
| May 2026 | 1.4K | 4% | 6 | 980 | 2.8% | 8 |
| Jun 2026 | 1.1K | 3.8% | 6 | 990 | 3.3% | 7 |
| Jul 2026 | 1.3K | 4.4% | 6 | 1.1K | 3.8% | 7 |
| Aug 2026 | 1.2K | 4% | 7 | 1.3K | 4.2% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Oyster Bay’s and Stoneleigh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Oyster Bay**: Measured on the search terms “oyster bay pinot noir”, “oyster bay rose wine”, “oyster bay sauvignon blanc”, “oyster bay sparkling wine” and “oyster bay wine”, summed into one figure.
- **Stoneleigh**: Measured on the search terms “stoneleigh”, “stoneleigh near me”, “stoneleigh new zealand”, “stoneleigh nz”, “stoneleigh pinot noir”, “stoneleigh sauvignon blanc” and “stoneleigh wine”, summed into one figure.

- [Oyster Bay profile](/demand/nz/brands/oyster-bay)
- [Stoneleigh profile](/demand/nz/brands/stoneleigh)
- [All wine brands in New Zealand](/demand/nz/categories/nz-wine-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Oyster Bay or Stoneleigh?

In August 2026, Oyster Bay and Stoneleigh were level on Share of Search among wine brands in New Zealand, with an estimated 1.2K versus 1.3K branded searches, at 4% and 4.2% estimated Share of Search.

## Cite this page

Brandwave. "Oyster Bay vs Stoneleigh: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/oyster-bay-vs-stoneleigh

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oyster-bay-vs-stoneleigh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.