--- title: "Over The Top vs The Helicopter Line: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Over The Top or The Helicopter Line? Compare estimated monthly branded-search demand and Share of Search inside the Scenic flight and heli tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/over-the-top-vs-the-helicopter-line" publisher: "Brandwave" --- # Over The Top vs The Helicopter Line: Which is more popular by branded search in New Zealand? Which is more popular in search, Over The Top or The Helicopter Line? Compare estimated monthly branded-search demand and Share of Search inside the Scenic flight and heli tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Over The Top and The Helicopter Line - **Competitive set**: Scenic flight and heli tour operators - **Market**: New Zealand - **Month measured**: Aug 2026 - **Over The Top Share of Search**: 12.7% - **The Helicopter Line Share of Search**: 19.3% ## Which is more popular in search, Over The Top or The Helicopter Line? - In August 2026, The Helicopter Line had more branded searches than Over The Top among scenic flight and heli tour operators in New Zealand. The Helicopter Line was estimated to have 900 branded searches compared to Over The Top’s 590, and held a 19.3% Share of Search versus Over The Top’s 12.7%. - The Helicopter Line was ahead of Over The Top in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Over The Top’s estimated Share of Search among scenic flight and heli tour operators in New Zealand moved from 10.7% to 12.7%, and its estimated monthly branded searches held steady at 590. - Across the 11 months ending August 2026, The Helicopter Line’s estimated Share of Search among scenic flight and heli tour operators in New Zealand moved from 24.4% to 19.3%, and its estimated monthly branded searches moved from 1.3K to 900. ## How did search popularity change for New Zealand scenic flight and heli tour operators in August 2026? - In August 2026, The Helicopter Line overtook Volcanic Air to rank 3rd among scenic flight and heli tour operators in New Zealand, at 19.3%. - In August 2026, Over The Top gained estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 9.1% to 12.7%. ## Month by month | Month | Over The Top estimated searches | Over The Top Share of Search | Over The Top rank | The Helicopter Line estimated searches | The Helicopter Line Share of Search | The Helicopter Line rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 10.7% | 5 | 1.3K | 24.4% | 1 | | Nov 2025 | 720 | 9.2% | 5 | 2.4K | 30.4% | 1 | | Dec 2025 | 880 | 9% | 5 | 2.6K | 27.2% | 1 | | Jan 2026 | 590 | 6.2% | 5 | 3K | 31.1% | 1 | | Feb 2026 | 720 | 8.8% | 5 | 2.4K | 29.2% | 1 | | Mar 2026 | 590 | 7.7% | 5 | 2.1K | 27.8% | 1 | | Apr 2026 | 590 | 9.6% | 5 | 1.6K | 26.5% | 1 | | May 2026 | 480 | 10.7% | 5 | 1K | 22.7% | 2 | | Jun 2026 | 480 | 11.9% | 5 | 750 | 18.6% | 3 | | Jul 2026 | 390 | 9.1% | 5 | 750 | 17.6% | 4 | | Aug 2026 | 590 | 12.7% | 5 | 900 | 19.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Over The Top’s and The Helicopter Line’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Over The Top**: Measured on the search term “over the top heli”. - **The Helicopter Line**: Measured on the search terms “helicopter co nz”, “the helicopter line”, “the helicopter line franz”, “the helicopter line near me”, “the helicopter line nz” and “thehelicopterline”, summed into one figure. - [Over The Top profile](/demand/nz/brands/over-the-top) - [The Helicopter Line profile](/demand/nz/brands/the-helicopter-line) - [All scenic flight and heli tour operators in New Zealand](/demand/nz/categories/nz-scenic-flight-operators): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Over The Top or The Helicopter Line? In August 2026, The Helicopter Line had more branded searches than Over The Top among scenic flight and heli tour operators in New Zealand. The Helicopter Line was estimated to have 900 branded searches compared to Over The Top’s 590, and held a 19.3% Share of Search versus Over The Top’s 12.7%. ## Cite this page Brandwave. "Over The Top vs The Helicopter Line: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/over-the-top-vs-the-helicopter-line This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/over-the-top-vs-the-helicopter-line. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.