--- title: "OXO vs t leaf T: Which is searched more in New Zealand?" description: "Is OXO or t leaf T more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea infuser brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/oxo-vs-t-leaf-t" publisher: "Brandwave" --- # OXO vs t leaf T: Which is searched more in New Zealand? Is OXO or t leaf T more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea infuser brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OXO and t leaf T - **Competitive set**: Tea infuser brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **OXO Share of Search**: 1% - **t leaf T Share of Search**: 4.3% ## Is OXO or t leaf T more popular in search? - In September 2026, t leaf T had more branded searches than OXO among tea infuser brands in New Zealand. t leaf T had about 720 branded searches, while OXO had 170. t leaf T made up 4.3% of all tea infuser brand searches we track, and OXO accounted for 1%. - t leaf T was ahead of OXO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, OXO’s share of searches among tea infuser brands in New Zealand moved from 0.71% to 1%, and its estimated monthly branded searches held steady at 170. - Across the 12 months ending September 2026, t leaf T’s share of searches among tea infuser brands in New Zealand moved from 3.7% to 4.3%, and its estimated monthly branded searches moved from 880 to 720. ## Top tea infuser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, t leaf T was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. t leaf T was listed before OXO in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Webster’s Tea | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bento Ninja | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | t leaf T | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | OXO | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | T2 | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Frank Green | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bodum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea infuser brands - Asked ChatGPT "Which tea infuser brand should I buy in New Zealand?": 1. OXO, 2. T2, 3. Webster’s Tea - Asked ChatGPT "What are the best tea infuser brands in New Zealand?": 1. Webster’s Tea, 2. t leaf T, 3. Bento Ninja - Asked ChatGPT "What's the best tea infuser brand in New Zealand for loose leaf tea?": 1. Webster’s Tea, 2. t leaf T - Searched Google, AI Overview "tea infuser nz": 1. Bento Ninja, 2. Webster’s Tea - Searched Google, AI Overview "loose leaf infuser": 1. Bento Ninja, 2. Webster’s Tea Not named in any answer: Frank Green and Bodum. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tea infuser brands in September 2026? - In September 2026, t leaf T overtook Webster’s Tea to rank 3rd among tea infuser brands in New Zealand, with 4.3% of the searches. ## Month by month | Month | OXO estimated searches | OXO Share of Search | OXO rank | t leaf T estimated searches | t leaf T Share of Search | t leaf T rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 0.71% | 6 | 880 | 3.7% | 3 | | Nov 2025 | 140 | 0.4% | 7 | 1.3K | 3.7% | 3 | | Dec 2025 | 210 | 0.58% | 7 | 880 | 2.4% | 4 | | Jan 2026 | 260 | 1.1% | 7 | 590 | 2.5% | 4 | | Feb 2026 | 170 | 0.91% | 7 | 480 | 2.6% | 4 | | Mar 2026 | 210 | 1.1% | 6 | 590 | 3.1% | 3 | | Apr 2026 | 210 | 1.3% | 6 | 590 | 3.6% | 3 | | May 2026 | 170 | 0.87% | 7 | 720 | 3.7% | 4 | | Jun 2026 | 170 | 1% | 6 | 590 | 3.5% | 4 | | Jul 2026 | 170 | 1% | 6 | 720 | 4.4% | 3 | | Aug 2026 | 210 | 0.92% | 6 | 720 | 3.1% | 4 | | Sep 2026 | 170 | 1% | 6 | 720 | 4.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using OXO’s and t leaf T’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OXO**: Measured on the search term “oxo good grips”. - **t leaf T**: Measured on the search term “t leaf t”. - [OXO profile](/demand/nz/brands/oxo) - [t leaf T profile](/demand/nz/brands/t-leaf-t) - [All tea infuser brands in New Zealand](/demand/nz/categories/nz-tea-infuser-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OXO or t leaf T more popular in search? In September 2026, t leaf T had more branded searches than OXO among tea infuser brands in New Zealand. t leaf T had about 720 branded searches, while OXO had 170. t leaf T made up 4.3% of all tea infuser brand searches we track, and OXO accounted for 1%. ## Cite this page Brandwave. "OXO vs t leaf T: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/oxo-vs-t-leaf-t This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oxo-vs-t-leaf-t. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.