--- title: "Over the Moon Dairy vs Perfect Italiano: Which is searched more in New Zealand?" description: "Is Over the Moon Dairy or Perfect Italiano more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/over-the-moon-dairy-vs-perfect-italiano" publisher: "Brandwave" --- # Over the Moon Dairy vs Perfect Italiano: Which is searched more in New Zealand? Is Over the Moon Dairy or Perfect Italiano more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Over the Moon Dairy and Perfect Italiano - **Competitive set**: Cheese brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Over the Moon Dairy Share of Search**: 4.2% - **Perfect Italiano Share of Search**: 2% ## Is Over the Moon Dairy or Perfect Italiano more popular in search? - In September 2026, Over the Moon Dairy had more branded searches than Perfect Italiano among cheese brands in New Zealand. Over the Moon Dairy had about 320 branded searches, while Perfect Italiano had 150. Over the Moon Dairy made up 4.2% of all cheese brand searches we track, and Perfect Italiano accounted for 2%. - The lead changed hands 2 times in the 12 months ending September 2026: Perfect Italiano took it in May 2026, Over the Moon Dairy took it in July 2026. - Across the 12 months ending September 2026, Over the Moon Dairy’s share of searches among cheese brands in New Zealand moved from 3.8% to 4.2%, and its estimated monthly branded searches held steady at 320. - Across the 12 months ending September 2026, Perfect Italiano’s share of searches among cheese brands in New Zealand moved from 2.6% to 2%, and its estimated monthly branded searches moved from 220 to 150. ## Top cheese brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Over the Moon Dairy was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Perfect Italiano did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kāpiti | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Whitestone Cheese | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Mainland | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Puhoi Valley | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Barry's Bay | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Anchor | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Over the Moon Dairy | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Perfect Italiano | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about cheese brands - Asked ChatGPT "Which cheese brand should I buy in New Zealand?": 1. Mainland, 2. Kāpiti, 3. Puhoi Valley, 4. Whitestone Cheese - Asked ChatGPT "What are the best cheese brands in New Zealand?": 1. Whitestone Cheese, 2. Kāpiti, 3. Puhoi Valley, 4. Barry's Bay, 5. Over the Moon Dairy, 6. Mainland - Asked ChatGPT "What's the best cheese brand in New Zealand for everyday cooking?": 1. Mainland - Searched Google, AI Overview "cheese brands nz": 1. Kāpiti, 2. Anchor, 3. Whitestone Cheese, 4. Barry's Bay Not named in any answer: Perfect Italiano. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cheese brands in September 2026? - In September 2026, Kāpiti overtook Perfect Italiano to rank 6th among cheese brands in New Zealand, with 3.3% of the searches. - In September 2026, Over the Moon Dairy gained share of searches among cheese brands in New Zealand, from 3.5% to 4.2%. - In September 2026, Perfect Italiano lost share of searches among cheese brands in New Zealand, from 2.8% to 2%. ## Month by month | Month | Over the Moon Dairy estimated searches | Over the Moon Dairy Share of Search | Over the Moon Dairy rank | Perfect Italiano estimated searches | Perfect Italiano Share of Search | Perfect Italiano rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 3.8% | 5 | 220 | 2.6% | 7 | | Nov 2025 | 390 | 4.7% | 5 | 190 | 2.3% | 7 | | Dec 2025 | 3.6K | 25.2% | 2 | 160 | 1.1% | 7 | | Jan 2026 | 480 | 5% | 5 | 220 | 2.3% | 7 | | Feb 2026 | 260 | 2.9% | 5 | 140 | 1.6% | 7 | | Mar 2026 | 260 | 2.8% | 5 | 190 | 2.1% | 7 | | Apr 2026 | 260 | 3.2% | 5 | 160 | 2% | 7 | | May 2026 | 260 | 3.2% | 6 | 300 | 3.7% | 5 | | Jun 2026 | 210 | 2.9% | 7 | 230 | 3.2% | 6 | | Jul 2026 | 260 | 3.7% | 5 | 190 | 2.7% | 7 | | Aug 2026 | 260 | 3.5% | 5 | 210 | 2.8% | 6 | | Sep 2026 | 320 | 4.2% | 5 | 150 | 2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Over the Moon Dairy’s and Perfect Italiano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Over the Moon Dairy**: Measured on the search term “over the moon cheese”. - **Perfect Italiano**: Measured on the search terms “perfect italiano”, “perfect italiano cheese”, “perfect italiano mozzarella”, “perfect italiano ricotta” and “perfectitaliano”, summed into one figure. - [Over the Moon Dairy profile](/demand/nz/brands/over-the-moon-dairy) - [Perfect Italiano profile](/demand/nz/brands/perfect-italiano) - [All cheese brands in New Zealand](/demand/nz/categories/nz-cheese-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Over the Moon Dairy or Perfect Italiano more popular in search? In September 2026, Over the Moon Dairy had more branded searches than Perfect Italiano among cheese brands in New Zealand. Over the Moon Dairy had about 320 branded searches, while Perfect Italiano had 150. Over the Moon Dairy made up 4.2% of all cheese brand searches we track, and Perfect Italiano accounted for 2%. ## Cite this page Brandwave. "Over the Moon Dairy vs Perfect Italiano: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/over-the-moon-dairy-vs-perfect-italiano This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/over-the-moon-dairy-vs-perfect-italiano. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.