--- title: "OXO vs Traeger: Which is searched more in New Zealand?" description: "Is OXO or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grill brush brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/oxo-vs-traeger" publisher: "Brandwave" --- # OXO vs Traeger: Which is searched more in New Zealand? Is OXO or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grill brush brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OXO and Traeger - **Competitive set**: Grill brush brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **OXO Share of Search**: 2.4% - **Traeger Share of Search**: 32.7% ## Is OXO or Traeger more popular in search? - In September 2026, Traeger had more branded searches than OXO among grill brush brands in New Zealand. Traeger had about 2,280 branded searches, while OXO had 170. Traeger made up 32.7% of all grill brush brand searches we track, and OXO accounted for 2.4%. - Traeger was ahead of OXO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, OXO’s share of searches among grill brush brands in New Zealand moved from 2.3% to 2.4%, and its estimated monthly branded searches held steady at 170. - Across the 12 months ending September 2026, Traeger’s share of searches among grill brush brands in New Zealand moved from 34.4% to 32.7%, and its estimated monthly branded searches moved from 2.6K to 2.3K. ## Top grill brush brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Traeger was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jumbuck | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Weber | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Scrub Daddy | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Traeger | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | OXO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about grill brush brands - Asked ChatGPT "Which grill brush brand should I buy in New Zealand?": 1. Jumbuck, 2. Scrub Daddy - Asked ChatGPT "What are the best grill brush brands in New Zealand?": 1. Weber, 2. Traeger, 3. Jumbuck, 4. Scrub Daddy - Asked ChatGPT "What's the best grill brush brand in New Zealand for a barbecue grill?": 1. Weber - Searched Google, AI Overview "bbq cleaning brush": 1. Jumbuck - Searched Google, AI Overview "barbecue brush": named none of the brands we track Not named in any answer: OXO. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand grill brush brands in September 2026? - In September 2026, OXO lost share of searches among grill brush brands in New Zealand, from 3.3% to 2.4%. - In September 2026, Traeger lost share of searches among grill brush brands in New Zealand, from 33.3% to 32.7%. ## Month by month | Month | OXO estimated searches | OXO Share of Search | OXO rank | Traeger estimated searches | Traeger Share of Search | Traeger rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 2.3% | 5 | 2.6K | 34.4% | 2 | | Nov 2025 | 140 | 1.6% | 5 | 3.2K | 37.2% | 1 | | Dec 2025 | 210 | 2% | 5 | 4.6K | 43.6% | 1 | | Jan 2026 | 260 | 3% | 5 | 2.7K | 31.7% | 2 | | Feb 2026 | 170 | 2.9% | 5 | 1.8K | 31% | 2 | | Mar 2026 | 210 | 3.8% | 4 | 1.6K | 29.7% | 2 | | Apr 2026 | 210 | 3.5% | 4 | 2.1K | 34.8% | 2 | | May 2026 | 170 | 3.1% | 5 | 2.1K | 38.4% | 2 | | Jun 2026 | 170 | 3.2% | 4 | 1.7K | 31.6% | 2 | | Jul 2026 | 170 | 2.9% | 5 | 1.9K | 33.1% | 2 | | Aug 2026 | 210 | 3.3% | 5 | 2.1K | 33.3% | 2 | | Sep 2026 | 170 | 2.4% | 5 | 2.3K | 32.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using OXO’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OXO**: Measured on the search term “oxo good grips”. - **Traeger**: Measured on the search terms “ironwood traeger”, “traeger”, “traeger 575”, “traeger ironwood 650”, “traeger ironwood 885”, “traeger pellet smoker”, “traeger pellets”, “traeger ranger”, “traeger smoker”, “traeger timberline” and “traeger wood pellets”, summed into one figure. - [OXO profile](/demand/nz/brands/oxo) - [Traeger profile](/demand/nz/brands/traeger) - [All grill brush brands in New Zealand](/demand/nz/categories/nz-grill-brush-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OXO or Traeger more popular in search? In September 2026, Traeger had more branded searches than OXO among grill brush brands in New Zealand. Traeger had about 2,280 branded searches, while OXO had 170. Traeger made up 32.7% of all grill brush brand searches we track, and OXO accounted for 2.4%. ## Cite this page Brandwave. "OXO vs Traeger: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/oxo-vs-traeger This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oxo-vs-traeger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.