--- title: "OXO vs Victorinox: Which is searched more in New Zealand?" description: "Is OXO or Victorinox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Potato peeler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/oxo-vs-victorinox" publisher: "Brandwave" --- # OXO vs Victorinox: Which is searched more in New Zealand? Is OXO or Victorinox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Potato peeler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OXO and Victorinox - **Competitive set**: Potato peeler brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **OXO Share of Search**: 4.3% - **Victorinox Share of Search**: 25.3% ## Is OXO or Victorinox more popular in search? - In September 2026, Victorinox had more branded searches than OXO among potato peeler brands in New Zealand. Victorinox had about 1,000 branded searches, while OXO had 170. Victorinox made up 25.3% of all potato peeler brand searches we track, and OXO accounted for 4.3%. - Victorinox was ahead of OXO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, OXO’s share of searches among potato peeler brands in New Zealand moved from 4.6% to 4.3%, and its estimated monthly branded searches held steady at 170. - Across the 12 months ending September 2026, Victorinox’s share of searches among potato peeler brands in New Zealand moved from 35.2% to 25.3%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top potato peeler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OXO appeared in all five answers. Victorinox was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Victorinox was listed before OXO in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Victorinox | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | OXO | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Tupperware | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about potato peeler brands - Asked ChatGPT "Which potato peeler brand should I buy in New Zealand?": 1. Victorinox, 2. OXO - Asked ChatGPT "What are the best potato peeler brands in New Zealand?": 1. Victorinox, 2. OXO - Asked ChatGPT "What's the best potato peeler brand in New Zealand for easy peeling?": 1. OXO, 2. Victorinox - Searched Google, AI Overview "vegetable peeler nz": 1. OXO - Searched Google, AI Overview "potato peeler": 1. Victorinox, 2. OXO Not named in any answer: Tupperware. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand potato peeler brands in September 2026? - In September 2026, Victorinox gained share of searches among potato peeler brands in New Zealand, from 20.7% to 25.3%. - In September 2026, OXO gained share of searches among potato peeler brands in New Zealand, from 3.3% to 4.3%. ## Month by month | Month | OXO estimated searches | OXO Share of Search | OXO rank | Victorinox estimated searches | Victorinox Share of Search | Victorinox rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 4.6% | 3 | 1.3K | 35.2% | 2 | | Nov 2025 | 140 | 4.1% | 3 | 1.3K | 38.3% | 2 | | Dec 2025 | 210 | 5.2% | 3 | 1.6K | 39.5% | 2 | | Jan 2026 | 260 | 5.5% | 3 | 1.3K | 27.3% | 2 | | Feb 2026 | 170 | 5.2% | 3 | 880 | 27% | 2 | | Mar 2026 | 210 | 5.9% | 3 | 1K | 28.2% | 2 | | Apr 2026 | 210 | 6% | 3 | 1K | 28.4% | 2 | | May 2026 | 170 | 4.8% | 3 | 1K | 28% | 2 | | Jun 2026 | 170 | 4.5% | 3 | 1K | 26.3% | 2 | | Jul 2026 | 170 | 4.4% | 3 | 1.3K | 33.4% | 2 | | Aug 2026 | 210 | 3.3% | 3 | 1.3K | 20.7% | 2 | | Sep 2026 | 170 | 4.3% | 3 | 1K | 25.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using OXO’s and Victorinox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OXO**: Measured on the search term “oxo good grips”. - **Victorinox**: Measured on the search term “victorinox”. - [OXO profile](/demand/nz/brands/oxo) - [Victorinox profile](/demand/nz/brands/victorinox) - [All potato peeler brands in New Zealand](/demand/nz/categories/nz-potato-peeler-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OXO or Victorinox more popular in search? In September 2026, Victorinox had more branded searches than OXO among potato peeler brands in New Zealand. Victorinox had about 1,000 branded searches, while OXO had 170. Victorinox made up 25.3% of all potato peeler brand searches we track, and OXO accounted for 4.3%. ## Cite this page Brandwave. "OXO vs Victorinox: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/oxo-vs-victorinox This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oxo-vs-victorinox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.