--- title: "Oxford Products vs Shoei: Which is more popular in New Zealand?" description: "Is Oxford Products or Shoei more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/oxford-products-vs-shoei" publisher: "Brandwave" --- # Oxford Products vs Shoei: Which is more popular in New Zealand? Is Oxford Products or Shoei more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Oxford Products and Shoei - **Competitive set**: Motorcycle gear brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Oxford Products Share of Search**: 0.35% - **Shoei Share of Search**: 19.9% ## Is Oxford Products or Shoei more popular in search? - In October 2026, Shoei had more branded searches than Oxford Products among motorcycle gear brands in New Zealand. Shoei had about 1,130 branded searches, while Oxford Products had 20. Shoei made up 19.9% of all motorcycle gear brand searches we track, and Oxford Products accounted for 0.35%. - Shoei was ahead of Oxford Products in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Oxford Products’ share of searches among motorcycle gear brands in New Zealand moved from 0.51% to 0.35%, and its estimated monthly branded searches moved from 30 to 20. - Across the 12 months ending October 2026, Shoei’s share of searches among motorcycle gear brands in New Zealand moved from 21.4% to 19.9%, and its estimated monthly branded searches moved from 1.3K to 1.1K. ## Top motorcycle gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Oxford Products was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Shoei was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Oxford Products was listed before Shoei in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Alpinestars | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | REV'IT! | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Dainese | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | RST | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Oxford Products | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Shoei | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Arai | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | HJC | 8th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about motorcycle gear brands - Asked ChatGPT "Which motorcycle gear brand should I buy in New Zealand?": 1. Alpinestars, 2. REV'IT!, 3. RST, 4. Dainese, 5. Oxford Products - Asked ChatGPT "What are the best motorcycle gear brands in New Zealand?": 1. Alpinestars, 2. REV'IT!, 3. Dainese, 4. RST, 5. Oxford Products, 6. Shoei, 7. Arai, 8. HJC - Asked ChatGPT "What's the best motorcycle gear brand in New Zealand for safe road riding?": 1. REV'IT!, 2. Alpinestars, 3. Dainese, 4. RST - Searched Google, AI Overview "motorcycle jacket nz": 1. Dainese, 2. Alpinestars, 3. RST, 4. REV'IT! Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand motorcycle gear brands in October 2026? - In October 2026, Shoei gained share of searches among motorcycle gear brands in New Zealand, from 18.8% to 19.9%. - Estimated monthly branded searches for Oxford Products in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026. ## How has branded search for Oxford Products and Shoei changed in New Zealand over the last 12 months? | Month | Oxford Products estimated searches | Oxford Products Share of Search | Oxford Products rank | Shoei estimated searches | Shoei Share of Search | Shoei rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 30 | 0.51% | 8 | 1.3K | 21.4% | 2 | | Dec 2025 | 30 | 0.58% | 8 | 890 | 17.2% | 2 | | Jan 2026 | 30 | 0.54% | 8 | 1.1K | 20.3% | 2 | | Feb 2026 | 30 | 0.56% | 8 | 1.1K | 20.1% | 2 | | Mar 2026 | 40 | 0.68% | 8 | 1.1K | 18.8% | 2 | | Apr 2026 | 30 | 0.54% | 8 | 1.1K | 19.9% | 2 | | May 2026 | 30 | 0.49% | 8 | 1.4K | 23.7% | 2 | | Jun 2026 | 20 | 0.35% | 8 | 1.2K | 20.7% | 2 | | Jul 2026 | 20 | 0.36% | 8 | 1.2K | 21.2% | 2 | | Aug 2026 | 30 | 0.5% | 8 | 1.2K | 20.7% | 2 | | Sep 2026 | 30 | 0.53% | 8 | 1.1K | 18.8% | 2 | | Oct 2026 | 20 | 0.35% | 8 | 1.1K | 19.9% | 2 | ## How are Oxford Products’ and Shoei’s branded searches counted? Brandwave collects information about searches that people make online using Oxford Products’ and Shoei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Oxford Products**: Measured on the search terms “oxford motorcycle” and “oxford products”, summed into one figure. - **Shoei**: Measured on the search terms “shoei”, “shoei boots”, “shoei ex zero”, “shoei glamster”, “shoei helm”, “shoei moto helmet”, “shoei motorcycle jacket” and “shoei riding gear”, summed into one figure. - [Oxford Products profile](/demand/nz/brands/oxford-products) - [Shoei profile](/demand/nz/brands/shoei) - [All motorcycle gear brands in New Zealand](/demand/nz/categories/nz-motorcycle-gear-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Oxford Products or Shoei more popular in search? In October 2026, Shoei had more branded searches than Oxford Products among motorcycle gear brands in New Zealand. Shoei had about 1,130 branded searches, while Oxford Products had 20. Shoei made up 19.9% of all motorcycle gear brand searches we track, and Oxford Products accounted for 0.35%. ## Cite this page Brandwave. "Oxford Products vs Shoei: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/oxford-products-vs-shoei This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/oxford-products-vs-shoei. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.