--- title: "ZAP vs Tenable: Which is searched more in New Zealand?" description: "Is ZAP or Tenable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vulnerability scanner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/owasp-zap-vs-tenable" publisher: "Brandwave" --- # ZAP vs Tenable: Which is searched more in New Zealand? Is ZAP or Tenable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vulnerability scanner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ZAP and Tenable - **Competitive set**: Vulnerability scanner brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ZAP Share of Search**: 33.3% - **Tenable Share of Search**: 9.1% ## Is ZAP or Tenable more popular in search? - In September 2026, ZAP had more branded searches than Tenable among vulnerability scanner brands in New Zealand. ZAP had about 110 branded searches, while Tenable had 30. ZAP made up 33.3% of all vulnerability scanner brand searches we track, and Tenable accounted for 9.1%. - ZAP was ahead of Tenable in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ZAP’s share of searches among vulnerability scanner brands in New Zealand moved from 26.2% to 33.3%, and its estimated monthly branded searches held steady at 110. - Across the 12 months ending September 2026, Tenable’s share of searches among vulnerability scanner brands in New Zealand moved from 4.8% to 9.1%, and its estimated monthly branded searches moved from 20 to 30. ## Top vulnerability scanner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tenable appeared in all five answers. ZAP was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Tenable was listed before ZAP in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tenable | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Qualys | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rapid7 | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Greenbone / OpenVAS | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | ZAP | 5th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about vulnerability scanner brands - Asked ChatGPT "Which vulnerability scanner brand should I use in New Zealand?": 1. Tenable, 2. Qualys, 3. Rapid7, 4. Greenbone / OpenVAS - Asked ChatGPT "What are the best vulnerability scanner brands in New Zealand?": 1. Tenable, 2. Qualys, 3. Rapid7, 4. Greenbone / OpenVAS - Asked ChatGPT "What's the best vulnerability scanner brand in New Zealand for a small security team?": 1. Tenable, 2. Qualys, 3. Greenbone / OpenVAS - Searched Google, AI Overview "best vulnerability scanner": 1. Tenable, 2. Rapid7, 3. Qualys, 4. ZAP - Searched Google, AI Overview "security scanner software": 1. Tenable, 2. ZAP Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand vulnerability scanner brands in September 2026? - Estimated monthly branded searches for Tenable in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026. ## Month by month | Month | ZAP estimated searches | ZAP Share of Search | ZAP rank | Tenable estimated searches | Tenable Share of Search | Tenable rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 26.2% | 3 | 20 | 4.8% | 4 | | Nov 2025 | 110 | 30.6% | 3 | 20 | 5.6% | 4 | | Dec 2025 | 50 | 20% | 3 | 20 | 8% | 4 | | Jan 2026 | 90 | 31% | 2 | 30 | 10.3% | 4 | | Feb 2026 | 70 | 21.2% | 3 | 30 | 9.1% | 4 | | Mar 2026 | 140 | 31.1% | 3 | 30 | 6.7% | 4 | | Apr 2026 | 70 | 21.9% | 3 | 40 | 12.5% | 4 | | May 2026 | 90 | 26.5% | 3 | 40 | 11.8% | 4 | | Jun 2026 | 110 | 25.6% | 3 | 60 | 14% | 4 | | Jul 2026 | 110 | 32.4% | 1 | 60 | 17.6% | 4 | | Aug 2026 | 110 | 33.3% | 1 | 30 | 9.1% | 4 | | Sep 2026 | 110 | 33.3% | 1 | 30 | 9.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using ZAP’s and Tenable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ZAP**: Measured on the search term “owasp zap”. - **Tenable**: Measured on the search terms “tenable scanner” and “tenable vulnerability management”, summed into one figure. - [ZAP profile](/demand/nz/brands/owasp-zap) - [Tenable profile](/demand/nz/brands/tenable) - [All vulnerability scanner brands in New Zealand](/demand/nz/categories/nz-vulnerability-scanner-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ZAP or Tenable more popular in search? In September 2026, ZAP had more branded searches than Tenable among vulnerability scanner brands in New Zealand. ZAP had about 110 branded searches, while Tenable had 30. ZAP made up 33.3% of all vulnerability scanner brand searches we track, and Tenable accounted for 9.1%. ## Cite this page Brandwave. "ZAP vs Tenable: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/owasp-zap-vs-tenable This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/owasp-zap-vs-tenable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.