--- title: "OXO vs Wusthof: Which is searched more in New Zealand?" description: "Is OXO or Wusthof more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Poultry shears brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/oxo-vs-wusthof" publisher: "Brandwave" --- # OXO vs Wusthof: Which is searched more in New Zealand? Is OXO or Wusthof more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Poultry shears brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OXO and Wusthof - **Competitive set**: Poultry shears brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **OXO Share of Search**: 8.7% - **Wusthof Share of Search**: 26.7% ## Is OXO or Wusthof more popular in search? - In September 2026, Wusthof had more branded searches than OXO among poultry shears brands in New Zealand. Wusthof had about 520 branded searches, while OXO had 170. Wusthof made up 26.7% of all poultry shears brand searches we track, and OXO accounted for 8.7%. - Wusthof was ahead of OXO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, OXO’s share of searches among poultry shears brands in New Zealand moved from 8.1% to 8.7%, and its estimated monthly branded searches held steady at 170. - Across the 12 months ending September 2026, Wusthof’s share of searches among poultry shears brands in New Zealand moved from 19.9% to 26.7%, and its estimated monthly branded searches moved from 420 to 520. ## Top poultry shears brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wusthof was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. OXO was listed before Wusthof in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Victorinox | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | OXO | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | ZWILLING | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Wusthof | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Shun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about poultry shears brands - Asked ChatGPT "Which poultry shears brand should I buy in New Zealand?": 1. OXO, 2. Victorinox, 3. ZWILLING - Asked ChatGPT "What are the best poultry shears brands in New Zealand?": 1. OXO, 2. Victorinox, 3. Wusthof, 4. ZWILLING - Asked ChatGPT "What's the best poultry shears brand in New Zealand for cutting meat?": 1. Victorinox, 2. ZWILLING, 3. OXO - Searched Google, AI Overview "best poultry shears": 1. OXO - Searched Google, AI Overview "kitchen shears nz": 1. Victorinox, 2. Wusthof, 3. ZWILLING Not named in any answer: Shun. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand poultry shears brands in September 2026? - In September 2026, OXO gained share of searches among poultry shears brands in New Zealand, from 8.2% to 8.7%. - In September 2026, Wusthof lost share of searches among poultry shears brands in New Zealand, from 30.9% to 26.7%. ## Month by month | Month | OXO estimated searches | OXO Share of Search | OXO rank | Wusthof estimated searches | Wusthof Share of Search | Wusthof rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 8.1% | 3 | 420 | 19.9% | 2 | | Nov 2025 | 140 | 6% | 4 | 600 | 25.6% | 2 | | Dec 2025 | 210 | 7.4% | 4 | 630 | 22.2% | 2 | | Jan 2026 | 260 | 11.1% | 3 | 520 | 22.2% | 2 | | Feb 2026 | 170 | 10.1% | 3 | 420 | 25% | 2 | | Mar 2026 | 210 | 10.4% | 3 | 520 | 25.9% | 2 | | Apr 2026 | 210 | 10.7% | 3 | 470 | 24% | 2 | | May 2026 | 170 | 9.2% | 3 | 440 | 23.8% | 2 | | Jun 2026 | 170 | 9.1% | 4 | 390 | 21% | 2 | | Jul 2026 | 170 | 6.8% | 4 | 740 | 29.7% | 2 | | Aug 2026 | 210 | 8.2% | 3 | 790 | 30.9% | 2 | | Sep 2026 | 170 | 8.7% | 3 | 520 | 26.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using OXO’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OXO**: Measured on the search term “oxo good grips”. - **Wusthof**: Measured on the search terms “wusthof”, “wusthof classic” and “wusthof knife”, summed into one figure. - [OXO profile](/demand/nz/brands/oxo) - [Wusthof profile](/demand/nz/brands/wusthof) - [All poultry shears brands in New Zealand](/demand/nz/categories/nz-poultry-shears-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OXO or Wusthof more popular in search? In September 2026, Wusthof had more branded searches than OXO among poultry shears brands in New Zealand. Wusthof had about 520 branded searches, while OXO had 170. Wusthof made up 26.7% of all poultry shears brand searches we track, and OXO accounted for 8.7%. ## Cite this page Brandwave. "OXO vs Wusthof: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/oxo-vs-wusthof This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oxo-vs-wusthof. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.